Australia Seltzer Market to Grow Due to Technological Advancement until 2026
Demand for carbonated drinks
is driving the growth of Australia Seltzer Market, in the forecast period,
2022-2026.
According to TechSci report on, “Australia Seltzer Market By ABV Content (Less
Than and equal to 5%, More Than 5%) By Distribution Channel (Convenience
stores, online, supermarkets/hypermarkets, others) By Packaging (Bottle, Can)
By Region, By Top 3 States, Competition Forecast & Opportunities, 2026”, Australia
seltzer market
has shown promising growth in historical years until 2019 and is expected to
continue its growth in upcoming forecast years 2021 to 2026. Australia seltzer market
owes its growth to the factors like evolving consumer beverage preferences
along with their shopping behavior specifically online shopping. Due to the
COVID-19 virus spread, the stores and supermarkets, hypermarkets were shut
down. Though manufacturing units were working on the partial efficiency,
necessary commodities were available for sales on the online portals, thus
supporting the market growth in the subsequent five years. Moreover, demand for
healthier drinks as compared with alcoholic drinks like wine and beer
influenced the market growth in the historical years and may be responsible for
the future growth too.
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The Australia seltzer market is segmented by
ABV content, distribution channel, packaging, competitional landscape, regional
distribution, and top 3 states analysis. Based on distribution channel, the
market is further segmented into convenience stores, online,
supermarkets/hypermarkets, and others. Supermarkets/ hypermarkets are
anticipated to hold the largest revenue shares in the next five years and
assert its dominance over the market segment on the account of availability of
the multiple brands and variety of products on the display and for the
consumers to choose from. Also, the consumers are easily able to compare the
price ranges of the products and then make decision for which one to choose.
Online sales are expected to register the fastest growing CAGR on the account
of consumer inclination toward online shopping. Moreover, consumer purchasing
the seltzer in abundance may use the opportunity of buying the grocery along
with the seltzer thereby enjoying the extended schemes and sale preferences
from the online portals. Also, in the recent wake of pandemic, online shopping
was preferred over physical visitation to the stores. Online shopping was even
promoted by the government to avoid the virus spread and infection, the fact is
expected to influence the consumer shopping behavior and thus support the
market growth in the upcoming five years.
Based on ABV content the market is further
bifurcated into less than and equal to 5%, more than 5%. Less than and equal to
5% ABV content is anticipated to hold the major revenue shares of the market
and assert its dominance over the market on the account of rising number of
health conscious population and their inclination toward seltzer over hard
drinks like wine, beer, etc. Moreover, occasional or casual drinkers prefer
hard seltzer and thus the low ABV content drinks and thus being able to support
the growth of market segment in the upcoming five years.
A partial list of market player in the
Australia seltzer market includes Anheuser-Busch InBev, Constellation Brands
(Corona Seltzer), Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer
Inc., MillerCoors (Henry's Hard Sparkling Water), Diageo (Smirnoff Seltzers),
Molson Coors (Vizzy Hard Seltzer), Boathouse Beverage Co., Future Proof Brands
LLC, Lift Bridge Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands
International), among others. These market players hold larger shares of the
market than the new market players. With the evolving technology, it is
appropriate to say that the effective research and development of the
technologically advanced products would support the market growth and benefit
the market players as well as the consumers. New market players may focus on
the research and development to provide products that satisfies the consumer
demand as well as benefits the market players in building their brand value.
Other competitive strategies include mergers & acquisitions and new product
developments.
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“Australia seltzer market is booming its CAGR rate owing to the
Australian brewers who are rapidly increasing the recent launches of variant
brands and wide product range. Flavored, alcoholic sparkling water, hard
seltzer is flooding the Australian beverage industry. Consumers with their
inclination toward modern lifestyle are surging the demand for the seltzer and
exponential growth is confirmed in the future five years. New market players
may enter the market with better and advanced versions of the seltzer water and
other mixed drinks. Brand establishment will require aggressive advertisement
and brand promotions since the market is already flooded with established
market players,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“Australia Seltzer Market
By ABV Content (Less Than and equal to 5%, More Than 5%) By Distribution
Channel (Convenience stores, online, supermarkets/hypermarkets, others) By
Packaging (Bottle, Can) By Region, By Top 3 States, Competition Forecast &
Opportunities, 2026” has
evaluated the future growth potential of Australia seltzer market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers, challenges,
and opportunities in Australia seltzer market.
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