Vietnam Yogurt Market Grow with a CAGR of 7.47% through 2030F

The Vietnam Yogurt market is driven by increasing health consciousness, rising disposable incomes, growing urbanization, and a shift towards nutritious, convenient, and plant-based dairy alternatives.

According to TechSci Research report, “Vietnam Yogurt Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam Yogurt market stood at USD 0.89 Billion in 2024 and is anticipated to grow USD 1.35 Billion by 2030 with a CAGR 7.47% during forecast period owing to the rapid urbanization across the region. As more people move to urban centers, especially in cities like Ho Chi Minh City and Hanoi, there is an increasing demand for convenient, nutritious, and ready-to-eat food options. Urban consumers, with busy lifestyles, seek products that fit into their fast-paced routines, making yogurt an attractive choice. Also, urban areas witness a rise in disposable income, which enables consumers to explore premium and diverse yogurt varieties. The growing number of supermarkets, convenience stores, and e-commerce platforms in cities further drives the availability and accessibility of yogurt, supporting market growth.

The Vietnam Yogurt market is primarily driven by growing population and Gen Z's preferences across the region. Vietnam's youthful demographic, particularly Gen Z, is increasingly seeking healthier, convenient, and trendy food options, including yogurt. This generation is more health-conscious and inclined to consume products that offer nutritional benefits, such as probiotics, low sugar content, and plant-based alternatives. As Gen Z becomes more influential in the market, their demand for innovative flavors, functional ingredients, and sustainable packaging is reshaping the yogurt industry. Also, the increasing number of young consumers with higher disposable incomes is pushing yogurt manufacturers to introduce more premium and diverse products, further driving market growth.

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The Vietnam Yogurt market is segmented into type, fat content, product type, packaging, distribution channel, and region.

Based on the distribution channel, the online segment is the fastest growing in the Vietnam Yogurt market, driven by the increasing popularity of e-commerce and changing shopping habits. Consumers are increasingly turning to online platforms for convenience, allowing them to easily access a wide variety of yogurt products, compare prices, and have them delivered directly to their doorstep. The rise of digital payment systems, promotional offers, and home delivery services has further boosted the appeal of online shopping. Also, the growth of social media marketing and influencer promotions has heightened consumer awareness of yogurt products, making the online segment a key growth driver in the market.

Based on the region, Central is the fastest-growing region in the Vietnam Yogurt market driven by increasing urbanization, rising disposable incomes, and changing consumer preferences. Cities like Da Nang and Hue are seeing rapid development, which has led to a greater demand for convenient, healthy food options like yogurt. As more consumers in this region become health-conscious, yogurt is being recognized for its nutritional benefits, such as probiotics and digestive health properties. Also, the expansion of retail outlets and e-commerce platforms in Central Vietnam has made yogurt more accessible, contributing to the region's fast-paced market growth.

Major companies operating in the Vietnam Yogurt market are:

• Morinaga Nutritional Foods Vietnam Joint Stock Company
• Vietnam Soya Products Company
• Nestlé Vietnam Co., Ltd
• Danone S.A.
• Kerry Group plc
• Novonesis Group
• Dana Dairy
• Chobani Global Holdings, LLC
• Lactalis US Yogurt
• FAGE International S.A.

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“The Vietnam Yogurt market is expected to grow in the future owing to the increased demand for frozen yogurt across the region, as consumers increasingly seek indulgent yet healthier alternatives to traditional ice cream. Frozen yogurt, with its probiotic content, lower fat, and lower sugar options, appeals to health-conscious consumers who want a guilt-free treat. The rising popularity of frozen yogurt chains, along with growing awareness of its digestive and immune system benefits, has led to higher consumption. Also, the trend for customizable frozen yogurt with various toppings is attracting younger consumers, particularly in urban areas. As more frozen yogurt outlets and innovations in flavors emerge, this demand is expected to continue driving growth in the yogurt market in Vietnam, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Vietnam Yogurt Market Segmented, By  Type (Non-Flavored, Flavored), By Fat Content (Regular, Low-Fat, Fat Free), By Product Type (Conventional Yogurt, Set Yogurt, Greek Yogurt, Set Yogurt, Frozen Yogurt, Others), By Packaging (Pouches, Bottles, Tetra Packs, Others), By Distribution Channel (Supermarket & Hypermarket, Convenience Store, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Yogurt market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Yogurt market.

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