Press Release

New Zealand Pet Grooming Products Market Grow with a CAGR of 6.64% through 2030F

The New Zealand Pet Grooming Products market is driven by increasing pet ownership, rising awareness of pet care, and demand for premium, eco-friendly grooming solutions. 


According to TechSci Research report, “New Zealand Pet Grooming Products Market – By Region, Competition, Forecast & Opportunities, 2030F”, the New Zealand Pet Grooming Products market stood at USD 15.34 Million in 2024 and is anticipated to grow USD 22.56 Million by 2030 with a CAGR 6.64% during forecast period. The New Zealand Pet Grooming Products market is driven by ​the humanization of pets. As pets are increasingly viewed as family members, owners are more inclined to invest in high-quality grooming products to ensure their pets' well-being and comfort. This trend goes beyond basic care; pet owners are now looking for premium, specialized grooming solutions that mirror human care routines. Products like shampoos, conditioners, grooming tools, and even pet perfumes are being designed to offer superior performance while enhancing pets' overall health and appearance. The humanization trend also aligns with the growing demand for eco-friendly and natural ingredients, as pet owners seek products that are not only effective but also safe and sustainable for their pets and the environment.

The New Zealand Pet Grooming Products market is driven by the specialized grooming needs across the region. As pet ownership increases, so does the recognition that different pets require unique grooming solutions based on their breed, size, coat type, and skin sensitivity. For example, long-haired dogs need specialized brushes and detangling sprays, while dogs with sensitive skin require hypoallergenic shampoos and conditioners. Also, pets with specific health conditions, such as allergies or skin disorders, are driving demand for medical-grade grooming products that address these concerns. As a result, pet grooming brands are responding by offering a wide range of tailored products designed to meet the distinct needs of various pet types. This growing demand for specialized grooming products is boosting market expansion, with pet owners seeking customized solutions to keep their pets healthy and comfortable.


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The New Zealand Pet Grooming Products market is segmented into pet type, product type, end user, distribution channel, and region.

Based on the pet type, the dog segment is the fastest growing in the New Zealand Pet Grooming Products market due to their high ownership rates and greater grooming needs compared to other pets. Dogs require regular maintenance, including bathing, brushing, nail clipping, and skin care, which drives consistent demand for grooming products. Larger breeds and long-haired dogs need specialized grooming tools and shampoos, further boosting product sales. Also, dogs are more likely to be taken outdoors, increasing their exposure to dirt and parasites, and thus, the need for frequent grooming. Pet owners also tend to humanize dogs more than other pets, investing in premium care products to ensure their pets’ comfort and hygiene. These factors collectively make dogs the leading segment in this market.

Based on the region, South Island is the fastest-growing region in the New Zealand Pet Grooming Products market, driven by factors such as a growing pet-owning population and an increasing preference for high-quality grooming products. Rural areas of the South Island, where pets are often kept in larger numbers, are particularly contributing to the demand. Also, there is a rising trend in mobile grooming services, which has made grooming more accessible in less urbanized areas. The South Island also benefits from a higher number of pet owners who view their pets as family members, leading to a greater willingness to invest in premium grooming solutions. As awareness of pet health and hygiene increases, more consumers in this region are opting for specialized, eco-friendly grooming products, further fueling market growth.


Major companies operating in the New Zealand Pet Grooming Products market are:

  • Kin
  • Mipuchi
  • Mollies Pet Salon
  • Zenobia Aromatics
  • Pure Source LLC
  • Health Focus Manufacturers
  • SIA “PURUS.PET
  • Glowel Cosmetics
  • Orchid Lifesciences
  • Zoic Cosmetics


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“The New Zealand Pet Grooming Products market is increasingly driven by veterinary endorsements of specialized grooming products that promote pet health. Veterinarians are becoming more involved in recommending grooming products that address specific pet health concerns, such as skin allergies, flea control, and coat maintenance. These endorsements lend credibility to grooming products, encouraging pet owners to prioritize their pets' well-being by choosing professional-grade, vet-approved solutions. As veterinary practices emphasize the importance of regular grooming for overall health, pet owners are more likely to invest in high-quality, specialized products. This trend is particularly strong in cases where pets have sensitive skin or specific grooming needs, leading to a greater demand for tailored grooming solutions that improve pet comfort and hygiene., said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"New Zealand Pet Grooming Products Market By Pet Type (Dog, Cat, Horse, Others), By Product Type (Shampoo & Conditioner, Comb & Brushes, Shear & Trimming Tools), By End User (Pet Owner, Pet Care Facilities, Grooming Salons), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of New Zealand Pet Grooming Products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the New Zealand Pet Grooming Products market.


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