Asia-pacific is expected to dominate the Global Ayurvedic Toothpaste Market till 2026
Growing prevalence of dental
caries and awareness about dental hygiene is expected to drive the demand for global
ayurvedic toothpaste market in the forecast period.
According to TechSci Research report, “Global Ayurvedic
Toothpaste Market By Type (Paste, Cream, Gels, Powdered) By Ingredient Type
(Neem, Mint, Basil, Spice Extract, Others) By Pack Size (25gm, 50gm, 100gm,
Others) By Distribution Channel (General Store, Hypermarket\Supermarket,
Pharmacies\Drug Store, Online) By Company, By Region, Forecast &
Opportunities, 2026”, The global ayurvedic toothpaste market is expected to
witness steady growth for the upcoming five years. Availability of ayurvedic
toothpaste in different forms such as gels, pastes and powder are expected to
provide wide range of choices to consumers is boosting the ayurvedic toothpaste
market world-wide. Growing consumer awareness of long-term harmful effects of
using chemical products containing artificial ingredients is accelerating the
demand for ayurvedic toothpaste market. Toothpastes are crucial for maintain
good oral hygiene as they cater to different needs of teeth such as cleaning,
reducing the bad breath and sensitivity, and helps to maintain the whitening of
teeth. Ayurvedic toothpastes are made up of plant extract, aloe vera, soda,
eucalyptus oil and essential oils and is free from chemicals, parabens,
fluorides, and artificial sweeteners. Increase in awareness about personal
health and maintain oral hygiene is fostering the ayurvedic toothpaste market
growth. Brushing regularly with ayurvedic toothpastes helps in strengthening
weak spots and prevent early stages of tooth decay. It also aids in soothing
troubled gums and provide protection and freshness to teeth. Surge in
inclination towards tobacco products which effects the oral health adversely is
have led to increase in demand for easy to go and convenience herbal products.
The COVID-19 outbreak across the world which has been
declared as pandemic by World Health Organization has affected countries
adversely. Leading authorities-imposed lockdown restrictions and released a set
of precautionary measures to contain the spread of novel coronavirus.
Coronavirus affected patients started suffering from shortness of breath along
with coughing and sneezing. Government increased the capacity of hospitals as a
greater number of patients were getting affected daily and getting admitted into
the hospital facilities. Manufacturing units were shutdown and lack of skilled
workforce led to decline in production of ayurvedic toothpaste. However, after
the ban on lockdown was lifted, manufacturing units started the manufacturing
process again with lower production of ayurvedic toothpaste and the market is
expected to pick up the pace eventually.
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Global
ayurvedic toothpaste market is segmented into type, ingredient type, pack size,
distribution channel, regional distribution, and company. Based on distribution
channel, market is further divided into general store, hypermarket/supermarket,
pharmacies/drug store and online. The hypermarket/supermarket segment is
expected to dominate the ayurvedic toothpaste market for the forecast period,
2022-2026 as large number of people visit the supermarket to buy different
products as the products have high visibility in these markets. Increase in
social media campaigns and camps by major players to raise the awareness of
consumers is accelerating the ayurvedic toothpaste market growth. Based on ingredient
type, market is majorly categorized into neem, mint, basil, spice extract and others.
The neem segment is expected to hold market share for the next five years as it
is used to treat halitosis. Also, the regular use of neem for brushing of teeth
reduces the chance of plague and dental caries and is helpful to maintain oral
hygiene of consumers.
Colgate-Palmolive
Company, The Himalaya Drug Company, Dabur India Ltd, Vicco Laboratories Private
Limited, Patanjali Ayurved Limited, Unilever Plc., Amway Corporation,
GlaxoSmithKline Plc., The Procter & Gamble Company, Henkel AG & Co.
KGaA are the leading players operating in global ayurvedic toothpaste market. Manufacturers
are increasingly focusing on research and development process to fuel higher
growth in the market. To meet evolving customer demand with respect to better
efficiency and durability, several ayurvedic toothpaste manufacturers are
coming up with their technologically advanced offerings.
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“Manufacturers
are adopting online platforms to sell the ayurvedic toothpaste through these
platforms to increase the reach and sales of the ayurvedic toothpastes.
Offering of lucrative discounts and offers on online platforms along with the
convenience of free home delivery is boosting the market global ayurvedic
toothpaste growth. Hiring of celebrities for brand endorsements and launch of
social media campaigns and advertisements is further expected to propel the
demand of ayurvedic toothpastes until 2026” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Global
Ayurvedic Toothpaste Market By Type (Paste, Cream, Gels, Powdered) By
Ingredient Type (Neem, Mint, Basil, Spice Extract, Others) By Pack Size (25gm,
50gm, 100gm, Others) By Distribution Channel (General Store,
Hypermarket\Supermarket, Pharmacies\Drug Store, Online) By Company, By Region,
Forecast & Opportunities, 2026” has evaluated the future growth potential of global ayurvedic
toothpaste market and provided statistics & information on market size, shares,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the of global ayurvedic
toothpaste market.
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