Cut flower segment to dominate the Kenya Floriculture market throughout 2026
Growing interest in
gardening and adoption of quality living standards is expected to drive the demand
for Kenya floriculture market in the forecast period.
According
to TechSci Research report, “Kenya
Floriculture Market By Flower Type (Cut Flower, Loose Flower, Bedding &
Garden Plants, Potted Flowering Plants, Foliage Plants), By Distribution
Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By
Application (Aesthetic & Decorative Purposes, Flavours & Fragrances,
Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events,
Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast
& Opportunities, 2026”, the Kenya floriculture market is expected to witness
steady growth in the forecast period, 2022-2026. Floriculture is a part of
horticulture practice and focuses mainly on the cultivation of flowers and
ornamentals plants for both personal and commercial use. The rise in the
disposable income of the consumers is increasing their expenditure capacity to
buy flowers for different purposes. The growing demand for high-quality flowers
across the globe and the adoption of advanced technologies for floriculture practices
in Kenya is expected to surge the yield thereby accelerating the growth of the
floriculture market. The adoption of online sales channels by the market
players to increase the sales of the floriculture market is expected to pave
the way for the floriculture market growth. Market players are providing the
facility of quick home delivery along with offering lucrative discounts to
attract more customers to purchase from their websites.
They are also creating
a personalized experience by adding cards or different gift items along with
flowers to celebrate different occasions like birthdays, anniversaries, special
days, among others. The growing awareness about the benefits of practicing yoga
and the use of flowers for making ointments or essential oils is boosting the
demand of the floriculture market. Flowers can be used as a raw material in the
personal care & cosmetics market and also in the pharmaceutical industry
thereby increasing the demand for flowers for different purposes. Various fresh
flower scents are used for the treatment of disturbed sleep patterns, insomnia,
and others as some flowers consist of medicinal properties and are in high
demand in different parts of the globe.
The outbreak of the COVID-19 pandemic affected the
Kenya floriculture market adversely. The demand for the flowers decreased
dramatically owing to the cancellation of the weddings and other social events
to follow the COVID-19 protocols and follow social distancing. The disruption
in the supply chain was observed which led to putting a negative impact on the
floriculture market demand. Flights got canceled that resulted in low exports
of flowers in other countries thereby leading to huge losses suffered by the
farmers. The market is expected to pick up the pace after the relaxations are
given by the leading authorities for import and export activities.
Browse XX market data Tables and XX Figures spread through 70 Pages and an in-depth TOC on "Kenya Floriculture Market”
Kenya
floriculture market is segmented into flower type, distribution channel,
application, end use, regional distribution, and company. Based on the flower
type, the market can be divided into cut flower, loose flower, bedding &
garden plants, potted flowering plants, and foliage plants. The cut flower
segment is dominating the market and is expected to maintain its dominance
throughout the forecast period, 2022-2026. The main cut flowers in Kenya
including roses, alstroemeria, hypericum, arabicum, carnations, and several
summer flowers are in high demand in the region. Increasing demand for cut
flowers for personal use and for gifting purposes on different occasions is
driving the demand for the cut flower segment.
Karen Roses Company, The Kariki Group,
Karuturi Kenya Limited, Oserian Development Company Limited, Carzan Flowers
Limited, Beauty Line Ltd, Sian Roses Group, Batian Flowers Ltd., AAA Growers
Limited, Desire Flora (K) Ltd, Africalla Kenya Limited, Benev Flora Ltd., among
others are some of the leading players operating in Kenya floriculture market. Floriculture
farmers are increasingly focusing on research and development process to fuel
higher growth in the market. To meet evolving customer demand with respect to
better efficiency and durability, several floriculture providers are coming up
with their technologically advanced offerings.
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“High-end
investments by the leading authorities to promote the floriculture farming
practice and the launch of favorable policies to attract foreign investments
are expected to create lucrative opportunities for the growth of the
floriculture market in the predicted period. Market players are implementing advanced
technologies to upgrade the existing infrastructure and invent high-quality
seeds and fertilizers to fuel the floriculture market growth. Improving
economic conditions in Kenya and the growing demand of the floriculture
industry both for commercial and personal purposes is expected to propel the
floriculture market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
“Kenya Floriculture Market By Flower Type (Cut Flower,
Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage
Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets,
Online, Others), By Application (Aesthetic & Decorative Purposes, Flavours
& Fragrances, Natural Colors, Medicines, Others), By End Use (Personal,
Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region,
Competition Forecast & Opportunities, 2026”, has evaluated the future growth potential of Kenya floriculture
market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Kenya floriculture market.
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