Personalized Nutrition Market to Witness Robust Growth Rate through 2025
Rise in concerns related to inadequate nutrition and
expanding nutraceutical industry to drive the growth of global personalized
nutrition market
According to TechSci Research report, “Global Personalized Nutrition Market By Dosage Form (Tablets, Capsule, Powders, Liquids, Others),
By Product Type (Dietary Supplements and Nutraceuticals, Functional Food,
Functional Beverage, Digitalized DNA-based Diet, Sports Nutrigenomics, Others),
By Tool Type (Genetic test kits, Food labels, Interactive apps, Portable
gadgets, Wearable, Others), By Application (Standard Supplements, Disease
Based, Additional Supplements, Medicinal Supplements, Sports Nutrition), By
Region, Forecast & Opportunities, 2025”, global personalized nutrition
market expected to witness robust growth during the forecast period. Upsurge in
the preference for high-quality nutritional food is one of the major factors
accounting for the growth of global personalized nutrition market across the
globe. Moreover, rising capability to track health data on daily basis using
wearable solutions is expected to bode well for the growth of global
personalized nutrition market through the forecast period. In addition to this,
advancements in personalized medicine manufacturing industry is anticipated to
positively influence the growth of global personalized nutrition market in the
years to come. Also, surging innovations in metabolic profiling technologies has
led to investigation of nutrition requirements of an individual, which in turn
is anticipated to drive the development of personalized programs, thereby
making headway for the growth of global personalized nutrition market across
the globe. Along with this, growing geriatric population, is expected to
positively contribute to the market growth over the next few years owing to the
requirement for specialized diets and supplements. However, there are some
factors such as requirement for well qualified physicians and safety
considerations coupled with high cost of personalized nutrition products which
might act as major impediments to the growth of global personalized nutrition
market.
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Global personalized nutrition market can be segmented based
on dosage form, product type, tool type, application, company, and region.
Considering the product type, the market is fragmented into dietary supplements
and nutraceuticals, functional food, functional beverage, digitalized DNA-based
diet, sports nutrigenomics and others. The dietary supplements and nutraceuticals
segment dominated the global personalized nutrition market in terms of largest
market share until 2019 and is further anticipated to maintain its dominance
during the forecast period as well, which can be accredited to high healthcare
expenditure and utilization of advanced technologies for the production of
dietary supplements. In terms of tool type, the market is categorized into
genetic test kits, food labels, interactive apps, portable gadgets, wearable
and others. Out of these, the genetic test kits segment is forecast to grow at
a high rate in the years to come, owing to a sense of relief from uncertainty.
Along with this, these provide information to help consumers make informed
lifestyle decisions, which is anticipated to positively supplement the growth
of segment until 2025.
BASF SE, Herbalife Nutrition Ltd., Amway, DNAfit, Wellness
Coaches, Atlas Biomed Group Limited, Habit food personalized, LLC, Persona,
Bactolac Pharmaceutical, Inc., Balchem Corporation, Zipongo, DNAlysis, Sanger
Genomics Pvt Ltd., Mindbodygreen, BiogeniQ, Helix, Segterra, Metagenics, Inc.,
GX Sciences, Inc., Nutrigenomix are among others are the leading players
operating in global personalized nutrition market. The players are adopting
several growth strategies to enhance the market scenario of personalized
nutrition. Other competitive strategies include product launches; mergers &
acquisitions; agreements, partnerships, and collaborations; and expansions to
diversify product portfolio in order to strengthen their market position.
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“North America is forecast to dominate the global
personalized nutrition market until 2025 on account of rise in awareness among
consumers about the importance of boosting their digestive health. Furthermore,
high acceptance of plant-based diets supports the development of new vegetable
based supplements, which is also anticipated to contribute to the growing
trend. Additionally, increase in income of consumers in the region is leading
to increased buying power, which is further expected to boost the market growth
in the region over the coming years.”, said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global management consulting firm.
“Global Personalized Nutrition Market By Dosage Form
(Tablets, Capsule, Powders, Liquids, Others), By Product Type (Dietary
Supplements and Nutraceuticals, Functional Food, Functional Beverage,
Digitalized DNA-based Diet, Sports Nutrigenomics, Others), By Tool Type
(Genetic test kits, Food labels, Interactive apps, Portable gadgets, Wearable,
Others), By Application (Standard Supplements, Disease Based, Additional
Supplements, Medicinal Supplements, Sports Nutrition), By Region, Forecast
& Opportunities, 2025” has evaluated the future growth potential of global
personalized nutrition market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in global
personalized nutrition market.
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