United States Arts and Crafts Toys Market to Grow at 7.38% CAGR through 2027
United
States Arts and Crafts Toys market is driven by various factors such as
educational emphasis on creativity, the rise of the DIY culture and Maker
Movement, and the growth of e-commerce and online retail.
According
to TechSci Research report, “United States Arts and Crafts Toys Market – By
Region, Competition, Forecast and Opportunities, 2018-2028F”, the United States Arts and Crafts Toys Market stood at USD
1.29 billion in 2022 and is anticipated to grow with a CAGR of 7.5% in the
forecast period, 2024-2028. The arts and crafts
toys market in the United States is a dynamic and multifaceted industry that
caters to a wide range of consumers, from young children to adults. This market
has experienced significant growth in recent years, driven by factors such as a
growing interest in creative expression, a desire for hands-on activities, and
the increasing awareness of the importance of artistic and craft-based
education.
The arts and crafts toys market in the
United States has a rich historical background that has evolved over the
centuries. The market's roots can be traced back to the early days of American
colonization when settlers engaged in traditional crafts, such as woodworking,
weaving, and pottery. These early forms of crafts laid the foundation for the
development of handmade toys that reflected the practical and creative skills
of the time.
The 19th century witnessed a significant
shift in the market as mass production techniques and the Industrial Revolution
took hold. This era marked the advent of factory-made toys, which, while more
affordable, lacked the personal touch and craftsmanship of handmade items.
Despite the rise of mass production, a niche market for artisanal, handcrafted
toys persisted, appealing to those who valued unique and artistic pieces.
The late 20th and early 21st centuries
witnessed a resurgence of interest in arts and crafts, driven by a desire to
embrace creativity and individuality. The do-it-yourself (DIY) movement gained
momentum, leading to the popularization of crafting as a hobby. This shift
rekindled interest in arts and crafts toys, marking a new era in the market's
development.
The market has embraced technology, with
the incorporation of digital components into arts and crafts toys. This fusion
of traditional craftsmanship and modern innovation has led to products that
seamlessly blend hands-on creativity with digital interaction. Increasing
environmental awareness has fueled the demand for sustainable and eco-friendly
arts and crafts toys. Consumers are looking for products made from renewable
resources, recycled materials, and non-toxic components.
Arts and crafts toys are increasingly
designed to be educational, aligning with the STEAM (Science, Technology,
Engineering, Arts, and Mathematics) curriculum. These toys promote learning
through creative expression, problem-solving, and critical thinking. Consumers
seek arts and crafts toys that allow for personalization and customization.
Many manufacturers offer DIY kits that enable individuals to create unique,
one-of-a-kind items. Arts and crafts toys are not limited to children; they
have a broad appeal across generations. Adults are engaging in crafting as a
form of stress relief, creative expression, and as a social activity.
Children are a primary consumer group
for arts and crafts toys. These toys offer a creative and educational outlet,
allowing kids to explore their artistic inclinations and develop fine motor
skills. Parents, guardians, and educators often purchase these products for
children. Adults represent a significant segment of the market, as they engage
in crafting as a hobby or creative outlet. DIY craft kits, adult coloring
books, and specialized crafting tools cater to this demographic. Educational
institutions and educators purchase arts and crafts toys for classroom
activities and lessons. These products are often used to enhance the learning
experience and promote creativity among students.
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Individuals with a passion for arts and
crafts form a dedicated consumer segment. They are drawn to high-quality,
specialized, and artisanal products that cater to their creative pursuits. Arts
and crafts toys are popular gifts for various occasions. Gift shoppers seek
unique and thoughtful items that can be customized for special occasions like
birthdays, holidays, and celebrations. The DIY movement has created a thriving
community of makers and crafters who actively seek out arts and crafts toys for
personal projects, home décor, and self-expression.
There is a growing awareness of the
positive impact of arts and crafts on cognitive development, emotional
well-being, and stress relief. As a result, parents, educators, and individuals
are more inclined to invest in arts and crafts toys. Social media platforms and
online crafting communities have created a space for sharing creative projects
and ideas. This has fostered a sense of community and inspired more people to
engage in arts and crafts.
The market's ability to cater to niche
and specialized interests, from woodworking to paper quilling, allows for
continual growth as new and unique product offerings emerge. As educational
institutions focus on the integration of the arts into STEM (Science,
Technology, Engineering, and Mathematics) subjects, the demand for educational
arts and crafts toys continues to rise.
The increasing emphasis on sustainable
and eco-friendly products aligns with the market’s expansion, as consumers
prioritize environmentally responsible choices. The incorporation of technology
into arts and crafts toys, such as 3D printing pens and digital art tools,
attracts tech-savvy consumers.
Despite its growth, the United States
Arts and Crafts Toys Market faces certain challenges. These include increased
competition, economic fluctuations, and the ever-evolving nature of consumer
preferences. However, the market is poised for continued expansion due to its
adaptability, appeal to a broad demographic, and its capacity to incorporate
new trends and innovations.
As the market evolves, it will likely
see greater integration with technology, further emphasizing educational and
STEAM-focused products. Sustainable and eco-friendly considerations will
continue to drive product development, and customization options may become
more prevalent.
The United States arts and crafts toys market
is segmented into type, sales channel, and region.
Based
on type, the market is segmented into design kits-reusable, painting &
drawing kits, boards, clay & dough and others (building & construction
toys, molding & sculpture toys, etc.). Among these, design kits-reusable has
a significant share in the United States arts and crafts toys market. Reusable
design kits offer endless creative possibilities. Children and adults can
explore their artistic talents, experiment with different designs, and
customize their creations. This versatility keeps users engaged and encourages
them to keep returning to the kits, making them a long-lasting and enjoyable
investment.
Based
on region, the market is segmented into South, West, Mid-West, North-East. Among
these, South has a significant share in the United States arts and crafts toys market.
The South has a long history of craftsmanship, which includes skills like
woodworking, pottery, quilting, and folk art. These traditions have been passed
down through generations, fostering a community of skilled artisans who
contribute their expertise to the design and creation of arts and crafts toys.
This legacy ensures a constant supply of handcrafted and authentic products
that appeal to consumers looking for unique and artisanal items.
Key
market players in the United States Arts and Crafts Toys market include:
- Crayola
LLC
- Hasbro,
Inc.
- Spin
Master Inc.
- Mattel,
Inc.
- U.S.
Toy Co., Inc.
- Tomy
International, Inc.
- Channel
Craft
- Vtech
Holdings Limited
- Fat
Brain Toys, LLC
- Faber-Castell
USA, Inc.
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“United
States Arts and Crafts Toys Market is a diverse and evolving industry with deep
historical roots and a bright future. It caters to a wide range of consumers
and provides creative and educational opportunities for all age groups. As
consumer preferences shift and new innovations emerge, the market will continue
to adapt and thrive, offering an ever-expanding array of artistic and
craft-based toys to captivate and inspire generations to come.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based Global
management consulting firm.
“United States Arts and Crafts Toys Market
Segmented By Type (Design Kits-Reusable, Painting & Drawing Kits, Boards,
Clay & Dough and Others (Building & Construction Toys, Molding &
Sculpture Toys, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Toy Shops,
Online, and Others (Stationery Stores, Gift Shops, Kiosks, etc.)), By Region,
Competition, Forecast and Opportunities, 2018-2028F”, has evaluated the future growth potential
of United States arts and crafts toys market and provides statistics and
information on market structure, size, share, and future growth. The report
intends to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the United States arts and crafts toys market.
Contact
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