Bra Product Type to Grow in the Global Lingerie Market During the Forecast Period
The
key factors driving the lingerie market are women's shifting preferences for
utilizing shapewear and bras to maintain their physical look, improve their
personality, and increase the demand for seamless brasseries clothing.
According to
TechSci Research report, “Lingerie Market– Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F”. The global lingerie market is
expected to grow during the forecast period owing to factors such as the
increasing number of e-commerce channels and growing demand for t-shirt bras
and padded bras.
Undergarments, sleepwear, and
other light clothing are all considered lingerie and worn for comfort and
aesthetic appeal. Lightweight and supple materials, such as cotton, silk,
satin, charmeuse, nylon, and others, are used to make lingerie. Lingerie
clothing plays a crucial role in keeping the body clean & hygienic and
protecting it from abrasions caused by outer clothing. Some of the reasons expected
to drive revenue growth of the lingerie market include rising fashion awareness
and consumers' propensity for exquisite designs offering more comfort and
appeal.
Smiling and being the best
self are more manageable when one has relaxed and comfortable clothing. Not
only that, but better support results in better postures and makes one appear
more confident. Good innerwear, therefore, relaxes the mind and makes one feel
good about oneself, whether it is a sexy satin lingerie set or cotton comfy
everyday wear for the best reasonable possibilities. One can purchase women's
lingerie online or visit a store. Hence, sexy and comfortable innerwear helps
in boosting the lingerie market globally.
The underwear covers the most
private parts of the body. Therefore, it's essential to make sure it's made of
high-quality materials rather than synthetics, which frequently cause
infections because of their thick fabrics, which prevent airflow for long
periods, especially in the summer. The consumer wants high-quality lingerie
that gives the best shape and is also better for the skin, driving the global
lingerie market during the forecast period.
The demand for lingerie is
anticipated to increase because of the rising number of financially independent
women, the growing emphasis on comfort and style, and the increasing popularity
of shapewear, loungewear, knickers, and panties. In addition, the availability
of the products in a wide range of designs, patterns, color combinations,
sizes, and brands. Due to fashion consciousness and the increase in women's
awareness of the health benefits associated with it, such as the bra's ability
to prevent back pain and spine issues and improve posture, are important
factors for its rising demand. Additionally, the market is driven by
developments in the lingerie industry, including full t-shirts, brasseries
accessible in different sizes and models, and laser-cut seamless lingerie.
Browse over XX market data
Figures spread through XX Pages and an in-depth TOC on the " Global Lingerie Market".
The global lingerie market is
segmented based on product type, pricing, distribution channel, region, and
competitive landscape. Based on product type, the
market is segmented into shapewear, loungewear, knickers & panties, bra,
and others. Among these, the bra segment is expected to hold the leading share
in the market during the forecast period owing to the increasing availability
of bras in various designs and colors. A rise in the manufacturing of bras with
multiple patterns, materials, and shapes is a result of the apparel industry's
expanding innovations and improvements. For instance, the introduction of
seamless t-shirt bras is gaining popularity worldwide and is predicted to drive
the segment's revenue growth.
Based on distribution
channels, the market is segmented into supermarkets/hypermarkets, exclusive
stores, multi-branded stores, independent stores, online, and others. Among
these, the online segment is expected to be the fastest-growing segment in the
market during the forecast period due to the accessibility of online channels.
Additionally, the internet channel offers simple payment choices through online
transactions, doorstep direct delivery, product discounts, and sales, and
filters for quick access to necessary products, among other things.
On the basis of region, the
market is segmented into North America, Europe, Asia-Pacific, Middle East &
Africa, and South America. Among these, North America holds the leading share
in the market during the forecast period due to the increasing number of
lingerie manufacturers and the increasing number of working women in the
region.
Key market players operating in
the lingerie market include:
- Jockey
International Inc.
- Hanesbrands Inc.
- Triumph Intertrade AG
- Yandy Enterprises LLC
- Reliance Retail Limited (Zivame)
- Victoria’s Secret & Co.
- Marks and Spencer plc
- PVH Corp.
- Fashion Nova, LLC.
- Wacoal Holdings Corporation
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“Demand for lingerie has
increased as a result of rising consumer incomes and an increase in
discretionary expenditure on stylish items. Many businesses use visual
marketing as a strategic approach to attract more customers, such as fashion
shows, etc. More customers are drawn in by vibrant colors in retail stores and
dummies to display products. In the upcoming years, The market growth is expected
to be boosted by the penetration of online channels. Companies employ the
support of digital firms to increase their online sales channels so that their
items can be displayed more effectively.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Lingerie
Market–Global Industry Size, Share, Trends, Opportunity, and Forecast,
2018-2028F Segmented By Product Type (Shape Wear, Lounge Wear, Knickers &
Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution
Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-branded Stores,
Independent Stores, Online, and Others), By Region, By Company, has
evaluated the future growth potential of lingerie globally and provides statistics and information on market structure,
size, share, and future growth. The report provides cutting-edge market
intelligence and helps decision-makers to make sound investment decisions.
Besides, the report also identifies the emerging trends along with essential
drivers, challenges, and opportunities present in the market of lingerie globally.
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