Personalized Nutrition Market to Grow with a CAGR of 16.40% through 2030F
Growing consumer health awareness and increasing prevalence
of customized approaches for nutrition is expected to drive the Global
Personalized Nutrition Market growth in the forecast period, 2026-2030.
According to TechSci Research report, “Global Personalized Nutrition Market - Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2030F”, the
Global Personalized Nutrition Market stood at USD 12.50 billion in 2024 and is
anticipated to grow with a CAGR of 16.40% in the forecast period, 2026-2030.
Personal nutrition utilizes individual genetic and characteristic information
to develop tailored nutritional advice, products, or services aimed at
facilitating long-term dietary behavior change for improved health.
Nutritionists and other dietary specialists implement dietary adjustments to
optimize and enhance our well-being through personalized nutrition plans,
commonly referred to as personalized nourishment strategies. Conditions such as
obesity, heart disease, and type 2 diabetes can be mitigated through such
interventions.
Personalized nutrition has been central to the work of
registered dietitians since the inception of their careers, offering customized
nourishment guidance that addresses their patients' physical, clinical, and
emotional needs. The COVID-19 pandemic has significantly influenced the growth
of the personalized nutrition market. The accelerated growth during this period
can be largely attributed to a shift in people's attitudes towards adopting a
healthy lifestyle and incorporating immune-boosting diets. As health concerns
become more prevalent, individuals are seeking out health supplements to
enhance their immune function, driving the demand for personalized nutrition.
The scope of personalized nutrition now encompasses a comprehensive approach,
encompassing an assessment of an individual's genetic traits, dietary
preferences, physical activity, sleep patterns, microbiome, and even metabolic
rates. Driven by increasing consumer health consciousness and rising disposable
incomes, individuals across the region are increasingly turning to dietary
supplements and other nutritional aids. Consumer awareness of their dietary
choices is on the rise, with people opting for multivitamins and mineral
supplements in the form of capsules and tablets as a result of lifestyle
changes and a greater understanding of fitness and health.
Browse over 26 market data Figures spread
through 91 Pages and an in-depth TOC on "Global Personalized Nutrition Market”
The demand for personalized solutions, driven by rising
health awareness, the strong trend of digitalization in healthcare, and the
growing older population across regions, are among the major factors expected
to contribute to market growth. Shifting demand patterns, such as a preference
for highly nutritious food based on their nutritional content, are anticipated
to stimulate the growth of personalized nutrition approaches, further
bolstering market expansion. The surging popularity of receiving nutritional
guidance tailored to individual needs serves as a key driver for the
personalized nutrition market. With a rising number of individuals struggling
with obesity, unhealthy eating habits, and busy lifestyles, personalized
nutrition is poised to gain traction.
Personalized nutrition entails a diet that is specifically
recommended to meet individual nutritional requirements. The personalized
nutrition can unveil a comprehensive profile of an individual's metabolism,
environmental exposure, genetic makeup, personal wellness goals, and microbiome
composition. According to the American Nutrition Association, personalized
nutrition is a field that can uncover human individuality and facilitate the
development of nutrition strategies for disease management, prevention, and
treatment to promote healthy lifestyles. The demand for conscious food choices,
healthy lifestyles, and preventive health measures in the food sector is
driving the overall growth of personalized nutrition. Similarly, emerging
companies in the personalized nutrition industry are already at the forefront
of innovation, leading market players to devise strategies for customers. For
instance, in November 2019, Amway, a US-based multinational company, announced
a USD 200 million investment in China for the establishment of an innovation
center focused on dietary supplements. This innovation center aims to provide
individuals with customized solutions for personalized nutrition. Such
initiatives from market leaders are also expected to propel market growth.
However, factors such as the high cost of personalized nutritionists and
limited awareness may pose challenges to market expansion. The high cost of
dietary supplements and nutrition plans, along with the complexities associated
with the approach, are anticipated to impede market growth. The regulatory
presence in the personalized nutrition sector is expected to present challenges
in the forecast period.
The Global Personalized Nutrition
Market is segmented into product type, application, dosage forms, end user,
regional distribution, and company.
Based
on dosage form, the market is segmented into tablets, capsule, powders,
liquids, and others. The tablet segment holds the largest share in the global
personalized nutrition market of 2024. Tablets are one of the various methods
of consuming dietary supplements. Initially, painkiller drugs were compressed
into tablet form for precise dosage and enhanced portability. The discovery of
compounds like vitamins, minerals, micronutrients, and other pigments has paved
the way for dietary supplements. Currently, tablets come in different types,
including coated, uncoated, chewable, lozenges, time and sustained releases,
and enteric-coated tablets. Presently, an aqueous coating solution is applied
to ensure safety, protection, and ease of swallowing.
Based
on region, Europe is emerging as the fastest-growing region in the global
personalized nutrition market due to a combination of advanced healthcare
infrastructure, growing health awareness, and strong regulatory support.
European consumers are increasingly prioritizing preventive healthcare and
wellness, leading to a surge in demand for personalized dietary solutions
tailored to individual needs. Rising incidences of lifestyle-related conditions
such as obesity, diabetes, and cardiovascular diseases have further driven
interest in customized nutrition to manage and prevent chronic health
issues. Technological advancements also play a key role in Europe's
growth. The widespread adoption of digital health tools, wearable fitness
devices, and DNA testing kits has made it easier for consumers to access and
engage with personalized nutrition services. Europe's robust research
environment and high investment in biotech and nutrigenomics support innovation
and product development in this space. In addition, European regulatory
bodies encourage transparency and safety in nutrition products, which boosts
consumer confidence. The growing popularity of clean-label, vegan, and
sustainable nutrition options aligns with the personalized approach and
resonates strongly with European values. Coupled with a rising aging population
seeking tailored health solutions and an increasing number of startups entering
the market, these factors collectively contribute to Europe’s rapid growth in
the personalized nutrition sector.
Major
companies operating in Global Personalized Nutrition Market are:
- BASF SE
- DSM
- Herbalife Nutrition Ltd
- Metagenics, Inc.
- DNAfit
- Nutrigenomix Inc.
- Atlas Biomed Group Limited
- Habit, LLC
- Bactolac Pharmaceutical
- Balchem Corporation
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“Increasing awareness among individuals regarding the
improvement of general health and well-being, coupled with the growing use of
smart health monitoring devices and the rise in the geriatric population, are
key drivers of market revenue growth. The consumption of personalized nutrition
supplements is gaining popularity among athletes and geriatric patients.
According to the World Health Organization (WHO), the number of individuals
aged 80 years or older is projected to triple between 2020 and 2050, reaching
426 million. The demand for personalized nutrition products is being fueled by
the dietary supplement requirements of health-conscious individuals, as
nutritionists and dietitians worldwide are rapidly recommending tailored diets
that align with individual lifestyles and medical histories. The intake of
high-calorie foods and unhealthy lifestyles adversely affect the immune system
of individuals. Research indicates that an unhealthy diet contributes to
approximately 678,000 deaths annually in the U.S. due to nutrition and
obesity-related diseases. These indicators are driving the strategic demand for
personalized nutrition solutions. The major international public health
organizations such as the WHO and the European Public Health Association
(EUPHA) are spearheading various health and fitness awareness programs, further
boosting the demand for personalized nutrition products. Recent advancements in
research and development (R&D) activities in clinical nutrition are
noteworthy, as numerous organizations are working towards innovative
personalized nutrition solutions based on consumer lifestyle studies. Smart
health monitoring devices are facilitating R&D efforts by providing
real-time consumer data insights to personalized nutrition companies. The research
institutes such as the National Institutes of Health (NIH) in the U.S. and
others are offering grant funding to develop Artificial Intelligence (AI)
algorithms to predict individual responses to food and dietary patterns. These
factors are driving the revenue growth of the market.,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“Global Personalized Nutrition Market By Product Type
(Active Measurement, Standard Measurement), By Application (Standard
Supplement, Disease Based), By Dosage Forms (Tablets, Capsule, Powders,
Liquids, Others), By End User (Direct-To-Consumer, Wellness & Fitness
Centers, Hospital & Clinics, Institutions), By Region, By Competition
Forecast & Opportunities, 2020-2030F”, has evaluated the
future growth potential of Global Personalized Nutrition Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Personalized Nutrition Market
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