Organic Bath & Shower Products to Expand the Market Growth During the Forecast Period
Increasing
health & hygiene consciousness among consumers and growing organic product
offerings by brands are the leading factors driving the global bath &
shower products market during the projected period.
According to TechSci
Research report, “Bath & Shower Products Market – Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”
The rising demand for organic bath and
shower products is fueling the overall sales of this market. As the Generation
Z population and millennials are shifting their focus towards sustainable,
healthy plant-based alternatives, companies are expanding and enhancing their
product portfolios to give consumers a wide variety of options. Bath &
shower products have become increasingly popular due to the rapid demand for
plant-based protein sources. Particularly among millennials, who comprise a
sizeable proportion of the consumer population.
Also, since consumers are becoming more conscious
about the sustainability of products, the market players have been focusing on
sustainable packaging and taking initiatives to offer products that minimize
waste. For instance, in 2021, Kiehl launched refillable pouches which saved an average of 80% plastic than a
typical Kiehl's single-use product With
an ongoing effort to reduce waste and the overall environmental effects, the
pouches can be used on their own or to fill empty plastic bottles already owned
by consumers.
Moreover, market players continuously
launch new products and enhance their product portfolios to attract consumers.
For instance, in 2022, McDonald's launched a body wash with cucumber-scented
shower foam. Similarly, in 2022, Dollar General launched its new body care
lines, which include body lotion, body wash, etc. Also, in 2022, WHP Global
signed an agreement with A. P. Deauville, to launch a series of bath and body
products for the brand Anne Klein. In 2021, Olay launched three premium body
care collections, including Olay Cleansing & Renewing Body Care Duo with
Retinol; Olay Premium Exfoliating Body Wash Collection, and the Olay
Dermatologist Designed Collection.
The online channel is experiencing the
fastest growth rate since it offers many products on a single platform with
descriptions, details, brands, specifications, etc., giving customers an
alternative to the traditional store. Also, online channels are easy and
convenient to use and offer various payment methods. Brands such as Blue
Diamond, Califia Farms, etc., deliver their products on e-commerce platforms
like Walmart.
Browse over XX market data Figures
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The bath & shower products market is
segmented by type, form, end user, distribution channel, and region. The
distribution channel segment is divided into supermarkets/hypermarkets,
convenience stores, specialty stores, online, and others. The expansion of the
market is expected to be accelerated by various factors, including growing
adoption of smartphones and online platforms. Moreover, product comparison,
comprehensive product descriptions, product labels, and easy payment options
increase customer comfort with online purchases, further fuel market growth.
Key market players in the bath &
shower products market include:
·
Unilever
PLC
·
Colgate-Palmolive
Company
·
Johnson
& Johnson Services, Inc.
·
Estee
Lauder Companies Inc.
·
Avon
Products, Inc.
·
Beiersdorf
AG
·
Plum
Island Soap Company LLC
·
Bath
& Body Works, Inc.
·
Reckitt
Benckiser Group PLC
·
The
Procter & Gamble Company
Additionally, the rising awareness
regarding the presence and need for baby care products, such as baby shower
gel, etc., has been observed. As a result, it is creating profitable chances
for the top manufacturers to launch and expand their line of such items in the
bath & shower care categories to meet the rising demand across the nation.
The industry is overgrowing due to its popularity and the concerns for babies
health and hygiene. The same factor is also motivating the makers to emphasize
creating products with safer components that wouldn't adversely affect the skin
of the newborn.
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" Product innovation is a significant trend that is expected
to have an impact on bath & shower product growth over the forecasted
period. Moreover, bath and shower companies are offering products with skincare
ingredients to cater to the growing demand from consumers with skin issues such
as acne, tanning, pigmentation, etc. Also, improved marketing strategies and
awareness campaigns in marketplace are expected to boost the market growth in
the forecast period further.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
Bath
& Shower Products Market, By Type (Soy Milk, Coconut Milk, Almond Milk, Rice
Milk, Others (Oat Milk, etc.), By Flavored Vs Non-Flavored, By Packaging
(Cartons, Pouches, Bottles), By Distribution Channel
(Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and
Grocery Stores), By Region (North America, Europe, Asia-Pacific, Middle East
& Africa, South America), Competition, Forecast & Opportunities, 2018-2028F”, has
evaluated the future growth potential of bath & shower products and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in bath & shower
products globally.
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