India Lipstick Market to Grow with a CAGR of 9.63% through 2030F
The India Lipstick Market is
expanding due to rising disposable incomes, urbanization, social media
influence, and increasing demand for organic products.
According to
TechSci Research report, “India Lipstick Market – By Region, Forecast
& Opportunities, 2030F”, India Lipstick Market
was valued at USD 630.55 Million in 2024 and is expected to reach USD 1094.78
Million by 2030 with a CAGR of 9.63% during the forecast period. The India
lipstick market has witnessed remarkable growth in recent years, driven by
increasing consumer awareness of beauty, rising disposable incomes, and the
expansion of digital and retail channels. With a diverse consumer base ranging
from young millennials to mature buyers, the demand for lipsticks spans various
price points and formulations, including matte, glossy, liquid, and
long-lasting variants. Urbanization and exposure to global beauty trends have
further fueled market expansion, leading to the entry of both international and
homegrown brands. The growing influence of social media and e-commerce
platforms has made lipsticks more accessible, offering consumers a wide variety
of shades and textures tailored to different skin tones and preferences.
Consumers are
now looking for beauty products that offer more than just aesthetic appeal,
leading to the rise of hybrid formulations infused with skincare benefits such
as hydration, sun protection, and anti-aging properties. Sustainable and
eco-friendly packaging is also gaining traction, with brands shifting towards
biodegradable and refillable lipstick cases to cater to environmentally
conscious consumers. Additionally, the surge of niche and indie beauty brands
is challenging traditional market leaders, as these brands focus on unique
formulations, Ayurvedic ingredients, and ethical production practices to
attract a loyal customer base.
The India
lipstick market is expected to continue its upward trajectory, supported by
evolving beauty trends, technological advancements in product formulation, and
the increasing role of digital platforms in consumer decision-making. Brands
that focus on sustainability, innovation, and inclusivity will likely gain a
competitive edge in this dynamic industry. While challenges such as market
saturation and regulatory compliance persist, companies that successfully
navigate these hurdles by adapting to consumer preferences and leveraging
digital transformation will sustain long-term growth. The market's evolution
will be shaped by a blend of tradition and modernity, where both
heritage-driven and contemporary beauty solutions find a place in India's
diverse consumer landscape.
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over xx market data Figures spread through xx Pages and an in-depth TOC on
"India Lipstick Market”
The India
Lipstick Market is segmented into type, form, distribution channel and
region.
Based
on form, liquid lipstick segment is the
fastest-growing category in the Indian lipstick market. Consumers prefer liquid
lipsticks for their long-lasting, smudge-proof, and high-pigment formulations,
making them ideal for all-day wear, especially in humid climates. The rise of
matte and transfer-proof finishes has further fueled demand, as Indian
consumers seek lip products that remain intact even after eating or drinking.
Additionally, liquid lipsticks often come with skincare benefits, such as
hydration and nourishment, addressing the need for comfort along with
durability. E-commerce platforms and social media influencers have played a
crucial role in popularizing liquid lipsticks, making them the go-to choice for
beauty enthusiasts across various price ranges.
Based
on region, South region is the fastest-growing segment in the Indian lipstick
market. This growth is driven by increasing urbanization, rising disposable
incomes, and a strong beauty-conscious consumer base in cities like Bengaluru,
Chennai, Hyderabad, and Kochi. The region’s humid climate has also boosted
demand for long-lasting, smudge-proof, and transfer-resistant lipsticks,
particularly in matte and liquid formulations. Additionally, South India has a
growing number of working professionals and a tech-savvy younger demographic
that actively engages with beauty trends through e-commerce and social media.
The expansion of premium and organic lipstick brands, coupled with a preference
for subtle and natural shades, further contributes to the rapid growth of the
market in this region.
Major companies
operating in India Lipstick Market are:
- Estée
Lauder Inc.
- Kylie
Cosmetics, LLC
- Rare
Beauty, LLC
- Vellvette
Lifestyle Private Limited
- L'oreal
India Private Limited
- Colorbar
Cosmetics Private Limited
- Yves
Saint Laurent India Private Limited
- FACES
Cosmetics India Pvt. Ltd.
- Nykaa-KK
Beauty Private Limited
- Lotus
Herbals Pvt Ltd.
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“The India lipstick market is driven by
rising disposable incomes, increasing beauty consciousness, expanding
e-commerce, social media influence, and a growing preference for organic
formulations. The key trends include the demand for personalized and
multi-functional lipsticks, the rise of sustainable and eco-friendly packaging,
the dominance of liquid and gloss formulations, and the surge of indie beauty
brands.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Lipstick Market,
By Type (Matte, Gloss, Others), By Form (Stick, Liquid, Palette), By
Distribution Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online,
Others), By Region, Competition Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Lipstick Market and provides
statistics & information on market size, structure and future market growth.
The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Lipstick Market.
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