Indonesia Air Purifiers Market Grow with a CAGR of 18.53% through 2030F

The Indonesia Air Purifiers Market is driven by factors such as rising air pollution, increasing health awareness, urbanization, technological advancements, and growing demand from residential and commercial sectors.

According to TechSci Research report, “Indonesia Air Purifiers Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Indonesia Air Purifiers Market stood at USD 147.99 Million in 2024 and is anticipated to grow USD 410.48 Million by 2030 with a CAGR 18.53% during forecast period owing to the rising disposable income. The Indonesia air purifiers market is experiencing significant growth, driven by rising concerns over air pollution, increasing health awareness, and rapid urbanization. With major cities like Jakarta, Surabaya, and Bandung facing severe air quality issues due to industrial emissions, vehicular pollution, and seasonal haze, the demand for air purifiers has surged. The growing prevalence of respiratory diseases, such as asthma and chronic obstructive pulmonary disease (COPD), has further prompted consumers to invest in air purification solutions. Additionally, the COVID-19 pandemic heightened awareness of indoor air quality, leading to an increase in demand for air purifiers equipped with HEPA filters, activated carbon filters, and UV sterilization technologies. Government initiatives to curb air pollution, coupled with rising disposable incomes and changing lifestyles, are expected to further accelerate market growth in the coming years.

Several factors are fueling the expansion of the Indonesia air purifiers market. One of the primary drivers is the deteriorating air quality in urban areas, which has led consumers to seek effective air purification solutions for both residential and commercial spaces. Another major driver is growing consumer awareness regarding the adverse health effects of indoor air pollution, prompting more households and businesses to invest in air purification technologies. Additionally, technological advancements, such as IoT-enabled and AI-powered air purifiers, are gaining popularity, offering smart features like real-time air quality monitoring and remote control via smartphone apps.

The Indonesia air purifiers market is evolving with several emerging trends shaping its future. One notable trend is the rising demand for smart and energy-efficient air purifiers, driven by increasing environmental consciousness and rising electricity costs. Consumers are opting for air purifiers with low power consumption, eco-friendly materials, and washable filters to reduce operational costs and environmental impact. Another key trend is the rapid growth of online sales, with platforms like Tokopedia, Shopee, Lazada, and Bukalapak becoming major distribution channels for air purifiers. The ease of online shopping, combined with competitive pricing and installment payment options, has significantly boosted online sales.

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The Indonesia Air Purifiers Market is segmented into filter type, end use, CADR, distribution channel, and region.

Based on the filter type, Pre-Filter + HEPA + AC segment is the fastest-growing in Indonesia’s air purifiers market due to its comprehensive filtration system that effectively removes dust, allergens, bacteria, and harmful gases. Rising air pollution levels, especially in urban areas like Jakarta and Surabaya, have increased demand for advanced filtration solutions. HEPA filters capture fine particulate matter (PM2.5), while activated carbon absorbs odors and VOCs, making these purifiers ideal for households and commercial spaces. Consumers prefer this multi-stage purification technology for better indoor air quality, driving strong market growth across both offline and online sales channels in Indonesia.

Based on the region, Central region is the fastest-growing segment in Indonesia’s air purifiers market, driven by increasing urbanization, rising industrial activities, and growing awareness of indoor air quality. Cities like Semarang and Yogyakarta are experiencing worsening air pollution, prompting demand for air purification solutions in residential and commercial spaces. Additionally, improving economic conditions and infrastructure development are making air purifiers more accessible to middle-income households. Compared to the Eastern region, Central Indonesia has a larger population base, stronger retail networks, and higher purchasing power, accelerating market growth. Government initiatives promoting air quality improvements further support the expansion of this segment.

Major companies operating in the Indonesia Air Purifiers Market are:

• PT. Sharp Electronics Indonesia
• PT Panasonic Gobel Indonesia
• PT. Coway International Indonesia
• PT. Higienis Indonesia (Blueair)
• PT Daikin Airconditioning Indonesia
• PT. LG Electronics Indonesia
• PT Samsung Electronics Indonesia
• PT Gree Electric Appliances Indonesia
• PT. Arçelik Hitachi Home Appliances Sales Indonesia
• Pt Berca Carrier Indonesia

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“The Indonesia air purifiers market is driven by rising air pollution, increasing health awareness, urbanization, technological advancements, and growing adoption in residential and commercial sectors. Consumers seek HEPA and activated carbon filters to combat PM2.5 and VOCs. A key trend is the increasing demand for smart, IoT-enabled air purifiers, allowing real-time air quality monitoring. The shift toward energy-efficient models and the rapid growth of online sales channels further shape the market. Additionally, expanding use in commercial spaces like offices, hotels, and hospitals is boosting demand, as businesses prioritize clean indoor air for employees and customers., said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Indonesia Air Purifiers Market By Filter Type (HEPA, Pre + HEPA, Pre + HEPA + AC, Others), By End Use (Residential, Commercial/Industrial), By CADR (Below 201 m3/hr, 201-300 m3/hr, 301-400 m3/hr, Above 400 m3/hr), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Exclusive Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Indonesia Air Purifiers Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Indonesia Air Purifiers Market.

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