Press Release

Vietnam Health Insurance Market Grow with a CAGR of 8.23% through 2030F

The Vietnam Health Insurance market is driven by rising healthcare demand, government reforms, increasing chronic diseases, expanding middle class, and greater awareness of health insurance benefits.


According to TechSci Research report, “Vietnam Health Insurance Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam Health Insurance market stood at USD 11.23 Billion in 2024 and is anticipated to grow USD 19.67 Billion by 2030 with a CAGR 8.23% during forecast. The Vietnam Health Insurance market is driven by the improved healthcare awareness. As education and information about health insurance benefits increase, more people are recognizing the importance of having coverage for medical expenses. Awareness campaigns by the government and private insurers have played a crucial role in informing the population about the financial protection that health insurance provides, especially in managing rising healthcare costs. With a better understanding of the potential risks of not being insured, individuals, particularly in urban areas, are increasingly seeking health insurance options. This growing awareness is also driving demand for more comprehensive and tailored insurance plans that offer coverage for a wide range of medical services, including preventive care, hospitalization, and chronic disease management.

The Vietnam Health Insurance market is primarily driven by the employer-provided health insurance. Many companies are offering health insurance benefits to attract and retain employees, especially in the private sector and larger organizations. As the corporate workforce grows, employers recognize the importance of providing comprehensive healthcare coverage as a part of their benefits package. This trend is also driven by increasing awareness of the financial and health-related risks associated with inadequate insurance coverage. Employer-provided insurance helps improve employee satisfaction and productivity by offering access to healthcare services, reducing out-of-pocket medical expenses, and promoting overall well-being. As more businesses adopt health insurance programs, this model contributes to expanding market coverage and increasing the overall penetration of health insurance in Vietnam.


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The Vietnam Health Insurance market is segmented into type of insurance provider, type of coverage, mode of purchase, end user and region.

Based on the type of insurance provider, the private segment is the fastest growing in the Vietnam Health Insurance market driven by the expanding middle class, rising healthcare costs, and increasing demand for better healthcare services. As more individuals seek comprehensive and flexible health coverage, private insurers are offering tailored products that cater to a wide range of needs, including coverage for chronic diseases, outpatient services, and wellness programs. The growing awareness of the limitations of public health insurance, combined with the desire for faster access to healthcare and higher-quality services, has further fueled the shift toward private health insurance. Also, the development of digital platforms and innovative insurance solutions is making private plans more accessible, particularly in urban areas, contributing to the rapid growth of this segment.

Based on the region, Central is the fastest-growing region in the Vietnam Health Insurance market, driven by increasing urbanization and economic development in cities like Da Nang. As the region experiences rapid growth in both population and income levels, more people are seeking health insurance to ensure financial protection against rising healthcare costs. Also, government initiatives aimed at expanding healthcare coverage and improving awareness of insurance benefits are gaining traction in this region. The central area also sees a rise in private sector involvement, offering more tailored insurance products to meet the diverse needs of the growing middle class. As healthcare infrastructure improves and access to services expands, the demand for health insurance in Central Vietnam is expected to continue growing.


Major companies operating in the Vietnam Health Insurance market are:

  • AIA Group Limited
  • Manulife (Vietnam) Company Limited
  • Chubb Group Holdings Inc.
  • AXA Global Healthcare
  • Cigna Corporation
  • MSH International
  • Luma
  • Allianz SE
  • HSBC Bank (Viet Nam) Ltd
  • Star Health


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“The Vietnam Health Insurance market is expected to grow in the future owing to the is undergoing a significant transformation, propelled by the government's ambitious goal of achieving 95% health insurance coverage and the rapid integration of digital health innovations. This convergence is driven by a confluence of factors, including the government's commitment to universal health coverage, the ongoing digital transformation of the healthcare system, and the evolving demographic landscape of Vietnam. The government's push for widespread health insurance coverage necessitates efficient and scalable solutions, making digital health a crucial component. Initiatives like the digitization of electronic health records and the implementation of platforms like the VNeID app demonstrate a concerted effort to leverage technology for improved healthcare delivery. Also, Vietnam's growing middle class and aging population are driving increased demand for higher-quality healthcare services and comprehensive insurance coverage. Digital health solutions, such as telemedicine and mobile health applications, are playing a pivotal role in meeting these evolving needs. The high rate of smartphone penetration in Vietnam further facilitates the adoption of these digital tools, enabling greater accessibility and efficiency within the health insurance market. As healthcare spending continues to rise in Vietnam, digital health innovations offer opportunities for cost management and optimized service delivery, ultimately contributing to a more robust and accessible healthcare system., said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Vietnam Health Insurance Market By Type of Insurance Provider (Public, Private), By Type of Coverage (Individual, Family), By Mode of Purchase (Insurance Companies, Insurance Agents/Brokers, Others), By End User (Minor, Adult, Senior Citizen), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Health Insurance market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Health Insurance market.


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Vietnam Health Insurance Market Segmented, By Type of Insurance Provider (Public, Private), By Type of Coverage (Individual, Family), By Mode of Purchase (Insurance Companies, Insurance Agents/Brokers, Others), By End User (Minor, Adult, Senior Citizen), By Region, Competition, Forecast & Opportunities, 2020-2030F

BFSI | Apr, 2025

The Vietnam Health Insurance market is driven by rising healthcare demand, government reforms, increasing chronic diseases, expanding middle class, and greater awareness of health insurance benefits.

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