|
Forecast
Period
|
2024-2028
|
|
Market
Size (2022)
|
USD
994.58 Million
|
|
CAGR
(2023-2028)
|
17.71%
|
|
Fastest
Growing Segment
|
Cloud
|
|
Largest
Market
|
United
Arab Emirates
|
Market
Overview
The Middle East & Africa Video Streaming
Software market was valued at USD 994.58 million in 2022 and growing at a CAGR
of 17.71% during the forecast period. The Middle East and Africa (MEA) video
streaming software market has emerged as a vibrant and rapidly evolving sector
within the broader global digital entertainment landscape. This region,
encompassing diverse cultures, languages, and economic conditions, presents
unique challenges and opportunities for video streaming software providers. In
recent years, the MEA region has experienced a significant surge in the
consumption of digital content, driven by factors such as increasing internet
penetration, growing smartphone usage, and a young, tech-savvy population eager
to embrace the convenience of on-demand streaming. The rapid proliferation of
high-speed internet connectivity across various MEA countries has been a
game-changer for the video streaming software market. Access to reliable and
fast internet services has enabled users to enjoy seamless streaming
experiences, whether on their smartphones, tablets, or smart TVs. This
accessibility has democratized content consumption, allowing viewers to explore
a wealth of content from around the world.
The youth demographic in the MEA region, consisting
largely of millennials and Generation Z, has been a major catalyst for the
growth of video streaming services. These generations are digitally native,
accustomed to the convenience of accessing content on their terms, and often
prioritize online streaming over traditional television. To cater to this
demand, streaming platforms have curated extensive libraries of content,
spanning from Hollywood blockbusters and international TV series to localized
content that reflects the region's rich cultural diversity. Furthermore, the
COVID-19 pandemic accelerated the adoption of video streaming in the MEA
region. Lockdowns and social distancing measures led to a surge in demand for
entertainment within the confines of people's homes. This resulted in a
considerable uptick in subscribers for streaming platforms, leading to
unprecedented growth and market expansion. Streaming providers also responded
by diversifying their content portfolios and investing in original productions
to keep viewers engaged.
The MEA video streaming market is characterized by
a blend of global giants and regional players. While international heavyweights
like Netflix, Amazon Prime Video, and Disney+ have a significant presence in
the region, local platforms such as Shahid, Icflix, and StarzPlay have carved
out niches by offering content tailored to regional tastes and preferences. To
stay competitive, many streaming platforms are investing not only in content
acquisition but also in technology and user experience improvements. This
includes the development of adaptive streaming algorithms, advanced
recommendation systems, and user-friendly interfaces that enhance viewer
engagement and satisfaction. Despite the remarkable growth and opportunities in
the MEA video streaming software market, several challenges persist. Piracy
remains a major concern, with illegal streaming websites and platforms
siphoning off viewers and revenue from legitimate providers. This issue calls
for concerted efforts from industry stakeholders, governments, and law
enforcement agencies to combat piracy effectively. Additionally, payment
options in some parts of the region remain limited, hindering the monetization
potential of streaming services. Providers are addressing this by diversifying
payment methods, including mobile payment solutions, prepaid cards, and
partnerships with local financial institutions.
Moreover, the infrastructure for internet
connectivity varies significantly across MEA countries. While some urban areas
enjoy high-speed broadband connections, rural and remote regions often face
challenges in accessing reliable internet services. Bridging this digital
divide is crucial for ensuring equitable access to streaming content across the
region. Streaming platforms are working with telecommunications companies and
governments to expand broadband infrastructure and improve internet accessibility,
even in underserved areas.
In conclusion, the Middle East and Africa video
streaming software market represent a dynamic and rapidly expanding sector
within the global digital entertainment landscape. Fueled by a youthful
population, increasing digitalization efforts, and improved internet access,
the MEA region is ripe with opportunities for both global and regional
streaming providers. Despite challenges such as piracy and varying internet
infrastructure, the market's potential for growth remains immense. As streaming
platforms continue to innovate and adapt to local preferences, the MEA video
streaming market is poised for continued expansion in the coming years,
providing diverse and engaging content to audiences across the region.
Key
Market Drivers
Rapid Expansion of Internet
Infrastructure
The Middle East and Africa (MEA) region has
witnessed a significant expansion in internet infrastructure in recent years,
serving as a key driver for the video streaming software market's growth. The
proliferation of high-speed broadband networks and the deployment of 4G and 5G
mobile networks have played a pivotal role in enabling seamless video streaming
experiences for consumers across the region. This increased connectivity has
empowered individuals to access video content on a variety of devices, from smartphones
and tablets to smart TVs and desktop computers, driving up demand for video
streaming services. Governments and telecommunications companies have
recognized the importance of robust internet infrastructure for economic
development and are actively investing in network expansion and upgrades.
Initiatives to connect underserved rural areas with broadband internet have
been launched, reducing the digital divide and expanding the potential customer
base for video streaming providers. As internet access continues to grow across
the MEA region, it is expected to catalyze further market expansion, presenting
opportunities for both local and global video streaming companies to tap into
this burgeoning user base.
Youthful Demographic Profile and Digital Natives
The MEA region boasts a youthful demographic
profile, with a significant proportion of its population falling within the
millennial and Generation Z age groups. This digitally native population is
accustomed to consuming content online and has a strong preference for
on-demand video streaming services over traditional television. Their
familiarity with digital platforms and devices, such as smartphones and smart
TVs, has driven the adoption of video streaming services at an accelerated
pace. This younger demographic is also more open to experimenting with
different content genres, languages, and cultures. Streaming platforms have
responded by curating diverse content libraries that cater to the varied tastes
and preferences of this audience. From Hollywood blockbusters to regional
dramas and international TV series, video streaming services are capitalizing
on the demand for content diversity, resulting in increased subscriptions and
viewership.
Furthermore, the pandemic has reinforced the
importance of digital entertainment in the lives of MEA's youth. Lockdowns and
social distancing measures led to a surge in demand for online entertainment,
with streaming platforms offering a convenient escape from the challenges posed
by the global health crisis. This trend has further solidified the role of
video streaming services in the region's entertainment landscape.
Content Localization and Regionalization
Content localization and regionalization have
become integral strategies for video streaming providers looking to succeed in
the diverse MEA market. Recognizing the importance of tailoring content to
local tastes, languages, and cultural nuances, streaming platforms have
invested heavily in acquiring and producing region-specific content. This
approach not only enhances the appeal of their services but also strengthens
their competitive position in the market. Local content production has gained
momentum, with platforms partnering with regional talent, filmmakers, and
production houses to create original content that resonates with MEA audiences.
This has led to the emergence of a vibrant ecosystem of regional content
creators and storytellers who are producing content that reflects the region's
unique culture and experiences. Additionally, streaming platforms are actively
securing licensing agreements for popular Arabic, African, and Turkish content,
further enriching their content libraries. By offering a mix of international
blockbusters and locally relevant content, video streaming services are
attracting a wider audience base, driving up subscriptions and viewer
engagement.
Digital Transformation and Government Initiatives
Digital transformation efforts across the MEA
region, both in the public and private sectors, have created an enabling environment
for the video streaming software market. Governments in various MEA countries
have recognized the economic potential of the digital economy and are
implementing policies and initiatives to facilitate its growth. This includes
reforms in telecommunications regulations, efforts to improve the ease of doing
business, and investments in digital infrastructure. Additionally, governments
are promoting the development of local content creation and technology
innovation, providing incentives and support to startups and entrepreneurs in
the digital entertainment space. This encourages the growth of local video
streaming platforms and services, fostering healthy competition in the market.
As businesses and consumers increasingly embrace digital technologies, the
demand for video streaming services as a form of entertainment, education, and
communication is expected to continue growing. The convergence of digital
transformation and government initiatives positions the MEA video streaming
software market for sustained expansion, with opportunities for innovation,
investment, and partnerships across the region.
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Key
Market Challenges
Piracy and Content Protection
One of the most significant challenges facing the
Middle East and Africa (MEA) video streaming software market is the rampant
issue of piracy and content protection. The MEA region has long struggled with
copyright infringement and illegal distribution of copyrighted content, posing
a substantial threat to the revenue streams and sustainability of legitimate
streaming platforms. Piracy takes various forms in the MEA region, including
illegal streaming websites, torrenting, and unauthorized sharing of content on
social media and messaging apps. These platforms offer free access to a wide
range of copyrighted material, from movies and TV shows to sports events and
music albums. As a result, many consumers are tempted by the allure of free
content, which undercuts the business models of legitimate streaming providers.
The challenges posed by piracy are multifaceted.
First, it results in significant revenue losses for streaming platforms and
content creators, limiting their ability to invest in high-quality, original
content and technology improvements. Second, piracy undermines the viability of
legal streaming services, making it difficult for them to compete on a level
playing field. This situation can stifle innovation and discourage new entrants
from investing in the MEA market. Addressing piracy in the MEA region requires
a concerted effort from governments, law enforcement agencies, and the industry
itself. Streamlining copyright enforcement, implementing stricter anti-piracy
measures, and collaborating with internet service providers to block illegal
streaming websites are some potential solutions. Additionally, educating
consumers about the consequences of piracy and promoting the benefits of legal
streaming can play a crucial role in changing behaviors. However, overcoming
the deeply entrenched culture of piracy in some MEA countries remains a
substantial challenge.
Diverse Payment Ecosystem and Limited Financial
Inclusion
Another significant challenge facing the Middle
East and Africa video streaming software market is the diverse payment
ecosystem and limited financial inclusion in certain parts of the region. While
consumers in more developed MEA countries have access to various payment
options, including credit cards, debit cards, and digital wallets, a
significant portion of the population relies on cash-based transactions or
lacks access to formal banking services. This diversity in payment methods
creates hurdles for streaming platforms seeking to monetize their services
effectively. Subscriptions to streaming services often require electronic
payments, which can be a barrier for potential subscribers who do not have
access to traditional banking or digital payment solutions. Even when such
services are available, they may not be widely adopted or trusted, particularly
in rural and underserved areas.
To address this challenge, streaming platforms are
diversifying their payment options to cater to the unique needs of different
MEA markets. This includes partnerships with mobile network operators to enable
carrier billing, offering prepaid cards that can be purchased with cash, and
exploring alternative payment solutions such as mobile money and
blockchain-based payments. However, navigating the complex payment landscape in
the MEA region requires a deep understanding of local preferences and behaviors.
It also demands significant investment in building partnerships with financial
institutions, mobile network operators, and local payment providers.
Streamlining the payment process for users who may not have access to
traditional banking services or credit cards is crucial for expanding the reach
of video streaming services in the MEA region.
Key
Market Trends
Growth of Local Content Production and
Regionalization
One prominent trend shaping the Middle East and
Africa (MEA) video streaming software market is the rapid growth of local
content production and regionalization efforts by streaming platforms. As the
competition intensifies in this dynamic market, providers are increasingly
recognizing the importance of tailoring their content libraries to cater to the
diverse tastes and cultural preferences of MEA audiences. To achieve this,
streaming platforms are not only investing in acquiring licensing rights for popular
international content but are also heavily focusing on creating original,
region-specific content. By collaborating with local filmmakers, production
houses, and talent, these platforms are producing a wide range of content,
including movies, TV series, and documentaries that reflect the region's unique
cultural, linguistic, and social landscapes.
This trend has multiple benefits. Firstly, it
allows streaming platforms to differentiate themselves from their competitors
by offering exclusive, locally relevant content that resonates with viewers.
Secondly, it helps in building stronger connections with the local audience,
enhancing brand loyalty and subscriber retention. Thirdly, it contributes to
the growth of the local media and entertainment industries, creating job
opportunities and fostering creative talent in the region. Furthermore, the
regionalization trend extends to language support and user interfaces.
Streaming platforms are increasingly providing content in multiple languages,
including Arabic, Turkish, and various African languages, to cater to a broader
audience. Additionally, user interfaces are being localized to ensure a
seamless and culturally sensitive experience for viewers. As this trend
continues to gain momentum, it is expected to drive further subscriber growth
and engagement in the MEA video streaming software market.
Sports Streaming and Exclusive Rights
Sports streaming is emerging as a significant trend
in the Middle East and Africa video streaming software market, driven by the
region's passion for sports and the growing demand for live sports content.
Sports events, such as football (soccer), cricket, and basketball, enjoy
immense popularity in MEA countries, and streaming platforms are capitalizing
on this enthusiasm by securing exclusive broadcasting rights and offering
dedicated sports packages. One of the key drivers of this trend is the changing
media consumption habits of sports fans. Increasingly, viewers are opting for
streaming services to watch live sports events on their preferred devices,
allowing them to follow their favorite teams and athletes in real-time,
regardless of their location. This shift from traditional television to digital
sports streaming is transforming how sports content is delivered and consumed
across the MEA region.
Streaming platforms are actively pursuing
partnerships with sports leagues, clubs, and organizations to secure exclusive
rights to broadcast matches, tournaments, and other sports-related content.
This not only enhances the value proposition of their services but also drives
subscriptions, particularly among sports enthusiasts. Moreover, sports
streaming platforms are investing in features that enhance the viewing
experience, such as interactive and immersive options like multi-angle views,
real-time statistics, and personalized highlights. These innovations aim to
provide viewers with a more engaging and interactive sports-watching
experience.
Hybrid Models and Bundling
Hybrid business models and content bundling have
emerged as notable trends in the Middle East and Africa video streaming
software market. Providers are exploring innovative ways to monetize their
services and attract a broader customer base by offering a combination of
subscription-based and ad-supported content. Many streaming platforms in the
MEA region have adopted a freemium model, where users can access a limited
selection of content for free with advertisements while offering premium,
ad-free subscriptions for access to the full content library. This approach not
only caters to cost-conscious viewers but also generates advertising revenue,
diversifying income streams for streaming platforms.
Furthermore, content bundling has gained popularity
as a strategy to attract and retain subscribers. Streaming providers are
forming partnerships and alliances with telecommunications companies, internet
service providers, and pay-TV operators to bundle their services with other
offerings. For example, a telecom company might offer a package that includes
high-speed internet access, mobile data, and a subscription to a streaming
platform as part of a single package, providing added value to customers. These
hybrid models and bundling strategies offer several advantages. They can help
streaming platforms acquire a large user base quickly, enhance customer
retention, and generate additional revenue streams. Moreover, they create
win-win scenarios for both streaming providers and their partners, such as
telecom companies, by cross-promoting services and increasing customer loyalty.
Segmental
Insights
Solutions Insights
Based on solutions, the
video analytics segment asserted its dominance in the Middle East & Africa
video streaming software market, and this dominance is anticipated to endure
throughout the forecast period. The ascendancy of video
analytics within the market can be attributed to its pivotal role in enhancing
the overall streaming experience for both providers and viewers. Video
analytics solutions empower streaming platforms to gain valuable insights into user
behavior, content engagement, and quality of service, enabling them to optimize
their offerings and content recommendations. Moreover, these solutions play a
critical role in content moderation, ensuring that inappropriate or copyrighted
material is promptly identified and removed, thus safeguarding the platform's
reputation and legality. As streaming platforms in the MEA region continue to
grow and diversify their content libraries, the demand for robust video
analytics solutions will remain high, further solidifying their dominance in
the market and contributing to the continued evolution of the video streaming
landscape in the region.
End User Insights
Based on end user, the
healthcare emerged as the dominant segment in the Middle East & Africa
video streaming software market, and this dominance is projected to persist
throughout the forecast period. The healthcare industry in the MEA region has
witnessed a significant transformation, driven by the growing need for remote
healthcare services, telemedicine, and medical education. Video streaming
software has played a pivotal role in enabling healthcare providers to connect
with patients, conduct virtual consultations, and deliver medical training and
educational content. Particularly, the COVID-19 pandemic accelerated the
adoption of telehealth solutions, making video streaming an indispensable tool
for healthcare professionals. Moreover, healthcare providers recognize the
potential of video streaming for enhancing patient engagement and health
awareness. Live streaming of medical events, surgeries, and health-related
webinars has become increasingly popular, fostering better communication
between healthcare institutions and their communities. As the healthcare sector
in the MEA region continues to embrace digital transformation, the demand for
secure, reliable, and high-quality video streaming software remains robust.
This enduring dominance of healthcare as an end-user segment underscores the
vital role that video streaming technology plays in advancing healthcare
services and patient care in the Middle East and Africa.
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Country
Insights
United Arab Emirates asserted its dominance in the
Middle East & Africa video streaming software market, and this dominance is
anticipated to persist throughout the forecast period. The UAE's position at the forefront of the
market can be attributed to several key factors. Firstly, the country boasts a
highly developed digital infrastructure, including advanced internet
connectivity and mobile networks, which facilitates seamless streaming
experiences. Secondly, the UAE has positioned itself as a regional hub for
media and entertainment, attracting international streaming giants and
fostering the growth of local streaming platforms. This convergence of global
and local players has created a thriving ecosystem of streaming services,
leading to increased competition and innovation. Lastly, the UAE's affluent
population, with a strong appetite for premium content and cutting-edge
technology, has driven the demand for video streaming services. As the UAE
continues to invest in its digital infrastructure and cultivate its status as a
regional media hub, its dominance in the video streaming software market is
poised to remain unchallenged in the Middle East & Africa region.
Recent
Developments
- In May 2023, the launch of STARZPLAY in Saudi
Arabia marks a significant development in the Middle East's video streaming
landscape. STARZPLAY, a premium streaming service, brings a wealth of
high-quality content, including TV shows, movies, and documentaries, to the
Saudi Arabian audience. This expansion is a strategic move for STARZPLAY to tap
into the growing demand for digital entertainment in the region, particularly
in Saudi Arabia, which has witnessed a surge in online streaming consumption.
The availability of Hollywood and international content on STARZPLAY offers
Saudi viewers access to a diverse range of entertainment options, catering to
various tastes and preferences. This includes blockbuster movies, popular TV
series, and thought-provoking documentaries, providing a well-rounded streaming
experience.
- In June 2023, Netflix's announcement to expand its
presence to 11 new African countries is a significant development that
underscores the streaming giant's dedication to the African market. This
expansion reflects Netflix's recognition of the immense potential in Africa's
growing digital entertainment landscape, driven by increasing internet access
and a burgeoning young population eager for diverse content. By entering these
new African markets, Netflix is poised to make a substantial impact on the continent's
media and entertainment industry. This move not only broadens Netflix's global
reach but also provides African viewers with access to a vast library of
international and original content, including movies, TV series, documentaries,
and more.
Key
Market Players
- Brightcove
Inc.
- IBM Middle East and Africa FZ
LLC
- Kaltura EMEA Limited
- Vbrick Inc.
- Wowza Media Systems, LLC
- Kollective Technology, Inc.
- Cloudinary Technologies Inc.
- Dacast MENA FZ-LLC.
- OBS Studio
- Microsoft Corporation EMEA
|
By Component
|
By Streaming Type
|
By Deployment Type
|
By End User
|
By Country
|
- Solutions
- Transcoding
& Processing
- Video
Delivery & Distribution
- Video
Analytics
- Video
Management
- Video
Security
- Other
- Services
- Professional
- Managed
|
- Video
On-demand Streaming
- Live
Streaming
|
|
- Broadcaster,
Operators & Media
- Enterprises
- Education
- Healthcare
- Others
|
- United Arab
Emirates
- Saudi Arabia
- South Africa
- Turkey
- Israel
- Qatar
- Nigeria
- Morocco
- Egypt
- Kenya
|
Report Scope:
In this report, the Middle East & Africa Video Streaming
Software Market has been segmented into the following categories, in addition
to the industry trends which have also been detailed below:
- Middle East & Africa Video Streaming
Software Market, By
Component:
o Solutions
§ Transcoding & Processing
§ Video Delivery & Distribution
§ Video Analytics
§ Video Management
§ Video Security
§ Other
o Services
§ Professional
§ Managed
- Middle East & Africa Video Streaming
Software Market, By
Streaming Type:
o Video On-demand Streaming
o Live Streaming
- Middle East & Africa Video Streaming
Software Market, By
Deployment Type:
o On-Premise
o Cloud
- Middle East & Africa Video Streaming
Software Market, By
End User:
o Broadcaster, Operators & Media
o Enterprises
o Education
o Healthcare
o Others
- Middle East & Africa Video Streaming
Software Market, By Country:
o United Arab Emirates
o Saudi Arabia
o South Africa
o Turkey
o Israel
o Qatar
o Nigeria
o Morocco
o Egypt
o Kenya
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Middle
East & Africa Video Streaming Software Market.
Available Customizations:
Middle East & Africa Video Streaming Software
Market report with the given market data, TechSci Research offers
customizations according to a company's specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
Middle East & Africa Video Streaming Software
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