Pregnancy Pillow Market to Undergo Healthy Growth in Coming Years
Increasing birth rates and high risk of stillbirth to drive
global pregnancy pillow market
According
to TechSci Research report, “Global Pregnancy
Pillow Market By Material Type (Memory Foam, Hypoallergenic Fillings,
Organic Fillings, Microbeds, Others), By Product Type (J Shape, C Shaped, U
Shaped, Others (Wedge and Full Body, etc.)), By End User (Maternity Homes or
Clinics, Hospitals, Household), By Distribution Channel (E-Commerce, Specialty
Retailers, Supermarket & Hypermarket), By Region, Forecast & Opportunities,
2025”, the market is expected to witness a formidable growth
owing to increasing birth rates around the world. The thriving retail sector
and increasing per capita disposable income, especially in developing nations
are acting as key growth drivers for this market. Moreover, increasing risk of
stillbirths due to wrong sleeping positions are creating the demand for
pregnancy pillows. The increasing incidence of restless legs syndrome (RLS)
among pregnant women is further supporting the growth of pregnancy pillow
market. Also, rising technological advancement in pregnancy pillows is
anticipated to fuel the market growth through 2025.
Additionally, the various health benefits associated
with pregnancy pillows such as better sleep, lessening of body pains, eco-friendly
and comfort are leading to their huge popularity around the world.
Manufacturers are also coming up with variety of pregnancy pillows, in
different shapes and sizes which are expected to propel the market growth in
the coming years. Also, rising penetration of pregnancy pillows in both
developing and underdeveloped nations is providing lucrative opportunity for
manufacturers. However, manufacturers are also facing some challenges. High
cost of pregnancy pillows and lack of awareness, especially in underdeveloped
nations might hamper the market growth during the forecast period.
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The global
pregnancy pillow market is segmented based on material type, product type, end
user, distribution channel and region. Based on material type, the market is
segmented into memory foam, hypoallergenic fillings, organic fillings,
microbeds and others. Among them, the memory foam segment is expected to
undergo fastest growth through 2025 as they provide softness and comfort. The
increasing demand for soft pregnancy pillows among pregnant women is creating
the demand for memory foam based pregnancy pillows.
Based
on end user, the global pregnancy pillow market is segmented into maternity
homes or clinics, hospitals and household. Among them, the household segment is
anticipated to hold largest market share during the forecast period owing to increasing
adoption of pregnancy pillows for home use during pregnancy.
Major players operating in the global pregnancy
pillow market include Leachco, Inc., The Boppy Company, LLC, Queen Rose, Basic
Comfort, Inc., Medela, Inc., Cozy Bump Corporation, PharMeDoc, Babymoov,
Theraline and Pacific Coast Feather Company. The companies are investing on
strong distribution network to increase their market share. They are also
coming up with new product launches to enhance their product portfolios.
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“North
America dominated the global pregnancy pillow market in 2019 and is expected to
further dominate the market through 2025 owing to presence of established
market players in the region. The high per capita disposable income and
increasing births are also acting as major growth drivers. However, Asia
Pacific is expected to witness fastest growth during the forecast period owing
to increasing birth rates and improved standard of living in countries such as
India and China,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“Global Pregnancy Pillow Market By Material Type
(Memory Foam, Hypoallergenic Fillings, Organic Fillings, Microbeds, Others), By
Product Type (J Shape, C Shaped, U Shaped, Others (Wedge and Full Body, etc.)),
By End User (Maternity Homes or Clinics, Hospitals, Household), By Distribution
Channel (E-Commerce, Specialty Retailers, Supermarket & Hypermarket), By Region,
Forecast & Opportunities, 2025” has
evaluated the future growth potential of global pregnancy pillow market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global pregnancy pillow market.
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