RO Water Purifiers to Dominate the New Zealand Water Purifiers Market During the Forecast Period
Rising awareness among consumer regarding the prevalence of waterborne
diseases and government initiatives are the leading factors driving the New
Zealand water purifiers market during the projected period.
According to TechSci
Research report, “New Zealand Water Purifiers Market – By Region, Competition,
Forecast & Opportunities, 2018-2028F” The rising awareness among consumers
regarding the harmful effects of waterborne diseases, increasing levels of
water pollution, etc., are fueling the overall sales of this market in New
Zealand. Other significant factors, such as rising demand for smart water purifiers
and increasing product launches by water purifier companies, are also
contributing to the market growth.
A water purifier offers many
benefits, including protecting against hazardous organisms and eliminating
toxic metals from the water. While removing excess salts, suspended particles,
and pathogens, a water purifier keeps the essential vitamins and minerals in
the water. Water purification techniques include Reverse Osmosis (RO),
ultraviolet (UV), ultra-filtration (UF), nanofiltration, etc.
The Reverse Osmosis system
uses a conventional water filtration method. A semi-permeable membrane in the
filtration system allows the passage of water or other solvents. The dissolved
solutes that pollute the water, are blocked by the membrane. The procedure
removes many impurities from water, including ions, pesticides, microorganisms,
and other substances. One of the most efficient ways to purify water is through
filtration. Reverse osmosis is currently used widely in water treatment
facilities to address a variety of water-related problems.
Another technology used
in water filtration is UV (Ultraviolet). A UV lamp is typically used for
ultraviolet disinfection. Water is made safe and pure by the UV lamp.
High-powered UV sometimes referred to as UV-C or germicidal UV, is utilized in
this process. Pathogens are rendered inactive by the penetration of UV-C rays
into their bodies. The pathogens' DNA is altered by UV radiation such that they
are unable to reproduce. These rays have a 99.9% bacteria kill rate.
Also, the UF
(Ultra-filtration) technology is used in water purifiers. Hydrostatic pressure
is used in the ultra-filtration process to push water against a semi-permeable
membrane. This semi-permeable membrane aids in the elimination of germs, other
microbes, and foul odors from the water. Colloids, germs, pathogens, and other
molecules more prominent and can be removed using an ultrafiltration method.
Additionally, the rise
in the frequency of waterborne diseases, increased concern over health, and
government and non-government organizations’ activities to raise awareness of
water safety are significant reasons that promote the usage of water purifiers
and hence drive the market in New Zealand.
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The water purifiers market is segmented
based on type, technology, end user, distribution channel, and region. The distribution
channel segment is divided into multi-branded stores, distributor/dealer sales,
online, and others (direct sales, etc.) The online segment is gaining
popularity among consumers. Since several water purifier brands are enhancing their
online presence to expand their consumer reach in the country. Additionally,
consumers are preferring to use these platforms because they save time, are
convenient, and provide several discounts and other advantages. Such factors
are anticipated to further boost the market growth in the forecast period.
In terms of technology, RO (Reverse
Osmosis) is dominating the water purifier market in New Zealand. The optimum
method for removing impurities from water is reverse osmosis, as it filters down
to an ionic level of 0.001 microns. They are not only incredibly effective at
eliminating a variety of pollutants, heavy metals, unpleasant tastes, and odors
from the water, but also fluoride, bacteria, and all the "dissolved
solids" that regular water purifiers cannot remove. This segment is
anticipated to continue to dominate the market during the forecast period.
Key market players in the New Zealand
water purifiers market include:
- Amway New Zealand
- Brita GmbH
- Mountain Fresh Limited
- Cuckoonz Ltd.
- Breville New Zealand
- Philips New Zealand
Commercial Limited
- Aqua Filter New Zealand
- Wellington Water Filters Ltd
- Sheffield Appliance
- Pure Hydration Limited
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"Rising health consciousness among
consumers particularly after the COVID-19 outbreak has prompted people to opt
healthy lifestyles. Also, various government initiatives, as well as
investments regarding clean drinking, are further encouraging the population to
purchase these products. Also, the rising awareness regarding the water
pollution is expected to drive market growth at a higher rate during the
forecast period. Such factors are further anticipated to contribute to the
overall development of this market.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based New Zealand management consulting firm.
New
Zealand Water Purifiers
Market, By Type (Countertop, Floor Standing, Under Sink, Faucet
Mount & Others (Filter Pitchers, Water Dispenser with Purifier, etc.)), By
Technology Market Share Analysis (RO, UV, UF, Media & Others (RO+UV,
Nanofiltration, etc.)) By End Use (Commercial, Residential), By Distribution
Channel (Multi-Branded Stores, Distributor/Dealer Sales, Online, and Others
(Direct Sales, etc.)),
By Region (North Island, South Island), Competition,
Forecast & Opportunities, 2018-2028F”, has
evaluated the future growth potential of air purifiers and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in water purifiers New
Zealand.
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