United States: To support new parents on their everyday travels, be more inclusive, and allow families to spend precious time together, the company Glüxkind Technologies launched ‘Ella’. Glüxkind is a Canadian baby technology startup founded in 2020 by Anne Hunger and Kevin Huang. The company has been named a CES (Consumer Electronics Show) 2023 Innovation Awards Honoree in the advanced mobility category.

Ella, the AI stroller is battery-powered and equipped with artificial intelligence (AI), yet it has the same size as a conventional stroller and a reversible seat. It is made and optimized for real life. The stroller is equipped with an ‘Advanced Driver Assist System’ (ADAS) that gives an extra set of hands and eyes as an individual is moving around. The stroller features a multi-level braking system that automatically applies the brakes when the stroller is left unattended. In addition to providing smart brake assistance, it even carries additional baggage on the trip home. Parents and carers can both enjoy effortless walks regardless of the terrain—uphill, downhill, and even when fully loaded with groceries and toys with the help of Ella's adaptive push and brake assistance.

The company claims that parents can rely on Ella's smart hands-free strolling when their child needs a hug or wants to take a short stroll outside of the stroller. According to the company, Glüxkind Ella's cutting-edge parent assistance technology enables parents to be present and concentrate on their children without compromising or distracting multitasking. Glüxkind’s AI stroller offers features like Rock-My-Baby mode to help the child stay asleep or built-in white noise playback.

Commenting on the recent development, TechSci Research Director, Mr. Karan Chechi said, “Baby stroller companies are competing with other businesses to retain their top position in these highly competitive markets, by using modern technology and innovative improvements. As the world has shifted towards automation and IoT over the past four years, the use of smart and electronic technologies has become a growing trend. Throughout the anticipated period, it is projected that the use of smart connect strollers will have an impact on new product launches.”