Frozen Dessert Ice Cream to Lead India Frozen Dessert Market through 2023
Increasing
disposable income, fast changing lifestyles along with rising health concerns
to drive frozen dessert market in India through 2023
According to TechSci Research report, “India
Frozen Dessert Market By Product Type, By Distribution
Channel, Competition Forecast and Opportunities, 2013-2023”, India frozen dessert market is anticipated
to register robust double-digit growth at a CAGR of over 19% during 2018-2023. Various
factors such as entry of foreign players, attractive packaging along with
innovative product offerings is aiding in creating a significant demand for frozen
dessert across the country. Moreover, rapid development of fast food chains,
aggressive marketing strategies by major frozen dessert manufacturers, booming
organized retail channel along with innovations in taste and flavors of
products offered by the manufacturers are some other key factors propelling
demand for frozen dessert across India.
Browse 8 market data Tables and 20 Figures
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In 2017, frozen
dessert ice cream product type dominated India frozen dessert market, owing to
high preference of consumer towards frozen dessert ice creams, brand
endorsement activities in this segment, and availability of innovative product
options and flavors. However,
frozen yogurt is likely to grow at a fast pace during the forecast period on
the back of rising awareness about the health benefits of consuming yogurt, longer
shelf life, growing demand from health-conscious middle-class segment, and increasingly
affordable product prices. Among distribution channels, majority of frozen
dessert sale takes place through retail channels. Hindustan Unilever Limited (HUL) is
the market leader in India frozen dessert market, followed by Vadilal Industries Ltd., RJ Corp.
(Creambell), and Cocoberry Restaurants and Distributors Private Limited, among
others.
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“Demand for frozen dessert is
witnessing an upsurge across the globe, owing to increasing health consciousness
among masses and growing demand for innovative packaged frozen foods. Moreover,
top companies operating in India frozen
dessert industry are emphasizing on providing low sugar content and increasing their
focus towards production of innovative, natural & healthy products to cater
to the health-conscious consumers. Further, improvisation in the packaging,
pricing strategy, focus of manufacturers on maintaining the transparency
of labeling along with growth of independent small grocers has led to increased
visibility of frozen dessert in the country over the last few years, thereby
positively influencing India frozen dessert market.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“India Frozen Dessert Market By Product
Type, By Distribution Channel, Competition Forecast and Opportunities,
2013-2023” has
evaluated the future growth potential of frozen dessert and provides statistics
and information on market structure, size, share and trends. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in India frozen dessert market.
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