North America to Dominate Global Beacon Technology Market through 2024
Growing integration of
beacon technology in cameras, POS devices, digital signage and vending machines
to drive global beacon technology market through 2024
According
to TechSci Research report, “Global
Beacon Technology Market By Component, By Technology, By Connectivity Type,
By Application, By Region, Competition, Forecast & Opportunities, 2024”, global beacon technology market is projected to grow at a
CAGR of over 45% during
2019-2024, as business owners are implementing location-based
proximity marketing solutions to improve customer experience. Moreover,
increasing proliferation of smart cities is positively influencing the growth
of the market, as beacons can facilitate highly connected urban infrastructures.
Beacon technology caters to various verticals such as BFSI, logistics and
retail and transportation.
Browse 26
market data Tables and 122 Figures spread through 146 Pages and an in-depth TOC on "Global
Beacon Technology Market "
https://www.techsciresearch.com/report/beacon-technology-market/3946.html
Beacon
technology market, globally, can be segmented based on component, technology,
connectivity type, application and region. In terms of technology, Eddystone is
expected to grow at the fastest rate during the forecast period, as it is open
format, offering broad range of services for proximity interactions without the
need for applications. On the basis of connectivity type, the market can be
segmented into Wi-Fi, BLE and others. BLE or Bluetooth low-energy segment
dominated the market in 2018 and is expected to account for the largest market
share in coming years, on the back of being a low-cost alternative to other
technologies. Moreover, Bluetooth low-energy consumes less power.
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Aruba Networks, Inc. (a Hewlett Packard Enterprise
company), Apple Inc., Qualcomm Inc., Cisco Systems Inc., Samsung Electronics
Co. Ltd., Blue Sense Networks Ltd., Estimote, Inc., Kontakt.io and Accent
Advanced Systems SL are some of the
leading players operating in global beacon technology market. Companies
operating in the market are using organic strategies such as product launches, mergers
and collaborations to boost their share. Apple is the first company to introduce
Bluetooth based iBeacon protocol back in 2013. In 2015, Google launched
Eddystone BLE with transparency and robustness in mind.
“North America accounted for the largest share in global beacon
technology market in 2018 and is expected to continue its market dominance
during the forecast period due to large-scale adoption of the technology by
various verticals, such as retail, backed by high penetration of mobile devices
in the region. Moreover, major retailers such as Walmart and Target are
leveraging the beacon technology for providing customers with product
information, flash sales and offers.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global management consulting firm.
“Global Beacon Technology Market By Component, By
Technology, By Connectivity Type, By Application, By Region, Competition,
Forecast & Opportunities, 2024” has evaluated the future growth potential of global beacon
technology market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in global beacon technology
market.
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