India Branded Sugar Market to Grow with a CAGR of 9.1% through 2029
India Branded Sugar Market
is being propelled by a variety of factors such as the assurance of quality and
consistency that branded sugar offers, the convenience and packaging innovations
that make these products user-friendly.
According to TechSci Research report, “India Branded
Sugar Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the India Branded Sugar Market stood at USD 729.55 million
in 2023 and is anticipated to grow with a CAGR of 9.1% in the forecast period,
2025-2029. The India branded sugar market is a dynamic and ever evolving
segment of the country's vast and diverse food industry. Sugar, a ubiquitous
sweetening agent, is an integral part of Indian cuisine and is consumed in
various forms, from traditional sweets to everyday tea and coffee. The branded
sugar market in India reflects the complexities and nuances of the country's
culinary traditions, consumer preferences, economic factors, and the dynamics
of a rapidly growing population.
Sugar has a long and storied history in India. It is
believed to have been first cultivated in the Indian subcontinent more than two
millennia ago. In ancient India, sugar was known as "sharkara," and
it was used not only as a sweetener but also for its medicinal properties.
India was a pioneer in the cultivation and processing of sugarcane, and the
knowledge of sugar production eventually spread to other parts of the world.
Over the centuries, sugar became deeply ingrained in
Indian culture and cuisine. Traditional Indian sweets, or "mithai,"
often form an essential part of celebrations, rituals, and special occasions.
The sweetening of tea and coffee, which are daily staples for millions of
Indians, also relies on sugar.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on "India
Branded Sugar Market”
One of the most prominent drivers of the branded sugar
market in India is the cultural significance of sugar in the country. Indian
cuisine is renowned for its rich and diverse array of sweets, and sugar plays a
central role in these delicacies. Sweets like "jalebi," "gulab
jamun," "laddu," and "barfi" are prepared with sugar,
ghee (clarified butter), and various spices, creating a symphony of flavors
that are cherished and savored during festivals, weddings, and other
celebrations. Moreover, the act of offering sweets to guests and loved ones is
a common tradition in India. Sweets symbolize joy, hospitality, and the sharing
of happiness. This cultural reverence for sweets ensures a consistent demand
for sugar products, both branded and unbranded, across the country.
The branded sugar market in India is characterized by
a multitude of factors that contribute to its unique landscape:
Quality Assurance: Branded sugar products provide a
level of quality assurance that unbranded or loose sugar may not. Consumers
often prefer branded sugar for its purity, consistency in granule size, and
overall quality.
Packaging and Convenience: Branded sugar is typically
available in convenient, easy-to-use packaging. From small sachets for tea
stalls to larger packs for household use, the variety of packaging options
caters to the diverse needs of consumers.
Urbanization and Modern Retail: The growth of urban
areas has led to a surge in modern retail outlets, supermarkets, and
convenience stores. Branded sugar products are prominently displayed and
readily available in these retail settings, making them accessible to a broader
urban consumer base.
Consumer Preferences: The branded sugar market has
adapted to changing consumer preferences. For example, there is a growing
demand for unrefined or minimally processed sugar products as health-conscious
consumers seek alternatives to traditional refined sugar.
Health and Wellness Trends: Sugar substitutes,
including low-calorie and natural sweeteners, have gained popularity as
consumers become more health-conscious. Brands that offer such alternatives
have found a niche in the market.
Manufacturing Hubs: Sugar manufacturing and refining
facilities are scattered across India, with prominent clusters in states like
Maharashtra, Uttar Pradesh, and Gujarat. These manufacturing hubs ensure a
steady supply of branded sugar products.
Global Players: International sugar brands have
entered the Indian market, introducing global quality standards and varieties
of sugar products, contributing to the diversification of the market.
The branded sugar market is highly competitive, with
several domestic and international players vying for a share. Price sensitivity
among consumers can make it challenging for premium brands to capture a
significant market share. The rise in health-consciousness has led to concerns
about the excessive consumption of sugar. Consumers are seeking healthier sugar
alternatives, and brands that cater to these demands are poised for growth.
Brands are continually innovating in terms of
packaging to attract consumers. Attractive packaging, resealable options, and
eco-friendly materials are some trends in this regard. India's vast size and
cultural diversity mean that regional variations in sugar consumption exist.
Brands need to cater to these variations while maintaining consistency in
quality and packaging.
The India branded sugar market is expected to continue
evolving, adapting to changing consumer preferences and demands. As
urbanization progresses, modern retail expands, and health-consciousness grows,
the market will continue to witness innovations in product offerings and
packaging. The cultural significance of sugar in India is unlikely to wane, and
the demand for traditional sweets and sweetened beverages will persist. Brands
that can balance tradition with innovation, offering a range of sugar products,
including health-conscious alternatives, will likely thrive in this dynamic
market.
India branded sugar market is segmented into type, distribution
channel, and region.
Based on type, the market is segmented into white
crystal sugar, brown sugar, sugar lite, sachets- white & brown sugar and
others (colored sugar, sugar cubes, etc.). Among these, white crystal sugar have a significant share of the India
branded sugar market. White crystal sugar is incredibly versatile and can be
used in a wide range of culinary applications. It dissolves easily, making it
an ideal choice for sweetening beverages like tea and coffee. It is also an
essential ingredient in baking, used to prepare a multitude of sweets,
desserts, and confections. From traditional Indian sweets like Gulab Jamun and
Jalebi to Western-style cakes and cookies, white crystal sugar is a foundational
ingredient in countless recipes.
Based on region, the market is segmented into north,
south, east, and west. Among these, the south has a significant share of
the India branded sugar market. The southern region of India boasts a rich
culinary tradition characterized by a wide variety of sweets and desserts.
Traditional southern sweets like Mysore Pak, Payasam, and Kesari are beloved
not only in the South but throughout the country. These delicacies heavily
depend on sugar as a primary ingredient. The cultural affinity for sweets is
deeply ingrained, driving consistent demand for branded sugar products.
Major companies operating in India Branded Sugar market
are:
- Shree Renuka Sugars Ltd
- Dhampur Sugar Mills Ltd
- Uttam Sugar Mills Limited (Uttam
Sugar)
- Triveni Engineering & Industries
Ltd.
- Simbhaoli Sugars Limited
- E.I.D. – Parry Limited
- Mawana Foods Pvt. Ltd.
- DCM Shriram Industries Ltd.
- Dhanraj Sugars Private Limited
- SNJ Group
Download
Free Sample Report
Customers can also request for 10%
free customization on this report.
“India branded
sugar market is a multifaceted and culturally significant segment of the
country's food industry. Branded sugar products cater to the diverse and
evolving preferences of consumers, making them an essential part of Indian
cuisine and culture. The market's growth and adaptation to changing dynamics
ensure that it will remain a significant and dynamic part of the country's food
industry in the years to come.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based management consulting firm.
“India Branded Sugar Market By Type (White Crystal
Sugar, Brown Sugar, Sugar Lite, Sachets- White & Brown Sugar and Others
(Colored Sugar, Sugar Cubes, etc.)), By Distribution Channel (General Trade,
Modern Trade, Online), By Region, By Competition Forecast & Opportunities,
2019-2029F, has evaluated the future growth potential of India branded sugar market
and provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision-makers make sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in India branded sugar market.
Contact
Mr. Ken Mathews
Techsci Research LLC
420 Lexington Avenue, Suite 300,
New York, United States- 10170
Tel: +1-332-258-6602
Email: [email protected]
Website: www.techsciresearch.com