Personalized Nutrition Market to Grow with a CAGR of 16.4% through 2028
Growing consumer health
awareness and increasing prevalence of customized approaches for nutrition is expected
to drive the Global Personalized Nutrition Market growth in the forecast
period, 2024-2028.
According to TechSci Research
report, “Global Personalized Nutrition Market - Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Personalized Nutrition
Market stood at USD 12.50 billion in 2022 and is anticipated to grow with a
CAGR of 16.4% in the forecast period, 2024-2028. Personal nutrition utilizes
individual genetic and characteristic information to develop tailored
nutritional advice, products, or services aimed at facilitating long-term
dietary behavior change for improved health. Nutritionists and other dietary
specialists implement dietary adjustments to optimize and enhance our
well-being through personalized nutrition plans, commonly referred to as
personalized nourishment strategies. Conditions such as obesity, heart disease,
and type 2 diabetes can be mitigated through such interventions.
Personalized nutrition has
been central to the work of registered dietitians since the inception of their
careers, offering customized nourishment guidance that addresses their
patients' physical, clinical, and emotional needs. The COVID-19 pandemic has significantly
influenced the growth of the personalized nutrition market. The accelerated
growth during this period can be largely attributed to a shift in people's
attitudes towards adopting a healthy lifestyle and incorporating
immune-boosting diets. As health concerns become more prevalent, individuals
are seeking out health supplements to enhance their immune function, driving
the demand for personalized nutrition. The scope of personalized nutrition now
encompasses a comprehensive approach, encompassing an assessment of an
individual's genetic traits, dietary preferences, physical activity, sleep
patterns, microbiome, and even metabolic rates. Driven by increasing consumer
health consciousness and rising disposable incomes, individuals across the region
are increasingly turning to dietary supplements and other nutritional aids.
Consumer awareness of their dietary choices is on the rise, with people opting
for multivitamins and mineral supplements in the form of capsules and tablets
as a result of lifestyle changes and a greater understanding of fitness and
health.
Browse over 26 market data Figures
spread through 91 Pages and an in-depth TOC on "Global Personalized Nutrition Market.”
The demand for personalized
solutions, driven by rising health awareness, the strong trend of
digitalization in healthcare, and the growing older population across regions,
are among the major factors expected to contribute to market growth.
Additionally, shifting demand patterns, such as a preference for highly
nutritious food based on their nutritional content, are anticipated to
stimulate the growth of personalized nutrition approaches, further bolstering
market expansion. The surging popularity of receiving nutritional guidance
tailored to individual needs serves as a key driver for the personalized
nutrition market. With a rising number of individuals struggling with obesity,
unhealthy eating habits, and busy lifestyles, personalized nutrition is poised
to gain traction.
Personalized nutrition
entails a diet that is specifically recommended to meet individual nutritional
requirements. Moreover, personalized nutrition can unveil a comprehensive
profile of an individual's metabolism, environmental exposure, genetic makeup,
personal wellness goals, and microbiome composition. According to the American
Nutrition Association, personalized nutrition is a field that can uncover human
individuality and facilitate the development of nutrition strategies for
disease management, prevention, and treatment to promote healthy lifestyles.
Furthermore, the demand for conscious food choices, healthy lifestyles, and
preventive health measures in the food sector is driving the overall growth of
personalized nutrition. Similarly, emerging companies in the personalized
nutrition industry are already at the forefront of innovation, leading market
players to devise strategies for customers. For instance, in November 2019,
Amway, a US-based multinational company, announced a USD 200 million investment
in China for the establishment of an innovation center focused on dietary
supplements. This innovation center aims to provide individuals with customized
solutions for personalized nutrition. Such initiatives from market leaders are
also expected to propel market growth. However, factors such as the high cost
of personalized nutritionists and limited awareness may pose challenges to
market expansion. Additionally, the high cost of dietary supplements and
nutrition plans, along with the complexities associated with the approach, are
anticipated to impede market growth. Furthermore, regulatory presence in the
personalized nutrition sector is expected to present challenges in the forecast
period.
The Global Personalized Nutrition
Market is segmented into product type, application, dosage forms, end user, regional
distribution, and company.
Based
on dosage form, the market is segmented into tablets, capsule, powders,
liquids, an others. The tablet segment holds the largest share in the global
personalized nutrition market of 2022. Tablets are one of the various methods
of consuming dietary supplements. Initially, painkiller drugs were compressed
into tablet form for precise dosage and enhanced portability. The discovery of
compounds like vitamins, minerals, micronutrients, and other pigments has paved
the way for dietary supplements. Currently, tablets come in different types,
including coated, uncoated, chewable, lozenges, time and sustained releases,
and enteric-coated tablets. Presently, an aqueous coating solution is applied
to ensure safety, protection, and ease of swallowing.
Based
on region, North America segment is expected to grow during the forecast
period. North America accounted for the
largest revenue share in the personalized nutrition market in 2022. The
region's revenue growth is driven by rapid R&D on clinical nutrition, new
product innovation, and the presence of numerous startups and incubation
companies focused on personalized nutrition. Investments from venture capitals
and private equity firms, along with grants provided by medical institutes like
the National Institutes of Health (NIH), further fuel the market's revenue
growth in the region. In 2022, Asia Pacific maintained a steady revenue share
in the personalized nutrition market. The region's revenue growth is propelled
by the continued demand for nutritional supplements, a growing middle-class
population, and an increasing awareness of health and fitness among younger
consumers. With a significant number of children under the age of 18, South
Asia presents a promising market opportunity. Moreover, rising income levels
are boosting the purchasing power of consumers in the region, contributing to
the market's revenue growth. Europe, on the other hand, accounted for a
moderate revenue share in the personalized nutrition market in 2022. Revenue
growth in the region is driven by factors such as the increasing number of
sports clubs offering personalized nutrition programs, a growing focus on
health and immunity development, and the well-established presence of key
players. The European Union's regulatory framework on food law has also played
a significant role in shaping the personalized nutrition market. Additionally,
changes in lifestyle, consumer preferences, and the rise in the middle-class
population further contribute to the region's revenue growth.
Major companies
operating in Global Personalized Nutrition Market are:
- BASF SE
- DSM
- Herbalife Nutrition Ltd
- Metagenics, Inc.
- DNAfit
- Nutrigenomix Inc.
- Atlas Biomed Group Limited
- Habit, LLC
- Bactolac Pharmaceutical
- Balchem Corporation
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“Increasing awareness among
individuals regarding the improvement of general health and well-being, coupled
with the growing use of smart health monitoring devices and the rise in the
geriatric population, are key drivers of market revenue growth. The consumption
of personalized nutrition supplements is gaining popularity among athletes and
geriatric patients. According to the World Health Organization (WHO), the
number of individuals aged 80 years or older is projected to triple between
2020 and 2050, reaching 426 million. The demand for personalized nutrition
products is being fueled by the dietary supplement requirements of health-conscious
individuals, as nutritionists and dietitians worldwide are rapidly recommending
tailored diets that align with individual lifestyles and medical histories. The
intake of high-calorie foods and unhealthy lifestyles adversely affect the
immune system of individuals. Research indicates that an unhealthy diet
contributes to approximately 678,000 deaths annually in the U.S. due to
nutrition and obesity-related diseases. These indicators are driving the
strategic demand for personalized nutrition solutions. Furthermore, major
international public health organizations such as the WHO and the European
Public Health Association (EUPHA) are spearheading various health and fitness
awareness programs, further boosting the demand for personalized nutrition
products. Recent advancements in research and development (R&D) activities
in clinical nutrition are noteworthy, as numerous organizations are working
towards innovative personalized nutrition solutions based on consumer lifestyle
studies. Smart health monitoring devices are facilitating R&D efforts by
providing real-time consumer data insights to personalized nutrition companies.
Additionally, research institutes such as the National Institutes of Health
(NIH) in the U.S. and others are offering grant funding to develop Artificial
Intelligence (AI) algorithms to predict individual responses to food and
dietary patterns. These factors are driving the revenue growth of the market.,”
said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“Global Personalized Nutrition Market By Product Type (Active Measurement,
Standard Measurement), By Application (Standard Supplement, Disease Based), By
Dosage Forms (Tablets, Capsule, Powders, Liquids, Others), By End User (Direct-To-Consumer,
Wellness & Fitness Centers, Hospital & Clinics, Institutions), By
Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the
future growth potential of Global Personalized Nutrition Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Personalized Nutrition Market
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