UAE Fragrance Market to Be Dominated by Perfumes Till 2027
The growing consumer
preferences towards the aromatherapy are anticipated to fuel the growth of UAE fragrance
market in the forecast period, 2023-2027.
According to TechSci Research report, “UAE Fragrance Market By Region, Competition
Forecast & Opportunities, 2027”, the UAE fragrance market is expected
to witness steady growth in 2023-2027. The shifting preference
towards the hygiene products and the expanding awareness of fitness are major
impelling factors for growth in the sales of fragrances. In addition to this,
the increasing number of gym-goers to build immunity to fight against the
pandemic has escalated the usage of deodorants and perfumes to control body
odour. Enhancements in standard of living and rise in spending capacity are
further propelling the fragrance market across UAE. Perfumes are now considered
for regular use products owing to the growing preference for cosmetics and
personal care. Numerous manufacturers are focusing on product innovations such
as products with natural ingredients that do not contain chemical synthetic
fragrance material are expected to drive the market towards growth. Various
market leaders are heavily investing in R&D and advertising to positively
influence the consumer buying behaviour. Organizations are spending more on
developing their digital footprint (uploading videos & photos regularly and
interacting with clients online), hosting social media campaigns, and celebrity
endorsements. Several retailers are providing the facility to get customized
fragrances and perfumes and creative packaging to lure in more customers. The
changing inclination among consumers towards online distributors and e-commerce
sites to purchase fragrance products, and, as such, online sales are
anticipated to witness growth of the market in the coming years.
However, the high cost of customized
aroma products, along with the side effects of the novel products on sensitive
parts of the body are expected to impede the growth of fragrance market in UAE.
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data Figures spread through 70 Pages and an in-depth TOC on "UAE Fragrance Market"
The UAE fragrance market is segmented
into product type, consumer group,
price, distribution channel, regional distribution, and competitive landscape.
Based on product type,
the market is bifurcated into deodorants and perfumes. Perfumes segment is
expected to account the largest share in the market in forecast years,
2023-2027. Perfumes plays a
significant role in both men's and women's grooming rituals in UAE, as well as
considered as a sign of cleanliness and excellent taste. At present times, the
U.A.E. has seen a tremendous growth in the number of international perfume
companies establishing their operations in the country. By combining
traditional oriental elements in their scents and adding contemporary
fragrances, manufacturers are progressively offering their products to the
local populace. Also, perfumes express the personality, style, and uniqueness
of the users. People in the U.A.E. are migrating from traditional to Western
fragrances as their tastes change which is projected to augment the market
growth in the upcoming years.
Based on consumer group, the market is
divided into male, female, and unisex. Female segment is expected to account
the largest share in the market in forecast years, 2023-2027. Women populations
are inclined towards sustainable fragrances for their personal grooming
purposes.
Based on price, the market is bifurcated
into luxury and mass. Luxury segment is expected to account the largest share
in the market in forecast years, 2023-2027. UAE is an economically strong
market, which provides an opportunity to multinational brands to often launch
their premium products earlier in this country than many others. Also, around
60% of the population of the U.A.E. falls in the age group of 14–40. This
population has a significantly higher purchasing power than that of other age
groups. Additionally, most of the working population lies under the age group
of 18–40 who works as the most powerful catalyst for the escalating demand for
luxury fragrance products.
Based on distribution
channel, the market is segmented into hypermarkets/ supermarkets, departmental
stores, convenience stores, online, and others. Online segment is expected to account the largest share in
the market in forecast years, 2023-2027. The changing inclination among
customers towards online shopping and the introduction of numerous digital
platforms including amazon, flipkart, etc., is attracting to customers to buy
the required products through online media.
Leading market players operating in the
UAE fragrance market are:
- Estee Lauder Middle East
- Coty Middle East FZCO
- Guccio Gucci S.p.A.
- Rasasi Perfumes Industry LLC
- Yas Perfumes
- Jo Malone London UAE
- Al Haramain Perfumes
- The Fragrance Kitchen
- Calvin Klein
- Swiss Arabian Perfumes Group
- L'Occitane Emirates L.L.C
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“The willingness of women and
men for using a perfume and enhancing their personality represents one of the
crucial factors which is fostering the UAE perfume market. Moreover, Beauty
world, an international trade fair for cosmetics and perfumery which takes
place every year in the UAE, is further presenting tremendous opportunities for
the growth of the market. In recent years, the UAE has witnessed a strong
growth in the number of international perfume houses setting up their bases in
the country. The growing promotions and discounts offered by numerous
e-commerce companies such as myntra, flipkart, amazon, etc., augments the
customers to buy the products from digital platforms at affordable prices.
Along with this, the elevating penetration of ecommerce and social media,
inflating disposable income levels, and expanding awareness regarding the
personal grooming are projected to cater to the growth of the fragrance market till
2027” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm”.
“UAE Fragrance Market by
Product Type (Deodorants Vs. Perfumes), By Consumer Group (Male, Female,
Unisex), By Price (Luxury & Mass), By Distribution Channel (Hypermarkets/
Supermarkets, Departmental Stores, Convenience Stores, Online, and Others), By
Region, Competition Forecast & Opportunities, 2027 has analyzed the future growth potential
of UAE fragrance market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and assist decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with significant drivers, challenges, and opportunities
in UAE fragrance market.
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