Press Release

United States Nutrigenomics Market to be Dominated by the Vitamins & Supplements Segment Through 2028

The rising demand for nourishing food is driving the growth of the United States Nutrigenomics Market in the forecast period 2024-2028.

According to the TechSci Research report, “United States
Nutrigenomics Market - By Region, Competition, Forecast, and Opportunities, 2028F”. United States Nutrigenomics Market is projected to increase at an impressive rate in the forecast period 2024-2028. The factors responsible for the growth of the market are the rising investments in pharmaceutical and biotechnology-based research & development activities, and technological advancements in molecular biology and genomics. Further, growing preference for advanced diagnostic processes and increasing demand for anti-aging treatments are some key factors expected to drive revenue growth of the United Stated nutrigenomics market during the forecast period 2024-2028.


In the years to come, market expansion is expected to be driven by the growing importance of nutrition and how the genetic makeup affects the nutritional profile of an individual and how it can contribute to different kinds of illnesses such as cardiovascular diseases, obesity and related illnesses. As more researchers realize that controlling one's food can lessen one's propensity to developing cancer, there is an increase in cancer research based on personal nutrition. Further, different types of cancer are connected to dietary intake and can greatly affect cancer risk, nutrigenomics is crucial in cancer research to understand the etiologic elements of cancer. Hence rise in cancer incidence is anticipated to drive market expansion.

However, factors hampering the overall growth of the United States Nutrigenomics Market are high investment in technologies and low-skilled workforces to handle sophisticated instruments. Further, high investment in a manufacturing facility and low awareness among individuals are expected to limit the growth of the market.

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United States Nutrigenomics Market is segmented based on product & services, technique, product, and application.


Based on Product & Services, the market is categorized into Services (Nutrigenomics Genetic Testing) and Product. The services category is expected to increase at a high CAGR in the United States Nutrigenomics Market. This is due to the rising chronic disease prevalence and demand for testing kits in the United States.


Based on product, the market is categorized into Vitamins & Supplements, Probiotics, and Prebiotics. The Vitamins & Supplements segment is expected to drive the growth of the market throughout the forecast period 2024-2028. The factor contributing to the growth of the segment is the easy availability of Vitamins & Supplements, and the high consumption of supplements to fulfill daily nutritional requirements. Moreover, the product segment is expected to support the growth of the market during the forecast period.


Based on Technique, the market is divided into Saliva/Buccal Swab, Blood, and Others. The blood segment is expected to hold the largest market share in the forecast period 2024-2028, as blood test identifies a variety of components in the body as compared to other and provides accuracy in results.

Major companies operating in the United States Nutrigenomics Market are:

  • BioGaia
  • DuPont de Nemours, Inc.
  • Nutrigenomix Inc.
  • Metagenics, Inc.
  • Genova Diagnostics, Inc.
  • DNA fit
  • MedGenome
  • Garden of Life, LLC.
  • GeneOmbio
  • WellGen Inc.

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Based on Application, the market is categorized into Obesity, Cancer Research, Cardiovascular Diseases, Digestive Health, and Others. The Obesity segment is expected to dominate the growth of the Nutrigenomics market in the United States. This expansion is ascribed to an increase in obesity prevalence among young and older generations as a result of excessive eating, bad sleeping habits, stress, and heredity. Further, the cancer segment is expected to support the growth of the market”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.  

“United States Nutrigenomics Market-  By Product & Services (Services (Nutrigenomics Genetic Testing) vs Product), By Product (Vitamins & Supplements, Probiotics, Prebiotics), By Technique (Saliva/Buccal Swab, Blood, Others), By Application (Obesity, Cancer Research, Cardiovascular Diseases, Digestive Health, Others), By Company and By Region, has evaluated the future growth potential of United States Nutrigenomics Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Nutrigenomics Market.”

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