United States Fruit & Vegetable Juice Market to Grow with Increasing Rate until 2026
Worsening
conditions of on-going pandemic is driving the growth of United States fruit
& vegetable juice market in the forecast period.
According to TechSci report on, “United
States Fruits
& Vegetables Juice Market By
Product Type (Fruit Juice, Mixed Juice, Vegetable Juice), By Nature
(Conventional Vs Organic), By Distribution Channel (Departmental Store,
Hypermarket/Supermarket Online and Others {Convenience Store, Wholesale for
Beverages}), By Region, Competition Forecast & Opportunities, 2026”, United
States fruit & vegetable juice market is
projected to show a robust growth in the upcoming five years with an impressive
CAGR. The market attributes responsible for the growth in the forecast years,
2022-2026 include the recent outbreak as well as the uncontrollable spread of the
COVID-19 virus. The spread of infection has generated the concern of healthy
diet as well as supplementing the requirement of the needed nutrients,
vitamins, and minerals in the daily diet. Moreover, rise in the consumption of
these juices as a regular beverage and changing consumer palate is driving the
growth of the market in the upcoming five years. Also, the advantages of the
cold pressed juices are the major factors accelerating the growth of this
market in the next five years. Health conscious consumers are increasing and so
is their preference towards healthier beverages over the caffeinated and soda
drinks.
Popularity of
the non-alcoholic beverages, cola, flavored sodas, and other sugar sweetened
beverages may put a minor restrain over the market, although the recent
inclination of the consumer towards healthier diet and healthy options of their
eating and drinking habits is driving the market growth substantially in the
next five years of forecast until 2026.
Harvard
University’s School of Public Health reported in its recent research papers
that individuals who consumed drinks that contained high amount of sugar regularly
are at a greater risk of developing diseases such as type 2 diabetes, obesity,
and cardiac related disorders. Loss of teeth in the younger child population due
to dental caries that develop due to over consumption of these sweetened
beverages and in some instances periodontal diseases, threats the future
generation to a large extent. Thus, with rising cognizance among consumers, the
sale of fruit and vegetable juices is seen to be increasing.
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Market"
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The United
States fruits & vegetables juice market segmentation is based on product
type, nature, distribution channel, regional distribution and competitional landscape.
Based on product
type, the market is further segmented into fruit juices, mixed juices, and
vegetable juices. Mixed juices are growing at a rapid rate due to the rising
consumption of the mixed flavors and their preference rising among the population.
Moreover, the nutrient content of these juices increases over the fruit juice
or vegetable juice. On these mentioned factors, one may expect the fastest
growing CAGR from the mixed juices in the upcoming five years. Fruit juices are
anticipated to hold the largest shares of the market in the upcoming five years
on the grounds of wide variation of the products. Be it topical fruits, citrus
fruits, berries, etc., all variants are widely available through various
distribution channels. Also, these juices have high nutrient value as well as
the flavors that is tempting the consumers and thus preferred by a large
majority of the population. Fruit juices are also incorporated as a part of
breakfast meal to compensate the daily quota of minerals and vitamins in one
serving. With increased number of consumers following the trend of healthier
lifestyles, the demand for fruit juices has increased tremendously causing
manufacturers to develop new variants.
Holding the largest revenue shares of the market, a partial list of the
market players includes Florida's Natural Growers, Del Monte Foods, Inc., Ocean
Spray Corporation, Apple & Eve, LLC, Langer Juice Company, Inc., The Ceres
Beverage Company (Pioneer Foods), Campbell Soup Company, The Coca Cola.,
PepsiCo, Inc., Vegetable Juices Inc., among others. The market players are
actively involved with the research and development to prolong the shelf lives
of their products. Other criteria like packaging, advertisements, and digital
promotion are some of the strategic recommendations that the market players
have employed and keep innovating for further growth in the market.
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“South West region of the country
is anticipated to be the promising region for the future of the market. The
market growth can be attributed to the presence of the major market players and
their brand build up capacity. Moreover, the distribution channel in the south
west states is better as compared to the rest of the regions. New market
players may try research and development of the better supply and storing of
the product to make a face value in the already settled market,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“United
States Fruits & Vegetables Juice Market By Product Type (Fruit Juice, Mixed
Juice, Vegetable Juice), By Nature (Conventional Vs Organic), By Distribution
Channel (Departmental Store, Hypermarket/Supermarket Online and Others
{Convenience Store, Wholesale for Beverages}), By Region, Competition Forecast
& Opportunities, 2026” has
evaluated the future growth potential of United States Fruit & Vegetable
Juice market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in United States Fruit &
Vegetable Juice market.
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