Green Tea Market to be Dominated by Tea Bags During the Forecast Period
The rising demand for the utilization of
green tea, the increasing awareness of health benefits, and the high prevalence
of a healthy lifestyle are the leading factors driving the global green tea
market during the projected period.
According to TechSci Research
report, “Green Tea Market – Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global
green tea market is expected to grow faster during the forecast period. The
increasing demand for organic weight-loss products and rising consumer health
consciousness have fueled the popularity of green tea globally. The demand for
green tea as a source of nutrients to avoid the emergence of medical illnesses
has increased due to the rising prevalence of a healthy lifestyle. To meet
modern consumer needs, prominent players are offering unique green tea forms due
to millennials' growing interest in functional beverages. In the coming years,
the market expansion is anticipated to be driven by the rising number of
scientific and research studies establishing the beneficial effect of green tea
in preventing certain diseases.
Green tea has a
little bitter flavor that is produced from the unoxidized leaves of the
Camellia sinensis plant. It was traditionally used as a treatment in China and
India to treat a variety of issues such as soothing digestion, reducing
bleeding, controlling body temperature, improving heart and brain health, and
healing wounds. Due to consumer lifestyle changes, an increase in the
prevalence of chronic diseases, and growing knowledge of the health advantages
of green tea, it is rapidly expanding in popularity as a health beverage around
the world. Furthermore, a lot of beverages, dietary supplements, dental care
products, and cosmetics are made using green tea as a raw ingredient. Three
varieties of Green tea are available for consumption i.e., tea bags, powder,
and loose leaves. Green tea leaves’ powder is also known as Matcha,
traditionally consumed in East Asia. It is widely acknowledged that green tea
is reliable for reducing the effects of LDL cholesterol, disease cells, and for
treating head and body vibrations. Additionally, green tea makes a major
contribution to fat loss. These factors are anticipated to stimulate the growth
of the green tea market across the globe during the forecast period.
Moreover, the expansion
of the global green tea market is anticipated to be constrained due to the lack
of awareness and high price of green tea in comparison to regular tea,
particularly in developing economies. However, it is anticipated that the
expansion of product range and the increasing promotional activities and public
relations will provide promising opportunities for the key players in the
global green tea market.
Due to actual
or perceived health benefits, green tea is becoming more and more popular in
various countries, particularly in Europe. The public's interest in premium
organic, locally sourced teas have also grown at the same time. The market is
characterized by innovation and premiumization, which draws an increasing
number of young consumers from a developing middle-class category.
Browse over XX market data Figures spread through XX pages
and an in-depth TOC on "Global Green
Tea Market"
The global green tea
market is segmented based on product type, form, and distribution channel.
The market is divided
into flavored and unflavored based on product type, among which, flavored green
tea is gaining popularity. The rise in demand can be due to consumers' growing
desire for flavored beverages to improve their taste. To attract to a wider
range of customers, many companies have launched new green tea beverages with a
variety of flavors.
Based on form, the
market is further divided into tea bags, powder, and loose leaves. Among them,
tea bags have a dominant share due to the wide availability, easy storage, and
portability & convenience it offers in modern day hectic lifestyle.
Based on distribution
channels, the market is fragmented into supermarkets/hypermarkets, convenience
stores, specialty stores, online stores, others (Direct Sales, etc.).
Supermarket/Hypermarket has the highest share in the tea market, this is due to
options such as the one-stop shopping experience offered by various retail
formats, which makes it a very popular choice for consumers.
The market analysis also
studies the regional segmentation to devise regional market segmentation,
divided among North America, Europe, Asia-Pacific, South America, and Middle
East & Africa. Among the above mentioned regions, Asia-Pacific possesses a
prominent share mostly due to the extensive tea culture in countries such as
China, India, Japan, etc.
Key market players in the global green tea market include:
- Associated British Foods plc
- The Republic of Tea, Inc.
- Unilever plc
- Tata Consumer Products Limited
- The Bigelow Tea Company
- East West Tea Company, LL
- SHANGRI-LA TEA COMPANY INC.
- Numi, Inc.
- Keurig Dr Pepper In
- Teavana Corporation
Various International and domestic
companies are trying to enhance their market reach by increasing their merger
and acquisition as well as research and development. For instance, in 2021,
Bigelow Tea announced two new Bigelow plus Vitamin C teas joining its expanding
line of specialty teas which features smooth green tea with a slightly tart
berry flavor and a smoky finish. Moreover, the introduction of Tetley Green Tea
Immune Tulsi in India, one of the most popular tea brands in the world, Tetley,
from Tata Consumer Products, helps expand its wellness offering in the green
tea market. It now contains Tulsi Flavor and the immunity-boosting benefits of
additional vitamin C. Thus, the introduction of a new green tea product range
expands the green tea market during the forecast period.
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“The demand for
green tea is anticipated to rise globally during the forecast period, due to
the rising awareness of health benefits associated with drinking green tea such
as weight loss & maintenance, high nutritional value, detoxification, &
others. Additionally, the demand for flavored beverages to enhance the taste is
another factor contributing to the growth of green tea. Due to its significant
health benefits, green tea is becoming more and more popular with consumers,
which is anticipated to boost market share growth.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“Green Tea Market –
Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By
Product Type (Flavored, Unflavored), By Form (Tea Bags, Powder, Loose Leaves),
By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental
Stores, Online Stores, Others (Direct Sales, Distributor & Dealer Sales
etc.)), By Region, Competition, has evaluated the
future growth potential of green tea in the global market and provides
statistics and information on market structure, size, share, and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also identifies
and analyzes the emerging trends along with essential drivers, challenges, and
opportunities present in the global green tea market.
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