Global Broadcasting Transmitter Market to grow at a CAGR of 9.12% until 2026.
Growing
population base shifting from cable TV to satellite TV is a key driver expected
to drive the growth of the Global Broadcasting Transmitter Market.
According to
TechSci Research report, “Global
Broadcasting
Transmitter Market, By Technology (Analog & Digital), By Application
(FM Radio Transmitter & Television Transmitter), By Region, Competition,
Forecast & Opportunities, 2016-2026”, the Global Broadcasting
Transmitter Market is forecast to grow at a GAGR
of 9.12% to reach USD1500.39 million by 2026. Growth in the market can be
attributed to the increasing number of people shifting from cable TV to
satellite TV. Satellite TVs provide better,
customizable plans, and enhanced picture quality, which a cable TV cannot
provide due to the constraints in the coaxial cable it is sent over. The Global
Broadcasting Transmitter Market has been primarily influenced by major shift of
consumers to smartphones and other portable devices. Growing adoption of
Internet of Things (IoT) has also boosted the adoption of smart connected
broadcasting transmitters that use ultra-high-definition (UHD) screen. An
increasing number of viewers are using their smartphones and connected devices
to watch live broadcasts of sports or concert events. This has resulted in a
positive impact on the Global Broadcasting Transmitter Market.
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The Global Broadcasting Transmitter
Market is segmented based on technology, application and region. In terms of technology,
the market can be segregated into Analog and Digital. Out of these, the Analog segment
registered a dominant market share in 2020. The new high-power ultrahigh
frequency (UHF) analog transmitters are expected to increase the demand for
comfortable broadcasting, which is anticipated to create an opportunity for new
technology analog broadcasting transmitters. However, the digital
technology segment is expected to grow at a faster rate in the future owing to
the digitalization and the transitioning from analog to digital transmitters.
Based on application, the market is
segmented into FM Radio Transmitter & Television Transmitter. The FM Radio
Transmitter dominated the Global Broadcasting Transmitter Market in 2020. Radio
transmission has become an established trend due to its ability of playing
transportable audio devices on car radios lacking Bluetooth audio connectivity.
Due to the increasing urbanization, the launch of new radio stations is
expected to drive the growth of the FM Radio Transmitters.
In the Global
Broadcasting Transmitter Market, North America is the largest contributor with
the maximum market share in 2020. USA is the largest contributing country in
the region for the forecast period. In
the USA, over
22% of all cars are equipped with HD Radio receivers, a total of nearly 65
million cars with HD Radio. Also, 53% of new car sold in the first half of 2020
came equipped with HD Radio. Furthermore, the presence of major players and
large urban population in the region are anticipated to drive the Broadcasting
Transmitter Market in the region. Therefore, Global Broadcasting Transmitter
Market players are recommended to set up their facilities in North America in
order to address the large demand for broadcasting transmitters in this region.
NEC Corporation, Broadcast
Electronics, Inc., Toshiba Corporation, Hitachi Kokusai Electric Inc., Plisch
GmbH, Gospell Digital Technology Co., Ltd., Rohde & Schwarz GmbH & Co.
KG, GatesAir, Inc, Beijing BBEF Electronics Group Co., Ltd., Egatel S. are
among the leading players operating in the Global Broadcasting Transmitter Market.
Companies operating in the market are using organic strategies, partnerships and
collaborations to boost their shares in the Global Broadcasting Transmitter Market.
Significant players in the market are concentrating on accomplishing ideal
operational expenses, boosting productivity with high funding in R&D, and
merging with small players to remain competitive in the Global Broadcasting
Transmitter Market.
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“Ongoing
technological advancements coupled with new product launches by major players
operating in the market is expected to create profitable opportunities for the
growth of the Broadcasting Transmitter Market. The advancement in technology
has encouraged the broadcasting transmitter manufacturers to provide UHD output
to its upgraded users. Moreover, the changing consumer demographics in
developing countries and the rising trend for online TV are propelling the
growth of the Global Transmitter Market.” said Mr. Karan Chechi, Research Director with TechSci Research,
a research-based global management consulting firm.
“Global Broadcasting
Transmitter Market, By Technology (Analog & Digital), By Application (FM Radio
Transmitter & Television Transmitter), By Region, Competition, Forecast
& Opportunities, 2016-2026” has
evaluated the future growth potential of broadcasting transmitters in the
Global Broadcasting Transmitter Market and provides statistics and information
on market structure, size, share and future growth. The report is intended to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities
present in the Global Broadcasting Transmitter Market.
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