Accenture acquires VanBerlo to help its clients build smart connected solutions.

New York: Leading global professional services company Accenture has acquired Dutch product design and innovation agency VanBerlon for an undisclosed amount. The deal aims at strengthening Accenture’s capabilities to help its clients profit from the merging of physical products and digital services. VanBerlo’s team, which has over 90 professionals, is expected to join Accenture Industry X.0, which fosters digital transformation through the integration of multitude of technologies.

Managing director and digital lead of Accenture said, “The number of smart connected products is increasing rapidly and the speed of digitization is challenging our clients’ design and development processes. Both call for a new approach to innovation. Bringing VanBerlo’s creative team into our Industry X.0 practice will enable us to help our clients develop new business models and generate new revenues from smart connected products and services.”

CEO of VanBerlo said, “Our multidisciplinary team is passionate about creating forward-looking solutions that meet humans’ needs and generate growth for clients. We are looking forward to joining Accenture Industry X.0 and driving innovation for global clients.”

According to TechSci Research, this acquisition will enable Accenture to help the clients develop new business models and generate new revenues from smart connected products and services. VanBerlo is an award-winning product design and innovation agency. It owns a wealth of experience in innovation and product strategy, product, software and user experience design, and prototyping, with a focus on sustainable solutions. The company’s smart connected solutions combine physical objects with digital services, using technologies like internet of things sensors, artificial intelligence and data analytics. These solutions can provide more personalized offerings and convenience to users while offering companies new ways to expand their businesses. Mergers and acquisitions have always been Accenture’s key growth strategies. VanBerlo brings an extensive track record in innovation and product strategy, software, user experience design, and prototyping to the global consulting giant.

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