Video Streaming Software Market to be Dominated by cloud-based services through 2028
The global video streaming software market is expected to grow due to the increasing popularity of social
media platforms and other digital mediums for branding and marketing in the
forecast period, 2024-2028.
According to
TechSci Research report, “Video Streaming Software Market – Global Industry
Size, Share, Trends, Opportunity, and Forecast, 2018-2028,” the Global Video Streaming
Software Market is expanding due to factors such as rapid adoption of mobile
devices and cloud-based services, the prevalence of OTT platforms over
traditional pay-tv platforms , the use of AI and machine learning to control
live streaming and provide insights into consumer usage patterns, partnerships
to supply more and region-specific content, and the increasing penetration of
OTT platforms. Additionally, the expansion of devices
that can support digital media material and the availability of high-speed
internet have made it possible for users to access the media content of their
choice for enjoyment, knowledge, or social interaction anywhere and whenever
they want.
Over the past few years, the
consumption of online media has grown significantly. Mobile devices are
increasingly in demand as the preferred way to access online media. Demand for
Video Streaming Software will rise during the projected period as a result of
consumers being able to stream video material more easily thanks to the
proliferation of affordable mobile devices.
Moreover, the market for
video streaming software is anticipated to increase in the future due to the
rising demand for Video on Demand (VoD) streaming. The introduction of VOD
services like Netflix, video communication platforms like Zoom, social
platforms like Tiktok, esports, and live streaming are the main drivers of the
expansion. For instance, the COVID-19 imposed lockdowns will boost the number
of global subscription video on demand (SVoD) customers by 5% to 949 million in
2020, according to Rapid TV News, a UK-based online daily news service
provider. As a result, the development of video streaming software will be
fueled by the rising demand for VoD streaming.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "Global Video Streaming Software Market"
Technological advancement in
the market for video streaming software is seeing a significant boost. To
enhance the video streaming experience for customers, video streaming software
providers are incorporating new technologies into their product offerings. For
instance, the US-based technology business called Amazon debuted a live
streaming service for the web and mobile applications in July 2021 that was
based on Twitch technology. Customers can use Amazon's Interactive Video
Service to set up and live stream videos through their website or mobile
application (IVS). Without compromising on video quality or buffering, it
enables developers and content producers to create a consistent, low-latency
live streaming experience across a variety of platforms and devices.
The Global Video Streaming
Software market is segmented into solution, mode, streaming, platform, service
type, revenue model, deployment, end user. On the basis of Solution,
the market is segmented into Transcoding and Processing, Video Delivery and
Distribution, Video Management, Video Security, Video Analytics, Others. Based
on the Mode, the market is further
divided into Internet Protocol TV (IPTV), Over the Top (OTT), Pay-TV. Based on Streaming
the market is divided into Live Video Streaming, and Non-Linear Video Streaming.
On the basis of Platform, the market is further split into Laptops &
Desktops, Smartphones & Tablets, Smart TV. Based on Service Type the market
is segmented into Consulting, Managed Services, Training & Support. Based
on Revenue Model the market is segmented into Advertising, Rental, Subscription.
Based on Deployment, the market is segmented into Cloud, and On-Premises .
Based on End User the market is segmented into E-learning, Media and
Entertainment, BFSI, Retail, IT and Communications, Other.
Based on deployment the Cloud
segment dominated the Global Video Streaming Software Market in 2022 and is
expected to maintain its dominance during the forecast period. Platforms for
cloud-based video streaming offer a number of benefits, including minimal
operational costs, simple implementation, scalability, and simple
collaboration. Both major businesses and SMEs are interested in this. Due to
the increase in smartphone users, prominent firms are concentrating on
providing practical and simple platform solutions. The flexibility that
cloud-based video streaming services provide is the main reason why big
businesses and SMEs are implementing them. Organizations may simply reduce
their upfront expenditures, control content quality, boost Return on Investment
(RoI), and extend their customer base with cloud-based video streaming
solutions. As a result, huge businesses are progressively implementing
cloud-based video streaming solution Due to their scalability and minimal
initial investment requirements, cloud-based video streaming solutions are also
being widely used by SMEs.
Key market players in the global
video streaming software market include:
- Brightcove Inc.
- International Business
Machine Corporation (IBM Cloud Video)
- Kollective Technology, Inc.
- Ooyala, Inc.
- Plantronics, Inc.
- Vimeo, Inc.
- Muvi LLC
- Wowza Media Systems, LLC
- Apple Inc.
- Microsoft Corporation
IBM introduced a replacement
video feature through its streaming video and business video platforms. By
replacing out-of-date movies with more recent ones, businesses can accomplish
this without worrying about the technical elements of URL links or scenarios
where the video was embedded.
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“The North America region
anticipates a substantial growth rate during the predicted period. The rise in
live video streaming and large spending on gaming and entertainment would both
contribute to the expansion of the video streaming software market in the
region over the forecast period. Even while growth in the overall number of
subscribers to video streaming services in North America is slowing, the amount
of time each user spends watching videos is still rising as streaming content
becomes more widely available and of greater quality,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“Video Streaming Software Market – Global Industry Size, Share,
Trends, Opportunity, and Forecast, 2018-2028, Segmented By Solution (Transcoding
and Processing, Video Delivery and Distribution, Video Management, Video
Security, Video Analytics, Others), By Mode (Internet Protocol TV (IPTV), Over
the Top (OTT), Pay-TV), By Streaming (Live Video Streaming, Non-Linear Video
Streaming),By Platform (Laptops & Desktops, Smartphones & Tablets,
Smart TV), By Service Type (Consulting, Managed Services, Training &
Support), By Revenue Model (Advertising, Rental, Subscription), By Deployment
(Cloud, On-Premises), By End User (E-learning, Media and Entertainment, BFSI,
Retail, IT and Communications, Other), By Region, Competition Forecast &
Opportunities, 2028F,” has
evaluated the future growth potential of Global Video Streaming Software Market and provides statistics and information on
market structure, size, share, and future growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in the global video
streaming software market.
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