Infomercial to Lead $139 Million Teleshopping Market by 2023 in Africa
Improving
internet penetration, expanding television viewership base, increasing
westernization, and growing supply chain and delivery network to drive Africa teleshopping market through 2023
According to a report released at
TechSci Research, “Africa Teleshopping Market By Operation Type, By
Category, By Payment Mode, By Source of Order, By Country, Competition Forecast
& Opportunities, 2013 – 2023”,
Africa teleshopping market is projected to reach $ 139 million by 2023. Rising
disposable income, increasing interest in teleshopping, expanding TV
penetration, and growing
presence and promotion of teleshopping products through other media platforms
such as social networking websites and online streaming services are
anticipated to driving the region’s teleshopping market over the course of next
five years. In 2017, infomercial segment dominated Africa teleshopping market,
and the segment is expected to maintain its market dominance through 2023, owing
to the availability of discounted products, accessibility to easy payment
options, visibility on many local channels across the region, etc.
Browse 45
market data Figures and Tables spread through 82 Pages and an in-depth TOC on "Africa
Teleshopping Market"
https://www.techsciresearch.com/report/africa-teleshopping-market/2305.html
In 2017, South Africa, Kenya
and Nigeria accounted for the largest share in Africa teleshopping market,
owing to rising demand for products sold by teleshopping companies. Cash on Delivery (COD) option dominated Africa
teleshopping market in 2017, as consumers have a huge preference for making cash
payments and are skeptical about online payments such as credit/debit cards due
to security concerns associated with them. According to the United
Nations the number of internet users in Africa grew to 388.73 million in 2017
from a mere 4.51 million in 2000. This tremendous growth is expected to further
drive the region’s teleshopping market as more and more teleshopping companies
are using social media as a platform for their product promotions.
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“Teleshopping
market in Africa is a very underpenetrated market; however, with increasing
penetration of television and increasing availability of products at discounted
and attractive prices, the market is expected to grow at a healthy rate in the
coming years. Moreover, growing spending power of the
region’s women population, increasing influence of convenience while shopping
at home and rising expenditure of consumers on discretionary products is anticipated
to result in growth opportunities for teleshopping companies in the region
during forecast period.”, said
Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
“Africa Teleshopping Market By Operation
Type, By Category, By Payment Mode, By Source of Order, By Country, Competition
Forecast & Opportunities, 2013 – 2023” has evaluated the future
growth potential of teleshopping market and provides statistics and information
on market structure, size and trends. The report is intended to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities present in Africa teleshopping
market.
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