Shampoo Bar Market is Dominated by North America During the Forecast Period
The
key factors driving the shampoo bar market are increasing consumer awareness of
harmful chemicals present in liquid shampoo and rising popularity of eco-friendly
products.
According to the TechSci Research report, “Shampoo Bar Market - Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The Global Shampoo Bar Market is
expected to grow during the forecast period due to factors such as the
increasing number of product launches and rising consumer spending on personal
care products.
The traditional hair cleaner comes in a
solid shape called a shampoo bar. The primary distinction is that shampoo bars
frequently lack the same detergents in many liquid shampoos, which can
occasionally strip hair of its natural oils. Instead, these are constructed of
oils, butter, conditioners, and mild cleansers that have been consolidated and
put into a bar form. Even without harsh chemicals and other substances that
might eventually cause dry hair and breakage, many shampoo bars provide a thick
lather unlike liquid shampoo.
Growing awareness of health, hygiene,
and the dangerous side effects associated with the long-term use of chemical based
products is driving the demand for shampoo bars that produce no plastic waste.
Consumers' preferences for natural ingredients are likely to alter due to their
advantages, such as controlling hair fall and preventing dandruff, which is
anticipated to encourage the growth of the shampoo bar market during the
forecast period.
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Utilizing shampoo bars replaces the
plastic bottles typically produced by the damaging petroleum and fossil fuel
industries. Around 91% of plastic cannot be recycled. The seas and landfills
are where most plastic bottles end up. On the other hand, shampoo bars are
packaged in paper boxes that are readily recyclable and degradable. Therefore,
the environmental friendliness of shampoo bars drives the market for shampoo
bars worldwide during the forecast period.
The global shampoo bar market is
segmented based on hair type, distribution channel, region, and competitive
landscape.
The market is segmented based on type:
glycerin-based, cold-processed, and solid-surfactant. Among these, the
cold-processed segment is the fastest-growing segment in the market during the
forecast period because cold-processed bars are ideal for conditioning due to
their high pH and effective natural oil content.
Based on distribution channels, the
market is segmented into supermarkets/hypermarkets, pharmacy & drug stores,
departmental stores, online, and others (direct sales). Among these, the online
segment is the fastest-growing segment in the market during the forecast
period. The bar shampoo product is still in its infancy; thus, it requires
various marketing methods, including product advertising, celebrity marketing,
and campaigns to raise consumer knowledge of the product. Major manufacturers
are using tactics to advertise their products on online marketplaces.
The region's market is segmented into
North America, Asia-Pacific, Europe, Middle East & Africa, and South
America. Among these, North America is the fastest-growing region in the market
during the forecast period due to the presence of a large number of domestic as
well as foreign players in the region. Also, to encourage people to buy their
products, manufacturers, are introducing new ones with mixed messages, such as
organic, herbal, and chemical-free.
Key market players operating in the Shampoo
Bar Market include:
- Lush Retail Ltd
- J.R.LIGGETT
LTD.
- Oregon Soap
Company
- Rocky Mountain
Soap Company
- Ethique Limited
- Beauty And The
Bees Pty Ltd.
- Apple Valley
Natural Soap
- Friendly Soap
Ltd
- The Solid Bar
Company
- Daughter of the
Land
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“The growth of the shampoo bar market is
attributed to the significance of consumer awareness of the harmful effects of
chemical-based shampoos, hygiene concerns, and the benefits of using natural
herbs and organic ingredients in shampoo bars. Additionally, the industry is
growing as more people become aware of the adverse environmental effects of liquid
shampoo containers made of plastic. Growing ecological consciousness is
predicted to fuel market expansion in the upcoming years.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“Shampoo Bar Market -
Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented
By Hair Type (Normal, Dry, Oily, Others), By Type (Glycerin-Based,
Cold-Processed, Solid-Surfactant), By Distribution Channel (Supermarkets/Hypermarkets,
Pharmacy & Drug Stores, Departmental Stores, Online, and Others (Direct
Sales)), By Region, By Company, has evaluated the future growth potential of shampoo bar globally and provides statistics and information on market structure, size, share,
and future growth. The report provides cutting-edge market intelligence and helps
decision-makers to make sound investment decisions. Besides, the report also
identifies the emerging trends along with essential drivers, challenges, and
opportunities present in the market of shampoo bars globally.
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