India Perfumes And Deodorants Market to Grow at 17% until 2024
Rising penetration of
international brands, innovative branding and marketing along with increasing
urban population to drive India perfumes and deodorants market through
2023
According to
TechSci Research report, “India
Perfumes & Deodorants Market By Type, By Price Segment, By Sales
Channel, Competition, Forecast & Opportunities, 2013-2024”, India
perfumes and deodorants market is anticipated to register a CAGR of 17% during
2018 - 2024. Perfumes and deodorants are primarily designed to mask the body
odor caused by bacterial perspiration. The growth in the market is led by evolving retail scenario,
rising number of new product launches, and growing demand for herbal perfumes
and deodorants. Rising focus on innovative marketing campaigns along with
increasing number of retail outlets across Tier-II and Tier-III cities are
contributing towards the growth of India perfumes and deodorants market. Additionally,
rising personal disposable income and growing urban population and working
women population is further positively influencing perfumes and deodorants
market in the country.
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Booming online retail is yet another factor that is boosting sales of perfumes
and deodorants in India. Further, emergence of brands such as Nykaa, Purplle,
New U and Parcos along with expanding internet user base is positively
influencing the country’s personal care industry. South and West regions of India
are the leading demand generators of perfumes and deodorants owing to large urban
population in these regions. Moreover, cities like Mumbai, Pune, Ahmedabad,
Tamil Nadu and Hyderabad are the some of the largest markets in India due to
their large urban population.
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“India perfumes
and deodorants market is growing at a robust pace on account of rising
number of product innovation and booming e-commerce and retail industry. Moreover,
leading players are constantly focusing on introducing perfumes and deodorants to
address diverse customer needs. For instance, companies are launching roll-ons
and pocket perfumes that are easy to carry along with different variants of
perfumes and deodorants, which include herbal perfumes, no gas deodorants, etc.
Such developments along with introduction of safe and skin friendly products are
anticipated to steer growth in the market over the next five years.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“India Perfumes
& Deodorants Market By Type, By Price Segment, By Sales Channel,
Competition, Forecast & Opportunities, 2013-2024” has evaluated the future
growth potential of India market and provides statistics and information on
market structure, size, share and future growth. The report is intended to
provide cutting-edge market intelligence and help decision makers take sound
investment decision. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities
present in India perfumes and deodorants market.
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