India Online Alcohol Delivery Market to grow at a Significant Rate through FY2027
Entry of E-commerce giants
and adoption of westernization is expected to drive the demand for India online
alcohol delivery market for the forecast period.
According to TechSci Research report, “India
Online Alcohol Delivery Market By Alcohol Type (Wine, Liquor, Beer, Others)
By Delivery Place (Tier 1 Cities, Tier 2 Cities, Tier 3 Cities, Others) By
Platform (Mobile Application & Desktop Website) By Company, By Region,
Forecast & Opportunities, FY2027”, India
online alcohol delivery market is expected to witness steady growth for the
next five years. Online alcohol delivery market is at nascent stage in India
therefore holds huge potential for the growth of the entrepreneurs and
established market players. Alcohol service provider companies obtain personal
license to get permission for managing and selling of alcohol and specifies the
business premises as area or spot where packaging and dispatching of alcohol
can take place legally. Online alcohol delivery business along with license
companies need to develop a website or mobile application and a payment gateway
for online payments. Preference of consumers is increasing significantly and there
is high demand from consumers for online browsing and make online purchase for
almost all basic commodities from grocery to luxury items which is creating a
wide consumer reach for online channels. For a consumer an online delivery
alcohol website is a place where he/she can register on the website, and place
the order for preferred alcoholic beverage, pay thorough the online channels
and ultimately receive the order. Availability of premium memberships providing
by the alcohol service provider companies to increase the number of repeat
customers by offering lucrative services to premium members which include the
free delivery services, zero transaction fees, among others is expected to
foster the demand for alcohol delivery market in the forecast period.
Since the onset of pandemic COVID-19, lockdown was
imposed all over the country to fight the novel coronavirus. Complete shutdown
was observed, and people started practicing social distancing and started
following the precautionary guidelines. Imposition of strict regulations and
policies by leading authorities resulted in shutdown of online selling shops
which created a need for development of online sales. Disruption in supply
chain was observed and restrictions were imposed in import and export of
alcohol. After the lockdown ban was lifted, interested consumers formed long
queues in order to buy alcoholic beverages which was not safe and alerted the
leading authorities and interested parties the need for some other channel.
Government authorities in many states and key players started to sell alcohol
through online channels to reduce the spread of coronavirus and expand their
market base in the country.
However, high taxes imposed by government on liquor
selling companies and legal rules and the age classification of buyers is not
clear which may hamper market growth for the forecast period.
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India
online alcohol delivery market is segmented into alcohol type, delivery place,
platform, regional distribution, and company. Based on delivery place, market
is further divided into tier 1 cities, tier 2 cities, tier 3 cities, among others.
Tier 1 cities followed by tier 2 cities is expected to hold major market share
for the forecast period as only few areas are permitted by government
authorities for online distribution of alcohol which covers the major cities.
Amazon.com,
Inc., Supermarket Grocery Supplies Pvt Ltd (Big Basket), Bundl Technologies Pvt
Ltd (Swiggy), Zomato Pvt Ltd, Flipkart Online Services Pvt Ltd, Living Liquidz
India Private Limited, Hip Bar Pvt Ltd, BevQ (Kerala State Beverages
Corporation), ThekaService.com, LiquorKart.com are the leading players
operating in India online alcohol delivery market. Service providers are
increasingly focusing on research and development process to fuel higher growth
in the market. To meet evolving customer demand with respect to better
efficiency and durability, several online alcohol delivery service providers are
coming up with their technologically advanced offerings.
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“Market
players are optimizing their supply chains for quick and efficient delivery of
alcohol when placed order through online channels. Service providers are using
either of the two popular methods to sell alcohol which is click and collect
model and home delivery model. Also, adoption of marketing strategies to
attract the potential consumers by companies such as hiring of celebrities for
brand promotion is expected to fuel the alcoholic beverage consumption consumer
base and increase in partnerships of businesses to promote the sale of their
products on online deliver websites or applications is expected to boost the
market growth for the next five years that is until FY2027” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“India
Online Alcohol Delivery Market By Alcohol Type (Wine, Liquor, Beer, Others) By
Delivery Place (Tier 1 Cities, Tier 2 Cities, Tier 3 Cities, Others) By
Platform (Mobile Application & Desktop Website) By Company, By Region,
Forecast & Opportunities, FY2027” has evaluated the future growth potential of India online
alcohol delivery market and provided statistics & information on market
size, shares, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the of India online
alcohol delivery market.
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