India Herbal Shampoo Market to Establish an Impressive Growth Until FY2027F
Surge in demand for natural
and herbal products to drive the growth of India Herbal Shampoo Market,
FY2017-FY2027F.
According to
TechSci report, “India
Herbal Shampoo Market By Type (Anti-hair loss, Antidandruff,
Luminous/Gloss, Others), By Distribution Channel (Hypermarket/ Supermarket,
Departmental Stores, Pharmacies, Online Sales Channels, Others), By Region,
Competition Forecast & Opportunities, FY2027F”, India herbal shampoo market
has shown promising growth in historical years till FY2021 and is expected to
continue to grow in the forecast years FY2023 to FY2027. India Herbal Shampoo market
owes its growth to the factors like rising awareness among the population
regarding the harmful effects of the chemically infused personal care products.
Also, growing awareness of the need for personal hygiene and inclination towards
natural ingredients and plant based products over chemical toxic products are
anticipated to drive the growth of India herbal shampoo market in the next five
years. Due to extensive advertisement, digital media and increasing popularity
of the natural products the market is anticipated to show the robust growth in
the next five years.
Natural, organic and herbal products
related to hygiene and personal care are prevalent in the country. Ayurveda,
the detailed ancient manuscript has led to empowering Indian manufacturers to
substantiate their market globally. Export rate of the herbal and ayurvedic
products has increased significantly in recent years, affecting the herbal
market globally. The surge in the demand for herbal products like herbal
shampoo is not only in the country but also in the international market. The market
players actively involved in the manufacturing of the herbal products are
launching and satisfying the international demand too thereby generating more
revenue in the market inside the country too.
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India herbal shampoo market segmentation
is based on type, distribution channel,
competitional landscape, and regional distribution.
Based on distribution channel, the market is further bifurcated into hypermarket/
supermarket, departmental stores, pharmacies, online sales channels, and others.
Supermarkets/ hypermarkets are anticipated to hold the largest share of the
market in the upcoming five years as they provide a wide arena for the consumers
to compare quality, quantity, and pricing of the products from various brands
at one place. Moreover, the market segment is popular for the weekend shopping among
the urban population and the working class in the country, that finds weekend
to be a convenient enough time for weeklong grocery shopping. Moreover, the
layout of the supermarkets and promotional campaigns by leading brands have
also increased the sales volume in the supermarket and hypermarket segment. These
organized retail sectors have been driving the market by providing ample space
and visibility for the existing brands to offer their products.
Furthermore, online segment of the
market is also expected to register the highest CAGR in the upcoming five
years. The impressive CAGR growth rate in the upcoming five years for the
segment can be attributed to rising number of tech savvy people, rising
disposable income and feasible opportunity to obtain the product from any
region via just few clicks over the smartphones with internet. Moreover, due to
recent outbreak of COVID-19 the market experienced a major setback in the
supermarket/ hypermarket segment sales. Online segment boomed in the duration
and is anticipated to be the preferred option for shopping, along with benefits
of door-step delivery. The online segment of the market is expected to
experience a surge in demand and thus support the growth of the India herbal
shampoo market in the next five years.
Holding
major shares of the India herbal shampoo market is a partial list of market
players that includes Dabur India Ltd, The Himalaya Drug Company, Hindustan
Unilever, Fit & Glow Healthcare Pvt. Ltd, Procter & Gamble Hygiene and
Health Care Limited, Khadi Natural Healthcare, Patanjali Ayurved Limited,
Cavinkare Pvt. Ltd, Amway India Enterprises Pvt. Ltd., Honasa Consumer Pvt Ltd
(Mamaearth), among others. The key players are investing in the research and
development of the products that are manufactured using plant based and organic
ingredients.
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“South Indian
region is anticipated to be the dominant region in the Indian herbal shampoo market.
The herbal shampoo and other natural ingredient products are highly in demand in
the region due to the high salt-content in the water and the adverse effect it
may have if incorporated with the chemically infused products for personal
care. Moreover, government support towards the research and development is also
one of the major drivers for the market. New players can focus on increasing
investment and launching technologically advanced herbal products like shampoos
to gain an edge in the India herbal shampoo market,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“India Herbal Shampoo Market By Type (Anti-hair
loss, Antidandruff, Luminous/Gloss, Others), By Distribution Channel
(Hypermarket/ Supermarket, Departmental Stores, Pharmacies, Online Sales
Channels, Others), By Region, Competition Forecast & Opportunities, FY2027F” has evaluated the future
growth potential of India herbal shampoo market and provides statistics &
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in India herbal shampoo market.
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