North America to Dominate Lipstick Market until 2025
Increasing consciousness
pertaining to self-grooming is expected to drive the growth of global lipstick
market
According
to TechSci Research report, “Global
Lipstick
Market By Product Type (Gloss, Matte, Others), By Distribution Channel
(Departmental/ Grocery Stores, Multi Branded Retail Stores, Online Channels,
Supermarkets/Hypermarkets, Exclusive Retail Stores and Others), By Region,
Forecast & Opportunities, 2025”, the global lipstick market is expected to grow at a formidable
rate of 12% during the forecast period on account of the growing awareness
pertaining to aesthetics among the consumers, especially among the youth.
Additionally, growing influence of social media on the consumers is further
expected to propel the market growth through 2025. Also, flourishing e-commerce
platforms is further expected to fuel the market growth over the next few
years. Furthermore, launch of new range of products with attractive packaging
options, new shades, features at an exclusive price range by the major players
operating in the market is expected to create lucrative opportunities for the
market growth during the forecast period. However, high cost of some lipsticks
lead to affordability and budget constraints among the consumers, especially in
the emerging countries. Besides, presence of chemicals such as lead, cadmium,
among others in several lip shades might further restrict the market growth.
Moreover, animal testing of products also can impede the market growth on
account of ethical issues and increasing awareness among the population.
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The global lipstick market is segmented based on product type, distribution
channel, company and region. product type, distribution channel, company and
region. Based on product type, the market can be categorized into gloss, matte
and others. Among these, the matte segment is expected to witness significant
growth during the forecast period owing to the growing popularity of dry and
matte finished lip colors among the women population. Based on distribution
channel, the market can be fragmented into departmental/ grocery stores, multi
branded retail stores, online channels, supermarkets/hypermarkets, exclusive
retail stores and others. Here, the online
channels are expected to register the highest growth during the forecast
period. this can be ascribed to growing internet and smartphones penetration.
Additionally, benefits such as doorstep delivery, convenience, time saving,
availability of wide range of pricing and product options, availability of
complete product details, among others associated with online shopping channels
is further expected to drive the segmental growth through 2025. Regionally,
North America is expected to dominate the lipstick market owing to the surging
number of working women population in the region.
L'Oréal International, Christian Dior SE, Shiseido Company, Limited, The
Estée Lauder Companies Inc., Revlon, Inc., Coty, Inc., Avon Products, Inc.,
INGLOT Cosmetics, Chanel S.A., ABLE C&C Co., Ltd. and others are some of the
leading players operating in global lipstick market. The companies operating in
the market are using organic strategies such as product launches, mergers and
collaborations to boost their share.
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“North
America is expected to dominate the overall lipstick market owing to the
increasing disposal income of the population coupled with increasing
urbanization in the region. Additionally, market penetration and expansion of
major market players such as L'Oréal International, Christian Dior SE, Avon
Products, Inc., among others in the region is further expected to create
lucrative opportunities for the market growth. Besides, use of strong
advertising and marketing strategies by the brands is further expected to
foster the market growth through 2025.” said
Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
“Global Lipstick Market By Product Type (Gloss,
Matte, Others), By Distribution Channel (Departmental/ Grocery Stores, Multi
Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive
Retail Stores and Others), By Region, Forecast & Opportunities, 2025”, has
evaluated the future growth potential of global lipstick market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global lipstick market.
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