Ready Chicken Products Market to be Dominated by Ready to Eat Products through 2027
Growing health consciousness among consumers and an
increase in demand for convenience products are expected to drive the growth of
the global ready chicken products market in the forecast period, 2023-2027.
According to TechSci Research report, “Ready
Chicken Products Market - Global Industry Size, Share, Trends, Opportunity
and Forecast, 2017-2027”, the global ready chicken products market is
anticipated to grow at a steady rate during the forecast period, 2023-2027. Consumption
of chicken is healthy and is considered to provide several health benefits to
an individual. Chicken is rich in protein, phosphorous, and niacin which are beneficial
for our body. Rise in awareness and availability of ready-to-eat and
ready-to-cook chicken products and accelerate market demand.
Ready chicken products are made by making them
undergo several steps to preserve their nutritional content and boost their
shelf life. Ready chicken products witnessed massive demand during the COVID-19
pandemic as most countries were under lockdown, and schools and offices were
closed, which led to less time left for cooking purposes.
Most of the people were working from home, and the
sales of ready chicken products from online sales channels accelerated during
this period. Market players are making efforts for customer retention and
adopting several marketing strategies to stay ahead.
However, negative health consequences of eating
ready chicken products may restrain the global ready chicken products market
growth in the next five years.
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The global ready chicken products market is
segmented by type, product type, distribution channel, regional distribution,
and company.
On the basis of type, the global ready chicken
products market is divided into ready to cook and ready to eat. Ready to eat
chicken products are expected to hold the largest market share in the forecast
period owing to their widespread availability in the market and the high
purchasing power of consumers.
The hectic work schedules of college students and
working individuals boost the demand for ready-to-eat chicken products. The
surge in demand for additive-free and minimally food products with a higher
shelf life as they need minimal time and effort in food preparation and require
easy and fewer steps to eat are contributing to increase the demand for global
ready chicken products market across the globe.
On the basis of product type, the global ready
chicken products market is divided into snacks, meals, and others. Meals are
expected to capture the largest market share in the forecast period. Consumers'
adoption of a busy lifestyle and the availability of several ready chicken
products are expected to drive the demand for ready-to-eat and ready-to-cook
meals in the forecast period.
On the basis of distribution channel, the global
ready chicken products market is divided into hypermarkets/supermarkets,
convenience stores, independent retailers, online, and others. Hypermarkets/supermarkets
dominate the market and are expected to maintain their dominance throughout the
forecast period.
Consumers prefer to shop through this market due to
the availability of many products under a single roof, and
hypermarkets/supermarkets offer lucrative discounts to attract customers. They
can quickly compare ready chicken products belonging to different brands and
make the right purchasing decisions based on their requirements and budget
constraints.
Some of the large hypermarket/supermarket chains
such as Walmart, Apar, Adi are expanding their stores which is expected to
positively impact the demand for ready chicken products around the globe.
On the basis of regional analysis, North America is
dominating the market and is anticipated to maintain its dominance throughout
the forecast period. The high disposable income of consumers, busy lifestyle,
and ongoing technological innovations drive the demand for ready chicken
products in the region. The high demand for ready-to-eat meals in the region as
the United States is considered as one of the largest consumers of ready-to-eat
products and meals.
Major market players of global ready chicken
products market are:
·
Dr.
August Oetker Nahrungsmittel KG
·
Tyson
Foods, Inc.
·
Perdue
Farms Inc.
·
Conagra
Brands, Inc. (Banquet)
·
Foster
Farms LLC
·
Butterball,
LLC
·
Pilgrim's
Pride Corporation
·
Bellisio
Foods, Inc.
·
Home
Market Foods, Inc.
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“The rise in tourism activities and the availability of ready
chicken products in different forms and packaging worldwide are expected to
pave the way for market growth in the forecast period. Manufacturers invest in
advanced technologies to offer healthier and more nutritious chicken products
to customers and stay ahead in the market. Also, the efforts to enhance the
taste of products and introduce a new range of ready chicken products are
expected to create opportunities for market growth. The young population are
the largest consumers of ready chicken products, and the high level of
convenience offered by these products are expected to propel the global ready
chicken products market growth till 2027” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“Ready
Chicken Products Market - Global Industry Size, Share, Trends, Opportunity and
Forecast, 2017-2027 Segmented By Type (Ready to Cook, Ready to
Eat), By Product Type (Snacks, Meals, Others), By Distribution Channel
(Hypermarkets/Supermarkets, Convenience Stores, Independent retailers, Online,
Others), and By Region”,
has evaluated the future growth potential of global ready chicken products market
and provides statistics & information on market size, structure, and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in global ready chicken products market.
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