Organic Shampoo Market Grow with a CAGR of 5.59% through 2029
The global organic shampoo market is
driven by rising demand for chemical-free, eco-friendly hair care products,
increasing consumer awareness about sustainability, and growing adoption of
natural ingredients for hair nourishment
According to TechSci
Research report, “Organic Shampoo Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029F”, the global Organic
Shampoo market stood at USD 2.44
billion in 2023 and is expected to grow USD 3.37
billion by 2029 with a CAGR of 5.59% during the forecast period. The global organic shampoo market has
witnessed significant growth in recent years, driven by increasing consumer
awareness of the harmful effects of synthetic chemicals, rising demand for
natural and eco-friendly products, and shifting preferences toward clean
beauty. Organic shampoos, made from naturally sourced ingredients such as plant
extracts, essential oils, and herbal components, have gained considerable
popularity due to their perceived benefits for hair health and the environment.
The market is expected to continue its upward trajectory as consumers
prioritize sustainability, transparency, and product safety, along with a
growing awareness of personal care’s impact on overall well-being.
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Another
critical driver of the organic shampoo market is the growing trend of
sustainability and eco-consciousness. With rising concerns about environmental
issues, including plastic pollution and the carbon footprint of production
processes, consumers are more likely to choose brands that align with their
values of sustainability. Organic shampoo brands are responding to this demand
by adopting eco-friendly practices, such as using biodegradable, recyclable, or
refillable packaging and sourcing ingredients from sustainable, ethically
managed farms. Additionally, many organic shampoo brands emphasize cruelty-free
practices, ensuring that their products are not tested on animals. The
increasing availability of zero-waste and plastic-free options, such as shampoo
bars, further caters to environmentally conscious consumers, providing an
alternative to traditional bottled shampoos. These efforts to reduce
environmental impact resonate strongly with consumers, particularly millennials
and Gen Z, who are highly aware of sustainability issues and often choose
brands that reflect their environmental values.
However,
despite the rapid growth, the organic shampoo market faces several challenges.
One of the primary hurdles is the high production cost of organic products.
Organic ingredients are generally more expensive than their synthetic
counterparts, and the certification process for organic products adds further
costs to the production cycle. These higher production costs are often passed
on to consumers, which can make organic shampoos less accessible, particularly
in price-sensitive markets. Additionally, the lack of a standardized global
definition for “organic” and inconsistencies in certification requirements
across different regions can create confusion for both consumers and
manufacturers, hindering market expansion in certain areas.
The global Organic
Shampoo market is segmented into application, sales channel, and region.
Based on the sales
channel, the online segment is the fastest growing in the global organic
shampoo market, driven by the convenience of digital shopping and the expanding
reach of e-commerce platforms. Consumers increasingly prefer online channels
for their wide product selection, competitive pricing, and access to detailed
reviews and recommendations. Digital platforms allow organic shampoo brands to
reach a global audience, particularly in underserved regions, through brand
websites and marketplaces like Amazon. Social media marketing and influencer
endorsements amplify product visibility, while subscription models and
exclusive online discounts attract and retain customers. The growing adoption
of smartphones and secure payment systems further accelerates this segment’s
growth.
Based on the
region, North America is the fastest-growing segment in the global organic
shampoo market, driven by increasing consumer demand for natural and
sustainable beauty products. Rising awareness of the harmful effects of
synthetic chemicals in personal care products has led consumers to seek organic
alternatives. In addition, the region’s well-established retail infrastructure,
including supermarkets, specialty stores, and e-commerce platforms, facilitates
easy access to organic shampoos. The growing popularity of clean beauty trends,
alongside a strong focus on eco-friendly and cruelty-free products, further
boosts market growth. With a tech-savvy population, North America also benefits
from the rise of online shopping and digital marketing.
Major companies
operating in the global organic shampoo market are:
- John
Masters Organics Inc.
- Real
Purity, Inc.
- Amazon
Beauty Inc. (Rahua)
- Virgin
Scent, Inc. (artnaturals)
- Natulique
Ltd.
- The
Estée Lauder Companies Inc. (Aveda)
- Lakmé
Cosmetics S.L.U
- The
Hain Celestial Group, Inc. (Avalon Organics)
- The
Honest Company, Inc.
- Lush
Retail Ltd
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“One of the key
factors propelling the growth of the organic shampoo market is the rising
demand for natural ingredients and chemical-free products. Consumers are
becoming more educated about the ingredients in personal care products and are
increasingly avoiding shampoos that contain sulfates, parabens, and artificial
fragrances, which are commonly found in traditional shampoos. This shift
towards natural and organic alternatives is driven by concerns over hair and
scalp health, as well as the potential long-term adverse effects of synthetic
chemicals on the body. As a result, many consumers are opting for organic
shampoos made from gentle, plant-based ingredients that are free from harsh
chemicals, which not only nourish the hair but also contribute to overall scalp
health,” said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
Organic Shampoo Market –
Global Industry Size, Share, Trends, Opportunity and Forecast, By Application
(Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets,
Specialty Stores, Online, Others), By Region & Competition, 2019-2029F”,
has evaluated the future growth potential of global organic shampoo market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global organic shampoo market.
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