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Non-Thermal Pasteurization Market to Grow with a CAGR of 20.46% through 2030

Strengthening Hygiene & Safety Regulations is expected to drive the Global Non-Thermal Pasteurization Market growth in the forecast period, 2026-2030.

 

According to TechSci Research report, “Non-Thermal Pasteurization Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Non-Thermal Pasteurization Market stood at USD 2.82 Billion in 2024 and is anticipated to grow with a CAGR of 20.46% through 2030. Strengthening Hygiene & Safety Regulations is a key driver accelerating the adoption of non-thermal pasteurization technologies worldwide. As foodborne illnesses, contamination risks, and recalls continue to impact consumer confidence and brand reputation, regulatory bodies across regions are tightening food safety standards. Governments are mandating more rigorous microbial reduction benchmarks and demanding cleaner, safer processing methods that do not compromise nutritional or sensory qualities. Non-thermal techniques such as High Pressure Processing (HPP), Ultraviolet (UV) treatment, and Cold Plasma meet these evolving requirements by offering effective pathogen elimination without resorting to high temperatures or chemical additives, making them increasingly preferred by regulators and producers alike.

In regions like North America, Europe, and parts of Asia-Pacific, regulatory pressure is also being reinforced by traceability and clean-label initiatives. With stringent labeling laws and safety audits becoming more frequent, food processors are seeking solutions that ensure compliance while supporting transparency. Non-thermal pasteurization fits seamlessly into this framework, allowing manufacturers to meet microbiological standards without altering product authenticity or resorting to artificial preservatives. Additionally, as export markets demand adherence to international safety norms, global food companies are investing in these advanced technologies to maintain access to high-value markets. This regulatory alignment is significantly contributing to the growth trajectory of the non-thermal pasteurization market.

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Global Non-Thermal Pasteurization Market

 

The Global Non-Thermal Pasteurization Market is segmented into technique, packaging form, application, regional distribution, and company.

Based on the technique segment, the Cold Plasma segment is expected to grow at the fastest rate in the global Non-Thermal Pasteurization Market due to its versatility, cost-effectiveness, and ability to treat heat-sensitive products with minimal impact on quality. Cold plasma technology offers a non-invasive, chemical-free method for microbial inactivation, making it ideal for fresh produce, bakery items, and packaging surfaces. Its energy-efficient operation and short treatment time reduce processing costs and environmental impact. Moreover, increasing research and pilot-scale applications are validating its effectiveness across diverse food categories. As demand rises for sustainable and advanced food safety solutions, Cold Plasma is rapidly gaining industry-wide traction.

Based on region, Asia Pacific is growing exponentially in the global Non-Thermal Pasteurization Market due to rising consumer awareness about food safety, increasing demand for minimally processed and ready-to-eat products, and rapid growth in the food and beverage industry. Urbanization, rising disposable incomes, and changing dietary preferences are driving the consumption of high-quality, preservative-free food, creating a favorable environment for non-thermal technologies. Governments across countries like China, India, and Japan are also strengthening food safety regulations, encouraging the adoption of advanced processing techniques. Additionally, local and international companies are investing in R&D and infrastructure, further accelerating the integration of technologies such as HPP, PEF, and Cold Plasma.

Major companies operating in Global Non-Thermal Pasteurization Market are:

  • Hiperbaric SA
  • Avure Technologies
  • Thyssenkrupp AG
  • Kobe Steel Ltd
  • Robert Bosch GmbH
  • American Pasteurization Company
  • Advanced Microwave Technologies
  • Hormel Foods Corporation
  • Multivac Sepp Haggen muller SE & Co. KG
  • Stansted Fluid Power Ltd

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“The growing popularity of functional and nutritional beverages is significantly driving the adoption of non-thermal pasteurization technologies. Consumers are increasingly seeking drinks enriched with vitamins, probiotics, antioxidants, and plant-based nutrients to support immunity, digestion, and overall well-being. These sensitive bioactive compounds can degrade under traditional heat-based pasteurization, making non-thermal techniques like High Pressure Processing (HPP) and Pulsed Electric Fields (PEF) ideal for preserving their potency and efficacy. As demand surges for cold-pressed juices, dairy alternatives, fortified waters, and wellness shots, manufacturers are turning to non-thermal methods to maintain taste, freshness, and nutritional value. This trend is especially prominent among health-conscious consumers, athletes, and urban populations, where beverage innovation is closely tied to clean-label, minimally processed, and functional product attributes”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Non-Thermal Pasteurization Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technique (HPP, PEF, MVH, Irradiation, Ultrasonic, Cold Plasma, Others), By Form (Solid v/s Liquid), By Application (Food, Beverages, Pharmaceutical, Cosmetics, Others), By Region and Competition, 2020-2030F”, has evaluated the future growth potential of Global Non-Thermal Pasteurization Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Non-Thermal Pasteurization Market.

 

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Non-Thermal Pasteurization Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technique (HPP, PEF, MVH, Irradiation, Ultrasonic, Cold Plasma, Others), By Form (Solid v/s Liquid), By Application (Food, Beverages, Pharmaceutical, Cosmetics, Others), By Region and Competition, 2020-2030F

Healthcare | Jul, 2025

Rising Demand for Minimally Processed and Clean Label Foods and Increasing Need for Shelf-Life Extension without Heat are the factors driving the Global Non-Thermal Pasteurization Market in the forecast period 2026-2030.

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