Saudi Arabia Automotive Ventilated Seats Market to be dominated by Passenger Car through 2027
The rise in demand for customized and intelligent seats and
high sales of passenger cars are expected to drive the demand for Saudi Arabia automotive
ventilated seats market in the forecast period, 2023-2027.
According
to TechSci Research report, “Saudi Arabia Automotive Ventilated
Seats Market By Region, Competition Forecast
& Opportunities, 2027”,
the Saudi Arabia automotive ventilated seats market is expected to witness
robust CAGR in the forecast period, 2023-2027. The market is majorly driven by
the functional benefits provided by ventilation seats for the passengers seated
in an automobile. The ventilated seats are common in luxury and premium segment
automobiles. Automobile manufacturers are improving the working of ventilated
seats by developing intelligent air conditioning technology that can be
combined with the front seat to enhance the driving experience for passengers
and drivers. The installation of ventilated seats in entry-level passenger cars
helps them maintain the optimum mileage without making the passenger
uncomfortable as it is highly energy efficient. Automobile manufacturers are also
working to eliminate the air conditioners installed in the vehicle and provide
the required change in temperature through ventilated seats. Also, they are
planning to use lightweight and composite materials to manufacture lighter
seats that can be used in electric and hybrid vehicles. The advent of new
lightweight materials and technologies can create significant growth
opportunities for the Saudi Arabia automotive ventilated seats market in the
forecast period.
However,
the high costs associated with manufacturing advanced seats may restrain the
Saudi Arabia automotive
ventilated seats market growth in the forecast
period.
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The
Saudi Arabia automotive ventilated seats market is segmented into vehicle type,
ventilation type, demand category, regional distribution, and competitive landscape.
Based
on vehicle type, the market is divided into passenger car and commercial
vehicle. The passenger car segment is expected to hold the largest market share
in the forecast period. Rapid urbanization, improved expenditure capacity, and
the shift in consumer preference for private vehicle owners are driving the
sales of passenger cars across the country. Also, the ban was lifted on women
driving, which led to an increase in women drivers, thereby accelerating the
passenger car demand. The high demand for passenger cars makes automobile
manufacturers install ventilated seats to provide increased comfort and
convenience while traveling.
Based
on ventilation type, the market is divided into active ventilation and passive
ventilation. Active ventilation comprises of heating/cooling system and brings
the temperature to a comfortable point for the passengers. In contrast, passive
ventilation provides natural ventilation and circulates the air within the
vehicle. This type of system brings the fresh air from outside and throws out
the stale air from the vehicle. The passive ventilation system is witnessing
high demand among the ventilated seat manufacturers.
Based
on the demand category, the market is bifurcated into OEM and replacement. The
OEM category is expected to account for a significant market share in the
forecast period. OEM pre-install ventilated seats in automobiles and used
high-quality materials during the manufacturing process. Due to their high
trust in brands, consumers prefer to buy the ventilated seats through proper
channels and from original equipment manufacturers.
Major
market players operating in Saudi Arabia automotive ventilated seats market
are:
·
Faurecia
SE
·
Magna
International
·
Grammar
AG
·
Gentherm
Inc
·
Lear
Corporation
·
NHK
Spring
·
NHK
Spring
·
Tachi-S
Engineering U.S.A., Inc.
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“Saudi Arabia has a highly developed
automotive aftermarket that fulfills customers' demands after buying the car.
As consumers are becoming aware of the benefits of ventilated seats, the demand
for the same is accelerating at a rapid pace. Saudi people prefer to travel by
using their private vehicle and therefore significantly invest in the
up-gradation, maintenance, and repairing of automobiles to obtain high
performance. Availability of the ventilated seats on the online sales channel
and automotive aftermarket at affordable rates is making the automobile owners
invest in purchasing the ventilated seats. The growing sales of automobiles,
high per capita income of consumers, and presence of multiple sales channels
and the automotive market are expected to propel the growth of Saudi Arabia
automotive ventilated seats market growth till 2027” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“Saudi Arabia Automotive
Ventilated Seats Market By Vehicle Type (Passenger Car, Commercial Vehicle), By
Ventilation Type (Active Ventilation, Passive Ventilation), By Demand Category
(OEM, Replacement), By Region, Competition Forecast & Opportunities, 2027”, has evaluated the future
growth potential of Saudi Arabia automotive ventilated seats market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Saudi Arabia automotive ventilated seats market.
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