Rice Shampoo Bar Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Nature (Organic, Regular), By Hair Type (Dry, Oily, Curly, Color-Treated, Normal), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Rice Shampoo Bar market was valued at USD 1.02 billion in 2024 and is expected to grow to USD 1.76 billion by 2030 with a CAGR of 7.76%. The Rice Shampoo Bar market is driven by the growing consumer preference for sustainable and eco-friendly beauty products. As environmental concerns rise, many consumers are shifting away from plastic packaging and opting for solid alternatives like shampoo bars, which reduce waste. Also, rice-based ingredients, such as rice water and rice bran oil, have gained popularity due to their nourishing and strengthening properties, which help improve hair health by promoting shine, reducing frizz, and repairing damage. This trend is particularly prominent among consumers seeking natural and chemical-free hair care solutions. The increasing awareness of the benefits of rice in hair care, combined with the demand for compact, travel-friendly products, further contributes to the market’s growth.

Key Market Drivers

Innovation in Hair Care Solution

Innovation in hair care solutions is a significant driver of growth in the global rice shampoo bar market. As consumers increasingly seek effective, natural alternatives to traditional liquid shampoos, brands are continuously developing new and improved formulations using rice-based ingredients. Innovations include enhanced rice water extracts, rice bran oil, and other nourishing botanicals that provide multiple hair benefits, such as promoting shine, improving hair strength, reducing hair loss, and controlling frizz. These innovations are often designed to cater to different hair types and concerns, including dry, oily, or damaged hair, which attracts a broader consumer base. Also, advancements in manufacturing processes have improved the texture and longevity of shampoo bars, making them easier to use and longer-lasting. The development of multi-functional shampoo bars, such as those offering scalp care or moisture balance, has also contributed to the increasing popularity of rice shampoo bars. This continuous innovation drives consumer interest and positions rice shampoo bars as a versatile, sustainable hair care solution.

Rise of Plastic-Free Beauty Movements

The rise of plastic-free beauty movements is a key driver of growth in the global rice shampoo bar market. As environmental awareness increases, consumers are becoming more conscious of the environmental impact of their beauty and personal care choices. Plastic waste from traditional shampoo bottles has become a significant concern, leading many consumers to seek eco-friendly alternatives. Rice shampoo bars, being solid and packaged without plastic, align with this growing demand for sustainable products. By eliminating the need for plastic bottles, these bars contribute to reducing overall plastic consumption and waste. This shift towards sustainability is particularly evident among eco-conscious consumers, including Millennials and Gen Z, who prioritize brands with ethical practices and environmentally friendly packaging. As a result, the rice shampoo bar market is expanding as more people choose these sustainable alternatives. The rise of plastic-free beauty movements, coupled with the growing emphasis on natural ingredients, continues to propel the market forward.

Rising Preference for Natural & Organic Ingredient

The rising preference for natural and organic ingredients is a major driver of the global rice shampoo bar market. As a part of this, according to a recent study, as of 2024, more than 40% of shoppers prioritize natural ingredients when selecting beauty and personal care products. Consumers are increasingly aware of the potential side effects of harsh chemicals found in traditional hair care products and are seeking gentler, plant-based alternatives. Rice shampoo bars, made with ingredients like fermented rice water, rice bran oil, and herbal extracts, offer a natural solution that nourishes the hair and scalp without synthetic additives. These bars are rich in vitamins, antioxidants, and amino acids that help strengthen hair, promote growth, and enhance shine. As wellness and clean beauty trends gain momentum, people are gravitating toward products that align with holistic and health-conscious lifestyles. Also, organic certification and transparent ingredient sourcing have become important factors influencing purchasing decisions. Brands offering rice shampoo bars free from sulfates, parabens, and synthetic fragrances are gaining consumer trust and loyalty. This shift in preference toward natural and organic formulations continues to fuel demand and expand the rice shampoo bar market globally.

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Key Market Challenges

Lack of Awareness Among Consumers

Lack of awareness among consumers is a significant challenge in the growth of the global rice shampoo bar market. Despite the benefits of rice-based shampoo bars—such as being eco-friendly, chemical-free, and rich in natural nutrients—many potential users are unfamiliar with these products. Traditional liquid shampoos still dominate the market, and consumers often hesitate to switch to solid alternatives due to lack of knowledge about their effectiveness or how to use and store them properly. Also, in some regions, rice shampoo bars are not widely available or marketed, limiting exposure and brand recognition. Misconceptions about solid shampoos, such as concerns over lather quality, residue, or suitability for different hair types, further hinder adoption. This knowledge gap makes it essential for brands to invest in consumer education through marketing, tutorials, and awareness campaigns. Without proper understanding and trust in the product, even interested consumers may stick to familiar options, slowing market penetration and overall growth of rice shampoo bars globally.

High Initial Cost Per Unit

The high initial cost per unit is a notable challenge in the global rice shampoo bar market. While rice shampoo bars often last longer than traditional liquid shampoos, their upfront price is typically higher, which can discourage budget-conscious consumers from making the switch. This cost barrier is especially relevant in price-sensitive markets, where consumers prioritize affordability over sustainability or long-term value. Also, first-time buyers may hesitate to invest in a more expensive product without being familiar with its benefits or performance. Unlike conventional shampoos, which often come in various price ranges and sizes, rice shampoo bars are generally positioned as premium or niche products, limiting their accessibility. The perception that eco-friendly or natural products are more expensive also contributes to the challenge. For the market to grow more widely, brands may need to offer smaller trial sizes, competitive pricing, or bundle deals to attract new customers and help overcome the initial cost-related hesitation, encouraging broader adoption.

Key Market Trends

Growing Demand for Sustainable & Eco-Friendly Packaging

​The global rice shampoo bar market is experiencing significant growth, largely driven by the increasing consumer demand for sustainable and eco-friendly packaging solutions. As a part of this, according to a recent study, as of 2024, about 60-70% of consumers are willing to pay a premium for sustainable packaging. As environmental awareness rises, more consumers are seeking personal care products that align with their values of reducing plastic waste and minimizing environmental impact. Rice shampoo bars, typically packaged in biodegradable or recyclable materials, offer a plastic-free alternative to traditional liquid shampoos, making them an attractive choice for eco-conscious individuals.​This shift is further supported by the broader zero-waste movement, which emphasizes the importance of reducing single-use plastics in daily routines. The compact and solid nature of shampoo bars not only reduces packaging needs but also lowers transportation emissions due to their lighter weight and smaller size. Also, the natural and organic ingredients commonly found in rice shampoo bars appeal to consumers looking for gentle and environmentally friendly hair care options.​

Rising Popularity of Multifunctional Products

The global rice shampoo bar market is witnessing a significant trend towards multifunctional products, reflecting evolving consumer preferences for convenience and efficiency in personal care routines. Modern consumers are increasingly seeking products that offer multiple benefits in a single application, such as cleansing, conditioning, and scalp nourishment. Rice shampoo bars, enriched with ingredients like rice water and rice bran oil, cater to this demand by providing comprehensive hair care solutions.​This inclination towards multifunctionality is driven by the desire to simplify beauty regimens without compromising on quality. The compact and travel-friendly nature of shampoo bars adds to their appeal, especially among consumers leading busy lifestyles or those who travel frequently. Also, the eco-friendly aspect of solid shampoo bars aligns with the growing environmental consciousness, making them a preferred choice for sustainable personal care.​As the demand for versatile and sustainable hair care products continues to rise, the rice shampoo bar market is poised for steady growth, with manufacturers focusing on innovative formulations that meet these multifaceted consumer needs.

Expansion of E-Commerce Channel

The expansion of e-commerce channels is significantly propelling the growth of the global rice shampoo bar market. As a part of this, according to a recent study, as of 2025, global retail e-commerce revenues are predicted to surpass 4.3 trillion dollars. With increasing internet penetration and smartphone usage, consumers now have easier access to a diverse range of personal care products online. This digital shift has enabled rice shampoo bar brands to reach a broader audience, transcending geographical limitations and traditional retail constraints.​Online platforms offer consumers the convenience of browsing and purchasing products from the comfort of their homes, often accompanied by detailed product descriptions, user reviews, and tutorials. Such information empowers consumers to make informed decisions, fostering trust and encouraging trial of new products like rice shampoo bars. Also, the rise of social media and influencer marketing has amplified product visibility, with brands leveraging these channels to showcase the benefits of rice-based hair care solutions.​E-commerce also facilitates direct-to-consumer sales, allowing brands to gather valuable customer feedback and tailor their offerings accordingly. As online shopping continues to gain traction, the rice shampoo bar market is poised to benefit from increased exposure and consumer engagement through digital platforms.

Segmental Insights

Distribution Channel Insights

Supermarket & Hypermarket dominated the global Rice Shampoo Bar market due to their wide reach, strong customer base, and ability to offer a variety of products under one roof. These retail formats provide high product visibility, enabling consumers to physically inspect and compare different rice shampoo bar options before purchasing. Their strategic in-store placements, promotions, and discount offerings also play a key role in influencing buying decisions. Also, the trust and convenience associated with well-known supermarket and hypermarket chains make them a preferred choice for consumers exploring new or niche personal care products. Their extensive distribution networks allow for broad availability across urban and suburban regions, further driving sales of rice shampoo bars through these retail channels.

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Regional Insights

Asia-Pacific dominated the global Rice Shampoo Bar market, due to the region's strong cultural association with rice as a key ingredient in hair care. Countries like Japan, South Korea, and India have long utilized rice water for its nourishing properties, making rice-based beauty products highly popular. Also, growing consumer awareness of natural and sustainable beauty solutions in the region is driving demand for eco-friendly and chemical-free personal care items like rice shampoo bars. The rapid growth of the middle class, urbanization, and the increasing adoption of e-commerce platforms in Asia-Pacific further contribute to the market’s expansion in this region. As a part of this, according to a recent study, as of 2023, about one-third of India's population resided in cities. Also, North America Rice Shampoo Bar market is driven by factors such as increasing consumer demand for natural, organic, and sustainable beauty products. Consumers are becoming more eco-conscious, seeking alternatives to plastic packaging, which has led to the rise of solid shampoo bars.

Recent Developments

• In September 2024, KinKind has expanded its retail presence by launching four products which includes the newly reformulated give me strength shampoo and conditioner bars, featuring rice water protein, alongside the popular nourish me shampoo and conditioner bars.

Key Market Players

• Viori Beauty LLC
• Kitsch
• Yao Secret
• TERRA MÍSTICA
• Seek Bamboo
• Airnex
• KinKind Limited
• Clean Earth Soap Company
• Sunday's Company
• Okoboji Soap Company

Report Scope:

In this report, the Global Rice Shampoo Bar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Rice Shampoo Bar Market, By Nature:

o   Organic

o   Regular

• Rice Shampoo Bar Market, By Hair Type:

o   Dry

o   Oily

o   Curly

o   Color-Treated

o   Normal

• Rice Shampoo Bar Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Specialty Stores

o   Online

o   Others

• Rice Shampoo Bar Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Rice Shampoo Bar Market.

Available Customizations:

Global Rice Shampoo Bar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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