Scented Candle Market to be Dominated by North America During the Forecast Period

The increasing number of restaurants & hotels, the growing trend of home decoration, and increasing internet penetration are driving the global scented candles market.

According to TechSci Research report, “Home Furnishing Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global scented candle market is expected to grow during the forecast period. An increase in the usage of candles for home decorating is anticipated to be one of the key drivers driving revenue growth of the global scented candle market during the forecast period. A candle made with synthetic or natural scenting material is called a scented candle.

Scented candles are made to get rid of odors that are present in the area. Typically, plant extracts, essential oils, or aromatic synthetic materials are used to blend the aroma in scented candles. When burned, a candle produced with aromatic oils infused into the wax gives off a delicious aroma. A scented candle is an excellent addition to any house room, especially when guests have left the restroom or room. A fragrant flame can create a strong and prosperous mood. Scent candles don't produce smoke in the air as incense does.

There are various driving forces behind the growth of the global scented candles market, including increasing demand from retail and online channels and increasing demand for new fragrances. Owing to their rising popularity, retailers are stocking up on scented candles, and sales of these products are rising on online marketplaces. This is mainly because consumers prefer to buy these things online because it is convenient. Additionally, during holidays such as Christmas and Valentine's Day, businesses provide discounts and bargains on scented candles to entice customers to purchase these goods.

Many businesses in the scented candle industry strive to make their products cutting-edge. For instance, companies are concentrating on releasing specific scented candles intended for home furnishings that contribute to the aesthetic appeal of homes. Fruit-shaped candles for the dining and living room are in noticeably greater demand in the market. These product innovation initiatives should benefit the growth of the global scented candle market in the subsequent years.

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The global scented candle market is segmented based on product type, category, distribution channel, region, and competitive landscape.

 

Based on product type, the global scented market is segmented into container-based and pillar-based. Among these, container-based scented candles hold the leading share in the market during the forecast period. Customers profit most from having access to such a wide variety of scent alternatives and from being able to customize the smell to their tastes. These scented candles are fantastic for parties since they can create the appropriate ambiance and mood. Millennials favor calming scents to keep a positive attitude and create a relaxed environment.

The global scented candle market is segmented into mass and premium based on category. Among these, the premium segment holds the leading share in the market during the forecast period due to the increasing demand for premium quality scented candles worldwide.

Based on distribution channels, the global scented candle market is segmented into supermarkets/hypermarkets, specialty stores, exclusive stores, online, and others. Among these, the online segment is expected to be the fastest-growing segment in the market during the forecast period as since the outbreak of COVID-19, e-commerce preference has grown substantially, fueling this sector's sales.

On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these, the North America region is expected to hold the leading share in the market during the forecast period due to increasing the demand of home décor products and rising the availability of scented candles in the region. . Although the demand for home decoration and home textile products, such as scented candles, was affected in the early stages of the pandemic, it increased as customers prioritized their own health and wellness and delighted in little additions.

Key market players operating in the scented candles market include:

• Estee Lauder Inc.
• MVP Group International, Inc.
• Bath & Body Works, Inc.
• Newell Brands, Inc.
• Diptyque Distribution LLC
• NEST Fragrances, LLC
• Desirepath Mississippi, LLC
• Candle Delirium, Inc.
• Seventh Avenue Apothecary
• Trapp Fragrances, etc.

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“Players in the scented candle market constantly work to promote product innovation and improve their offers to increase sales. A tiny new design called micro candles is being introduced. These candles deliver the same genuine scents as bigger ones. They are promoted as the best gift options in combo packs, hampers, and centerpieces. Additionally, the marketing for these candles claims that they are "excellent things provided in small packages" and are ideal as gifts. They also cast a soft glow on shelves, mantels, walks, and bedside tables. All these factors fuel the scented candle market globally.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Scented Candles Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Container-Based, Pillar-Based), By Category (Mass Vs. Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Exclusive Stores, Online, and Others (Departmental Stores), By Region, By Company, has evaluated the future growth potential of scented candle market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the global scented candles market.

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