Gel Based Sanitizers to Lead India Hand Sanitizer Market through 2030
Increasing awareness about healthy
lifestyle & wellness, shifting consumer preference towards
convenient hygiene products and
rising disposable income to drive India hand sanitizer market
According
to a recently released TechSci Research report, “ India Hand Sanitizer
Market By Product Type, By Distribution Channel, By End User, By Region, By
Company, Competition, Forecast & Opportunities, 2030”, hand sanitizer market
in India is forecast to reach $ 280.10 million by 2030 on account of rising
awareness about healthy lifestyle & wellness and rising disposable income. The market is witnessing a trend towards higher
adoption of hygiene products on account of rising concerns among the young
adults about their health and the brand
endorsements by film-stars contributing towards increasing awareness about hand
sanitizer across the country.
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Hand Sanitizer Market"
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The product type segment of India
hand sanitizer market is categorized into Gel, Foam, Liquid and Spray. Gel
segment of hand sanitizer market across the country accounted for the majority
share in 2019, followed by Liquid, Spray and Foam segments. During the forecast
period, the Gel segment is expected to continue its dominance due to higher
consumer preference towards this product segment on account of enhanced
convenience and better bacteria killing ability. Moreover, inclusion of
different fragrance in hand sanitizers is expected to occupy a prominent place
in India over the next five years. In 2017, Himalaya Wellness had launched new
sanitizers that are available in different fruit fragrances including
strawberry, green apple, litchi, and orange.
The distribution channel of India
hand sanitizer market is categorized into Pharmacy, Supermarkets/Hypermarkets,
Departmental/Convenience Stores and Others (Online, direct & institutional
sales). Pharmacy segment accounted for the largest share in India hand
sanitizer market in 2019, followed by Supermarkets/Hypermarkets, and the same
trend is anticipated to continue during the forecast period. Pharmacies and
Supermarkets provides consumers with an advantage of scanning the product
before buying, which helps them choose the right product. Urban areas remain
the dominant consumption markets for hand sanitizers in India.
End User segments of India hand
sanitizer market include Household, Hospital, Restaurant & Hotels and
Others. Household segment accounts for the largest share in India hand
sanitizer market, followed by Hospitals. Both of these segments will continue
to be the leading end users, with a cumulative share of more than 75% in the
country’s hand sanitizer market during the forecast period. In terms of regions,
India hand sanitizer market was dominated by West India in 2019 on account of higher
number of health conscious customers, followed by South, North and East
regions.
Major players operating in India hand sanitizer market include Reckitt
Benckiser (India) Ltd., Hindustan Unilever Ltd., Dabur India Ltd., Himalaya
Drug Company Pvt. Ltd., ITC Ltd., etc. In 2019, Reckitt Benckiser (India) Ltd. held
the major market share in the country’s hand sanitizer market, and the company
is expected to continue its dominance through 2030. Leading players are
focusing on expanding their hand sanitizer product portfolios to maintain sustainable
growth in the market. The companies are also expanding their distribution reach
across an increasing number of pharmacies, hypermarkets and supermarkets across
the country.
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“India hand sanitizer market is
expected to grow at a steady pace due to the rising awareness regarding spread
of infections and huge brands endorsements from famous celebrities. Until now, teenagers
and young adults have been the primary buyers of hand sanitizers apart from
hospitals and healthcare facilities, however, this is going to witness a change
with COVID-19 outbreak resulting in consumers across age groups increasingly
using hand sanitizers.”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“India Hand Sanitizer Market
By Product Type, By End User, By Distribution Channel, By Region, Competition
Forecast & Opportunities, 2030” has evaluated the future growth
potential of India Hand Sanitizer market and provides statistics and
information on market structure, consumer behaviour and trends. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment evaluation. Besides, the report also identifies and
analyses the emerging trends along with essential drivers, challenges and
opportunities available in India hand sanitizer market.
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