Decathlon Relaunches its Brands in the United States

The company will start initially in California and spread to other states by starting with online sales.

United States: The sports retail giant, Decathlon, which has its stores in over 30 countries across the globe, had closed all its stores in the United States currently, to relaunch its products through the online stores.

The company's goals are to "strive daily to make sport a source of pleasure for everyone". The product range of the company includes equipment for hiking, snow sports, fishing, swimming, dance, golf, climbing, and even darts and horse riding.

TechSci Research depicts that relaunch of its products through online stores will enable Decathlon to expand its customer base across the country. Moreover, the demand for mountain bicycles in the country can be largely attributed to rising focus on fitness and health consciousness among consumers. Increasing number of cycling clubs and increasing participation by different corporates and professionals has fueled demand for premium bicycles in urban areas of the country. Also, with safety concerns associated with the sport, the demand for protection equipment such as helmets, knee guards etc. has also increased. With such increasing demand and advancements, the market of alternative sports equipment market is expected to witness an increase in coming years.

According to a recent report published by TechSci Research, “United States Alternative Sports Equipment Market, By Type, Competition Forecast & Opportunities, 2012-2022”, the alternative sports equipment market in the US is anticipated to grow to over $ 13 billion by 2022. Skating equipment, such as skateboards, ice skates, roller skates, etc. held the major share in alternative sports equipment market in 2016, and it is anticipated that skating equipment would be the largest demand generator during the forecast period as well. South region stood as the highest demand generator of alternative sports equipment and held a major revenue share in 2016, followed by West region of the country. Both the regions in the country have large population bases that understand the importance of an outdoor sport, which is the major reason as to why these regions are expected to dominate alternative sports equipment market in the US over the course of next five years.