Increasing Penetration of Washing Machines Drives the Global Liquid Detergent Market
Rising popularity
of eco-friendly liquid detergents, increasing population of working women and
growing penetration of washing machines in emerging, to drive the Global Liquid
Detergent Market through 2023
According to TechSci Research
report, “Global
Liquid Detergent Market, By Type
(Organic and Inorganic), By Distribution Channel (Store Based Retail and
Non-Store Retail), By End-Users (Residential and Commercial), By Company and By
Geography, Forecast & Opportunities, 2023”, Global Liquid Detergent Market is expected to post a
robust CAGR of over 8% by 2023, in value terms owing to the rising popularity
of eco-friendly liquid detergents as synthetic detergents tend to pollute water
as well as the environment. Moreover,
the increasing population of working women globally coupled with the growing penetration
of washing machines in the emerging economies like India and China is expected
to drive the Global Liquid Detergent Market by 2023. Based on the type, the
inorganic segment holds the largest market share and is expected to maintain
its position during the forecast period, owing to its cost-effectiveness.
Moreover, the growing environmental concerns associated with the use of
detergents has propelled the demand of environment-friendly bio-detergents as
well as organic detergents which is in turn anticipated to drive the growth of
the market in the next five years. Additionally, the increasing innovations by
manufacturers to make effective liquid detergents that clean stains in washing
machines, coupled with factors such as rising disposable incomes, increasing
standards of living and growing number of working women is projected to drive
the growth of Liquid Detergent Market by from 2018 to 2023.
Based on the distribution
channel, the store-based retail segment dominates the market in 2017 due to
easy availability of a wide variety of liquid detergents in supermarkets as well
as hypermarkets. Non-store retail segment is expected to lead the market during
the forecast period, due to the convenience factor associated with online as
well as teleshopping platforms as well as discount schemes as well as huge
sales available which has caught the attention of consumers in the recent years.
Henkel & Company KGaA, Church and Dwight Company,
The Clorox Company, Unilever Plc, Procter and Gamble etc, are major companies
operating in the Global Liquid Detergent Market.
North-America dominates the
Global Liquid Detergent Market in 2017, due to the rising use of Liquid
Detergents in laundry and cleaning by consumers coupled with the rising
adoption of organic liquid detergents. Asia-Pacific is expected to grow at the
highest rate during the forecast period due to rising disposable incomes,
improving standards of living and rapid industrialization and globalization,
increasing penetration of washing machines in the emerging economies like
China, Japan and India.
“The increasing
penetration of washing machines is one of the major drivers of Global Liquid
Detergent Market in the next five years as the rising use of washing machines
is also boosting the demand for liquid detergents that are machine compatible. Moreover,
the ease of availability of a variety of liquid detergents in super markets
coupled with the growing popularity of online as well as teleshopping is
expected to drive the Liquid Detergent market through 2023.”, said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Global
Liquid Detergent Market, By Type
(Organic and Inorganic), By Distribution Channel (Store Based Retail and
Non-Store Retail), By End-Users (Residential and Commercial), By Company and By
Geography, Forecast & Opportunities, 2023” has evaluated the future
growth potential of Global Liquid Detergent market and provides statistics and information
on market size, structure and future market growth. The report offers decision
makers superior market intelligence, thereby enabling them conduct thorough
investment appraisal. Besides, the report also analyzes the evolving market inclinations along
with indispensable drivers, challenges and opportunities in Global Liquid
Detergent Market.
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