Vietnam Oral Care Market to Grow with a CAGR of 7.20% through 2029
Changing Lifestyles and Dietary Habits and Product Innovation and
Technological Advancements are expected to drive the Vietnam Oral Care Market
growth in the forecast period, 2025-2029
According to TechSci Research report, “Vietnam Oral
Care Market – By Region, Competition Forecast & Opportunities, 2029F”, Vietnam
Oral Care Market stood at USD 181.01 million in 2023 and is anticipated to grow
with a CAGR of 7.20% through 2029.
Vietnam's burgeoning population, alongside rapid
urbanization, emerges as a pivotal force propelling the oral care market
forward. Urban locales, characterized by heightened income levels, educational
attainment, and access to healthcare facilities, witness amplified expenditure
on oral hygiene products. Moreover, urban lifestyles expose individuals to
factors impacting dental health, including processed food consumption, smoking,
and air pollution, consequently bolstering the demand for oral care solutions.
Shifts in lifestyle and dietary patterns further
underpin the demand surge for oral care products in Vietnam. As urbanization
advances and incomes escalate, a transition towards Westernized diets ensues,
marked by increased consumption of sugary and acidic foods and beverages. These
dietary adjustments precipitate oral health challenges such as tooth decay, gum
disease, and enamel erosion, necessitating effective oral care remedies to
address these issues.
Continuous product innovation and technological
strides characterize Vietnam's oral care market, fueling consumer interest and
demand. Manufacturers continually introduce novel oral care offerings boasting
enhanced features, formulations, and functionalities to cater to evolving
consumer preferences. Innovations such as advanced whitening toothpaste,
oscillating bristle technology in electric toothbrushes, and antibacterial
mouthwashes resonate with consumers seeking superior oral care solutions.
Rising disposable incomes among Vietnamese consumers
drive the demand for premium oral care products and services. With greater
discretionary income available for non-essential purchases, individuals and
households are inclined to invest in high-quality oral care products offering
additional benefits like advanced whitening, enamel protection, or sensitivity
relief. This premiumization trend expands the product spectrum and elevates the
overall market value, contributing to sustained market growth.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on "Vietnam Oral Care Market”
The Vietnam Oral Care Market is segmented into type, distribution
channel, end user, and company.
Based on distribution channel, Consumer Stores segment
dominated the Vietnam Oral Care Market. Consumer stores, encompassing
supermarkets, hypermarkets, and convenience stores, boast extensive coverage
across both urban and rural regions of Vietnam, serving as convenient hubs for
oral care product purchases owing to their proximity and accessibility. With an
extensive network of consumer stores, oral care brands effectively tap into a
wide demographic range, inclusive of remote areas.
These retail outlets offer a diverse array of oral
care products sourced from various brands, catering to diverse consumer
preferences and budgetary considerations. This breadth enables consumers to
conduct comparative assessments of products, brands, and pricing within a
single location, facilitating well-informed purchase decisions. The
availability of a wide product range stimulates consumer exploration and
experimentation, thereby fostering market expansion. Consumer stores frequently
orchestrate promotional endeavors, featuring discounts, special offers, and
promotional displays on oral care products. Initiatives such as
buy-one-get-one-free promotions or bundled discounts incentivize consumers to
make bulk purchases or sample new products. Simultaneously, in-store
advertisements bolster product visibility and drive sales, augmenting consumer
engagement and brand exposure.
Major companies operating in Vietnam Oral Care Market
are:
- Colgate Palmolive (Vietnam) Limited
- Unilever PLC
- Johnson & Johnson Services, Inc
- Amway Vietnam Company Limited
- P&G Vietnam
- GSK Pharma Viet Nam Company Limited
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“Vietnam oral care market presents a dynamic landscape
driven by factors such as increasing awareness of dental health, population
growth and urbanization, product innovation, and distribution channels like
consumer stores. As the population continues to grow and consumer preferences
evolve, there are abundant opportunities for oral care brands to innovate,
expand their reach, and meet the diverse needs of Vietnamese consumers. With
strategic investments in product development, marketing, and distribution, companies
can position themselves for sustained growth and success in this burgeoning
market”, said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
“Vietnam Oral Care Market, By Type (Toothpaste {Paste, Gels, Powders, Polishes}, Toothbrush {Manual, Electric, Battery Powered}, Mouthwashes/Rinses {Non-Medicated v/s Medicated}, Dental Accessories {Dental Flosses, Breath Fresheners, Dental Water Jets, Tongue Scrapers, Others}, Denture Products {Cleaner v/s Fixatives}, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By End User (Dental Hospitals & Clinics, Homecare), By Region, Competition Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of Vietnam
Oral Care Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Vietnam Oral Care Market.
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