India Green Tea Market to Grow with a CAGR of 13.40% through 2030F
The India Green Tea Market is expanding
due to rising demand for flavored and functional teas, growth in online sales,
and increasing popularity of ready-to-drink (RTD) variants.
According to
TechSci Research report, “India Green Tea Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, India Green Tea Market
was valued at USD 566.34 Million in 2024 and is expected to reach USD 1204.25
Million by 2030 with a CAGR of 13.40% during the forecast period. The India
green tea market has witnessed significant growth in recent years, driven by
rising health consciousness, changing consumer preferences, and increasing
disposable incomes. Traditionally, black tea has dominated Indian households,
but the shift toward wellness-oriented lifestyles has propelled green tea into
mainstream consumption. Consumers are increasingly aware of green tea’s
numerous health benefits, including weight management, improved metabolism, and
antioxidant properties, leading to a surge in demand across urban and
semi-urban regions. Additionally, the expansion of digital marketing and
e-commerce platforms has made green tea more accessible, further boosting
market penetration. The introduction of organic, flavored, and herbal-infused green
tea variants has also played a crucial role in attracting a diverse consumer
base.
Several factors
contribute to the rapid expansion of the India green tea market. The primary
driver is the increasing emphasis on health and wellness, with consumers
actively seeking beverages that offer functional benefits. Green tea’s ability
to aid digestion, boost immunity, and enhance skin health has positioned it as
a preferred alternative to traditional tea and coffee. Additionally, rising
disposable incomes and urbanization have led to greater awareness and
affordability of premium and organic tea brands. The growing presence of cafés,
wellness stores, and supermarkets stocking green tea has improved market reach.
Moreover, the rapid growth of e-commerce and direct-to-consumer (D2C) brands
has significantly influenced purchasing patterns, enabling consumers to explore
a wide range of products with ease.
Several notable
trends are shaping the India green tea market, with flavored and functional
green teas emerging as the fastest-growing segments. Consumers, especially
younger demographics, prefer green tea infused with flavors like honey-lemon,
jasmine, mint, tulsi, and berries to enhance taste while maintaining health
benefits. Another key trend is the rise of ready-to-drink (RTD) and instant
green tea products, catering to busy professionals and on-the-go consumers who
seek convenience. Additionally, there is a growing preference for organic and
sustainably sourced green tea, with brands emphasizing eco-friendly packaging
and ethical sourcing.
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"India Green Tea Market”
The India Green
Tea Market is segmented into type, distribution channel and region.
Based
on type, Unflavored
green tea remains the dominant segment in the India green tea market, driven by
its perceived purity, health benefits, and versatility. Consumers seeking
maximum antioxidant and weight management benefits often prefer unflavored
variants, as they contain no added ingredients or sweeteners. Traditional tea
drinkers transitioning to green tea also favor unflavored options for their
natural taste and authenticity. Additionally, health-conscious consumers and
fitness enthusiasts opt for plain green tea to avoid artificial flavors or
additives. While flavored green tea is growing, the demand for pure, unflavored
green tea remains strong, particularly among regular drinkers and those focused
on holistic wellness.
Based
on region, South is the fastest-growing region in the India green tea market,
driven by increasing health awareness, urbanization, and a rising preference
for premium and organic beverages. Cities like Bengaluru, Chennai, Hyderabad,
and Kochi have a strong base of health-conscious consumers, professionals, and
fitness enthusiasts who are rapidly shifting to green tea for its wellness
benefits. The region’s growing e-commerce penetration has further boosted
accessibility, allowing consumers to explore diverse variants, including
organic and flavored options. Additionally, the expanding café culture and
demand for functional beverages contribute to the market’s rapid growth, making
South India a key driver of future expansion.
Major companies
operating in India Green Tea Market are:
- Organic
India Pvt. Ltd.
- Tata
Consumer Products Ltd.
- Girnar
Food and Beverages Pvt. Ltd.
- Hindustan
Unilever Ltd.
- Amar
Tea Pvt. Ltd.
- Sresta
Natural Bioproducts Pvt. Ltd.
- Nestlé
Alimentana SA
- Dilmah
Ceylon Tea Company PLC.
- Panella
Foods and Beverages Private Limited
- Teaxpress
Pvt. Ltd.
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“The India green tea market is driven by
rising health awareness, increasing disposable incomes, urbanization,
e-commerce expansion, and a shift toward functional beverages. The key trends
include the growing demand for flavored and organic green tea, the rise of
ready-to-drink (RTD) variants, sustainability-focused packaging, and digital
marketing-driven sales. Consumers are increasingly opting for wellness-oriented
beverages, boosting demand for herbal-infused and detox green teas.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Green Tea Market,
By Type (Flavoured, Unflavoured), By Distribution Channel
(Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Others), By
Region, Competition Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Green Tea Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Green Tea Market.
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