Precisely a year after entertainment entrepreneur Oprah Winfrey declared she was propelling her line of supermarket refrigerated soups and side dishes, she's expanding to the frozen food market.

United States: Oprah Winfrey announced that she is joining with Kraft Heinz on a new allowance of her "O, That's Good" brand with frozen pizzas.        

Winfrey said that Pizza is a preferred, fun and relaxed food to share with family and friends. She also added that she always looks to add a nourishing twist to the food that’s the main reason she entered the frozen pizza with cauliflower market while maintaining that classic, cheesy pizza flavor that everyone will love.

Many Winfrey's market foods contain cauliflower or butternut squash as a method for adding a touch of sustenance to generally liberal sustenance’s. Even though, it must to be noticed that Winfrey's new pizza crust contain not as much as a half measure of vegetables per serving.

This frozen pizza line will primarily offer four varieties: Pepperoni, Supreme, Five Cheese and Fire Roasted Veggie.

Oprah and her professional partner Kraft Heinz said the new 11-inch pizzas are between 280 and 330 calories and contain three to five grams of saturated fat which is very less.

Moreover, Winfrey is spreading her line of soups with the addition of Chicken with White & Wild Rice Soup, Sour Cream & Chive Mashed Potatoes, Roasted Corn Chowder and Broccoli Cheddar Rice.

According to TechSci Research, the partnership of Oprah Winfrey with Kraft Heinz is in line with its vision of Performance with Purpose that aims of making nutritious products with less fat and calories. The partnership of Oprah Winfrey with Kraft Heinz will allow them Oprah to diversify product offering and this will have a positive impact on the Frozen Food Market globally. Rising health-consciousness among end users for avoiding adverse health effects is responsible for the shift towards the adoption of less fat and calories food. Moreover, rising popularity among the working population coupled with the decline in use of preservatives due to cold storage of food will propel the growth of the market in the forecast period.

According to the recently published report by TechSci Research, “Global Frozen Pizza Market, By Crust Type (Thin, Pan Pizza, Stuffed Crust Pizza and others), By Toppings (Fruits & Vegetable and Meat), Size (Regular, Medium, Large), Distribution Channel (Store-Based and Non-Store Based), By Company and By Geography, Forecast & Opportunities, 2023”, Global Frozen Pizza Market is projected to witness growth at a CAGR of over 4% by 2023, in value terms owing to increasing popularity of Frozen Pizzas as they are convenient. Moreover, rising popularity among the working population coupled with the decline in use of preservatives due to cold storage of food will propel the growth of the market in the forecast period. Based on the toppings, the Global Frozen Pizza Market is dominated by frozen fruits & vegetables, which is expected to maintain its position in the forecast period owing to growing vegan population globally. Based on the distribution channel, the store-based segment holds the largest market share and is projected to lead the market in the forecast period due to ease of availability of frozen pizzas in supermarkets. North America region leads the Frozen Pizza Market due to widespread consumption of Frozen Pizza among the working population that finds it convenient to use in countries like US and Canada.