India Sex Toys Market to Witness Substantial Growth through FY2026
Emergence of ecommerce sites
for purchasing adult products and growing western influence to drive India sex
toys market
According
to TechSci Research report, “India Sex Toys Market By Product (Adult
vibrators, Lubricants, Erection Rings, Handcuffs, Others), By End User (Male,
Female), By Distribution Channel (Specialty Stores, Online, Mass Merchandiser),
By Region, Forecast & Opportunities, FY2026”, the market is expected to grow at a significant growth during
the forecast period. Key factors propelling the growth of India sex toys market
include increasing western influence and changing mindset of Indians, which is
leading to overcoming their inhibitions. The market is witnessing a growing
trend of embracing sexuality, which is a key growth driver for sex toy market.
Moreover, the emergence of various ecommerce sites, particularly selling sex
toys, is also boosting the growth of this market. Consumers are open to
experiment with sexual wellness products and erotica accessories, which is
anticipated to further drive India sex toys market in the coming years.
Additionally, the law which guides the sale of sex toys
in India is vague and prudish. This is enabling retailers to offer a variety of
sex toys and accessories in the Indian market. While most of these laws
prohibit the sale of ‘obscene products’, the lack of a clear cut definition of
sex toys is favoring the manufacturers and retailers in the country.
Furthermore, availability of sex toys, targeted towards LGBT population is
expected to witness high demand during the forecast period. With thriving
e-commerce industry, India sex toys market is expected to witness substantial
growth through FY2026. However, the market might also face some restraints. Negative
social perceptions of sex toys and presence of social taboos are expected to
hamper the market growth. Also, stringent regulatory policies might impede the
India sex toys market during the forecast period.
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India
sex toys market is segmented based on product, end user, distribution channel
and region. Based on product, the market can be categorized into adult
vibrators, lubricants, erection rings, handcuffs and others. Among these,
lubricants are gaining high traction in Indian market and are expected to witness
fastest growth during the forecast period. Most of the demand comes from Tier I
and Tier II cities in India.
Based
on distribution channel, India sex toys market can be categorized into specialty
stores, online and mass merchandiser. Among them, the online category accounted
for largest market share in 2019 and is further expected to dominate the India
sex toys market during the forecast period. The reasons can be attributed to
growing emergence of e-commerce sites, selling variety of sex toys and the ease
of shopping offered by these channels. Also, these online shopping channels
help consumers buy sex toys without being judged.
Major players operating in the India sex
toys market include IMBesharam.com, Precision Research &
Consult (Nautyme.com), Kaamastra.com, ThatsPersonal.com, PrivatelyUrs.com, ShyCart.com,
Lonelypassion.com, Adultscare.com, Adultproductsindia.com, Lovetreats.in and
GetSetWild.com. The companies are adopting growth strategies like new product
launches and partnership to increase their market share in India.
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“The sex toys market in India is mostly driven by demand
from metropolitan cities including Mumbai, Delhi, Kolkata and Bengaluru.
However, the market is steadily catching up in Tier II cities as well including
Guwahati, Indore and Surat. The market is still in a nascent stage and is just
a decade old, but the door-to-door delivery of these products is helping people
embrace these products in secrecy,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“India Sex Toys Market By Product (Adult vibrators,
Lubricants, Erection Rings, Handcuffs, Others), By End User (Male, Female), By Distribution
Channel (Specialty Stores, Online, Mass Merchandiser), By Region, Forecast
& Opportunities, FY2026” has
evaluated the future growth potential of India sex toys market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in India sex toys market.
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