Europe Seltzer Market to Grow at Steady Rate through 2026
Increase in the rate of alcohol
consumption and the growing preference for low-alcohol beverages to drive Europe
Seltzer Market through 2026.
According to TechSci Research report, “Europe Seltzer
Market By ABV Content (Less Than and equal to 5%,
More Than 5%) By Distribution Channel (Convenience stores, online,
supermarkets/hypermarkets, others) By Packaging (Bottle, Can), Company Forecast
& Opportunities, 2026”, The Europe seltzer market to grow at a steady rate
in the forecast period. Hard seltzer is a form of beverage containing a mix of
sparkling water, alcohol and often consists of fruity flavors. It is often
fermented to form alcohol. Hard seltzer comes in a variety of flavors such as
tangerine, watermelon, and lemon. The launch of new products and fruit flavors
by the market players and the introduction of a new fermentation process to
synthesize the seltzer is expected to fuel the seltzer market growth. Market
players are adopting attractive marketing and social media campaigns to attract
consumers and increase sales. Key players are hiring celebrities and social
media influencers to expand the reach of their seltzer brands. The increase in
the expenditure capacity of the consumers and the growing youth population in
the region is expected to influence the growth of the seltzer market in the next
five years. Consumers are preferring flavored drinks with low alcohol content
and the seltzer provides low-alcohol content, gluten-free beverages that is the
major reason for the high demand for seltzer in the region.
The COVID-19 outbreak across the world which has
been declared as a pandemic by World Health Organization has affected several
countries adversely. Leading authorities in Europe imposed lockdown
restrictions and released a set of precautionary measures to contain the spread
of novel coronavirus. The manufacturing units were temporarily shut down which
stopped the operation at the critical assembly centers. Disruption in the
supply chain was observed due to the restrictions imposed on import, export
activity, and cross-border trade. Consumers started spending only on the
purchase of essential items due to the adverse effect on the economy. Also, the
restrictions on social gathering and the temporary closure of bars impacted the
growth of the seltzer market adversely.
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Europe seltzer market can be segmented into ABV content,
distribution channel, packaging, regional distribution, and company. Based on
the ABV content, the market can be divided into less than and equal to 5%, and
more than 5%. The less than and equal to 5% segment is expected to witness
growth in the forecast period, 2022-2026. The rise in health awareness among
the consumers and the change in preference towards the adoption of low alcohol-containing
beverages is expected to fuel the growth of this segment in the next five
years. Based on the distribution channel, the market can be divided into
convenience stores, online, supermarkets/hypermarkets, and others. The online
segment is expected to witness the fastest incremental growth in the next five
years owing to the lucrative discounts and offers given by the companies to
attract the consumers and the facility for quick dispatch and delivery offered
by the market players.
Anheuser-Busch InBev, Constellation Brands (Corona Seltzer),
Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer Inc., MillerCoors
(Henry's Hard Sparkling Water), Diageo (Smirnoff Seltzers), Molson Coors (Vizzy
Hard Seltzer), Boathouse Beverage Co., Future Proof Brands LLC, Lift Bridge
Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands International) and
others are the leading players operating in Europe Seltzer Market. Standing
electric scooter manufacturers are increasingly focusing on developing and manufacturing
high-tech products for standing scooters in Europe. To meet evolving customer
demand with respect to better efficiency and durability, several standing
electric scooter manufacturers are coming up with their technologically
advanced offerings.
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“Strong
economic growth and the adoption of western culture coupled with the growing
number of youth millennials consuming seltzer is expected to drive the demand
for the seltzer market in the next five years. The leading authorities are
encouraging tourism activity in Europe and introducing supportive government
policies boosting the tourism industry which in turn is expected to surge the
number of tourists in the country and thereby influence the sales of seltzer in
the region. An increase in the number of coffee stations and bars in the
country and the rapidly changing consumer preference and changes are expected
to drive the demand of the seltzer market till 2026” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“Europe Seltzer
Market By ABV Content (Less Than and equal to 5%, More Than 5%) By Distribution
Channel (Convenience stores, online, supermarkets/hypermarkets, others) By Packaging
(Bottle, Can), Company Forecast & Opportunities, 2026” has evaluated the
future growth potential of Europe seltzer market and provided statistics &
information on market size, shares, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the Europe seltzer market.
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