Asia Pacific Hair Care Market to Grow at a Steady CAGR until 2025
Increasing spending on
personal care products is expected to drive the growth of Asia Pacific hair
care market
According
to TechSci Research report, “Asia
Pacific Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair
Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty
Stores, Online Sales Channel, Others), By Country, Competition, Forecast &
Opportunities, 2025”, Asia Pacific hair care market is expected to witness
a steady CAGR during the forecast period. Increasing inclination towards
self-grooming is one of the
major factors accounting for the growth of Asia Pacific hair care
market. Moreover, growing hair and scalp related problems among the population is
expected to bode well for the growth of Asia Pacific hair care market through
the forecast period. In addition to this, the manufacturers are focusing more
on effective marketing strategies such as attractive advertisement, which is expected
to influence the growth of Asia Pacific hair care market in a positive way over
the years to come. Also, increase
in disposable income is making headway for the growth of Asia Pacific hair
care market over the coming years. Along with this, rising awareness related to
personal hygiene is positively contributing to the market growth. However,
there are some factors that might act as major impediments to the growth of
Asia Pacific hair care market through 2025 including high cost involved in the
manufacturing of products.
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Asia
Pacific hair care market can be segmented based on type, distribution channel, company,
and region. Considering the distribution channel, the market is fragmented into
modern trade, general store, specialty stores, online sales channel, and others.
Among these, the modern trade segment held the significant share of the market
until 2019, as it offers a large number of products under a single roof because
of which the customers can physically check the products and all details by
their own. Additionally, they offer huge discount on bulk purchases, which is
expected to propel the market growth in the year to come. On the other hand,
the online sales channel is expected to register high growth during the
forecast period. This high growth can be attributed to availability of good
discounts on numerous products. Moreover, variety of product are available for
the customers to check at the same time, which is further bolstering the growth
of the online sales segment in the region. Additionally, consumers lack time to
visit physical stores to purchase products owing to their hectic lifestyle,
which is propelling the segmental growth in the region. Moreover, presence of
additional advantage of free home delivery is further aiding the segmental
growth.
Shiseido Company, Limited, Johnson &
Johnson Services, Inc., Unilever PLC, Amway Corp., Oriflame Cosmetics AG,
Procter & Gamble Co., L'Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf
AG, are among others are the leading players operating in Asia Pacific hair
care market. The players are adopting several growth strategies to enhance the
market scenario of hair care. Other competitive strategies include new product
launches; mergers & acquisitions; agreements, partnerships, and
collaborations; and expansions to diversify their product portfolio in order to
strengthen their market position.
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“Asia Pacific hair care market is expected to register substantial CAGR until
2025 on account of improved living standards. Furthermore, increasing
consciousness regarding personal looks among individuals is further anticipated
to boost the market for hair care in the region over the coming years. In
addition to this, attractive packaging of hair care products, is further expected
to aid the market growth in the coming years.”, said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Asia Pacific Hair Care Market By Type (Hair Spray,
Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade,
General Store, Specialty Stores, Online Sales Channel, Others), By Country,
Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of Asia
Pacific hair care market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in Asia Pacific hair
care market.
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