Oral Care Market Anticipated to Witness Healthy Growth until 2025
Increasing prevalence of
dental caries and growing awareness towards dental hygiene to drive global oral
care market
According
to TechSci Research report, “Global Oral Care
Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental
Accessories/Ancillaries, By Distribution Channel (Hypermarkets/Supermarkets,
Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Region,
Forecast & Opportunities, 2025”,
the market is expected to undergo significant growth
rate during the forecast period owing to the growing awareness among consumers
towards dental hygiene. The increasing prevalence of dental caries, periodontal
and other dental diseases is one of the key factors behind the growth of this
market. Furthermore, increasing number of small and private dental clinics and
dental dispensaries are some other major factors propelling the growth of oral
care market, globally.
Various governments and dentists are also creating
awareness about oral hygiene through different programs and events. This is a
major booster for the growth of oral care market. Adding to this, the
technological advancement has led to innovation of new products such as
electric toothbrushes which is gaining huge traction in the global market.
Apart from this, launch of products like fresh breath strips and chewing gums
are further supporting the growth of global oral care market. The increasing
affordability and availability of oral care products are expected to drive the
market growth in the coming year.
However, the global oral care market might also face
some major challenges. Lack of awareness about oral care in rural areas might
limit the growth of this market. Apart from that, the increasing circulation of
counterfeit oral care products might pose as a greater threat for
manufacturers.
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The global
oral care market is segmented based on product, distribution channel and
region. Based on product, the market is split into toothpaste, toothbrush,
mouth wash and dental accessories/ancillaries. Among them, the toothpaste
segment held largest market share in 2019 owing to their high usage across all
income and age groups. The availability of different forms of toothpaste like pastes,
gels, powders and polishes is further expected to fuel their demand in the
coming years. However, the toothbrush segment is expected to undergo fastest
growth during the forecast period due to the launch of advanced products such
as electric and battery-powered toothbrushes which are gaining huge traction in
the global market.
Based
on distribution channel, the global oral care market is segmented into hypermarkets/supermarkets,
convenience stores, retail pharmacies, dental dispensaries and online. Among
these, the convenience stores segment accounted for largest market share in
2019 owing to the presence of a large number of convenience stores around the
world. However, the online segment is anticipated to witness fastest growth in
the coming years owing to the increasing preference of consumers to shop online
The huge discounts being offered by various e-commerce sites is also attracting
a lot of consumers, which is driving the segment growth.
Major players operating in the global oral
care market include The Procter & Gamble Company,
Unilever PLC, Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson &
Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Dr. Fresh,
LLC, Sunstar Suisse SA, Lion Corporation and Henkel AG & Co. KGaA. The
companies are launching their own online purchasing portals to increase their
consumer base by offering lower price on their products. Other key growth
strategies being undertaken by manufacturers include mergers &
acquisitions.
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“Region wise, Asia-Pacific dominated the oral care
market in 2019 and is further expected to hold its dominance during the
forecast period, which can be attributed to high prevalence of dental caries and
other dental diseases in countries such as India and Malaysia. Apart from this,
the rising geriatric population in the region, which is more prone to oral
problems, is serving as a major driver for the market growth in Asia-Pacific
region,” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
“Global
Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental
Accessories/Ancillaries, By Distribution Channel (Hypermarkets/Supermarkets,
Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Region,
Forecast & Opportunities, 2025” has evaluated the future growth potential of global oral
care market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in global oral care market.
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