Press Release

India Lipstick Market to Grow with a CAGR of 9.63% through 2030F

The India Lipstick Market is expanding due to rising disposable incomes, urbanization, social media influence, and increasing demand for organic products.


According to TechSci Research report, “India Lipstick Market – By Region, Forecast & Opportunities, 2030F”, India Lipstick Market was valued at USD 630.55 Million in 2024 and is expected to reach USD 1094.78 Million by 2030 with a CAGR of 9.63% during the forecast period. The India lipstick market has witnessed remarkable growth in recent years, driven by increasing consumer awareness of beauty, rising disposable incomes, and the expansion of digital and retail channels. With a diverse consumer base ranging from young millennials to mature buyers, the demand for lipsticks spans various price points and formulations, including matte, glossy, liquid, and long-lasting variants. Urbanization and exposure to global beauty trends have further fueled market expansion, leading to the entry of both international and homegrown brands. The growing influence of social media and e-commerce platforms has made lipsticks more accessible, offering consumers a wide variety of shades and textures tailored to different skin tones and preferences.

Consumers are now looking for beauty products that offer more than just aesthetic appeal, leading to the rise of hybrid formulations infused with skincare benefits such as hydration, sun protection, and anti-aging properties. Sustainable and eco-friendly packaging is also gaining traction, with brands shifting towards biodegradable and refillable lipstick cases to cater to environmentally conscious consumers. Additionally, the surge of niche and indie beauty brands is challenging traditional market leaders, as these brands focus on unique formulations, Ayurvedic ingredients, and ethical production practices to attract a loyal customer base.

The India lipstick market is expected to continue its upward trajectory, supported by evolving beauty trends, technological advancements in product formulation, and the increasing role of digital platforms in consumer decision-making. Brands that focus on sustainability, innovation, and inclusivity will likely gain a competitive edge in this dynamic industry. While challenges such as market saturation and regulatory compliance persist, companies that successfully navigate these hurdles by adapting to consumer preferences and leveraging digital transformation will sustain long-term growth. The market's evolution will be shaped by a blend of tradition and modernity, where both heritage-driven and contemporary beauty solutions find a place in India's diverse consumer landscape.


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The India Lipstick Market is segmented into type, form, distribution channel and region.

Based on form, liquid lipstick segment is the fastest-growing category in the Indian lipstick market. Consumers prefer liquid lipsticks for their long-lasting, smudge-proof, and high-pigment formulations, making them ideal for all-day wear, especially in humid climates. The rise of matte and transfer-proof finishes has further fueled demand, as Indian consumers seek lip products that remain intact even after eating or drinking. Additionally, liquid lipsticks often come with skincare benefits, such as hydration and nourishment, addressing the need for comfort along with durability. E-commerce platforms and social media influencers have played a crucial role in popularizing liquid lipsticks, making them the go-to choice for beauty enthusiasts across various price ranges.

Based on region, South region is the fastest-growing segment in the Indian lipstick market. This growth is driven by increasing urbanization, rising disposable incomes, and a strong beauty-conscious consumer base in cities like Bengaluru, Chennai, Hyderabad, and Kochi. The region’s humid climate has also boosted demand for long-lasting, smudge-proof, and transfer-resistant lipsticks, particularly in matte and liquid formulations. Additionally, South India has a growing number of working professionals and a tech-savvy younger demographic that actively engages with beauty trends through e-commerce and social media. The expansion of premium and organic lipstick brands, coupled with a preference for subtle and natural shades, further contributes to the rapid growth of the market in this region.

 

Major companies operating in India Lipstick Market are:

  • Estée Lauder Inc.
  • Kylie Cosmetics, LLC
  • Rare Beauty, LLC
  • Vellvette Lifestyle Private Limited
  • L'oreal India Private Limited
  • Colorbar Cosmetics Private Limited
  • Yves Saint Laurent India Private Limited
  • FACES Cosmetics India Pvt. Ltd.
  • Nykaa-KK Beauty Private Limited
  • Lotus Herbals Pvt Ltd.


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The India lipstick market is driven by rising disposable incomes, increasing beauty consciousness, expanding e-commerce, social media influence, and a growing preference for organic formulations. The key trends include the demand for personalized and multi-functional lipsticks, the rise of sustainable and eco-friendly packaging, the dominance of liquid and gloss formulations, and the surge of indie beauty brands.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Lipstick Market, By Type (Matte, Gloss, Others), By Form (Stick, Liquid, Palette), By Distribution Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Lipstick Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Lipstick Market.

 

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India Lipstick Market By Type (Matte, Gloss, Others), By Form (Stick, Liquid, Palette), By Distribution Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Mar, 2025

The India Lipstick Market is expanding due to rising disposable incomes, urbanization, social media influence, and increasing demand for organic products.

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