Salesforce announces the launch of its
manufacturing cloud, a new industry-specific product for manufacturers.
San
Francisco: Salesforce,
a dominant player in the customer relationship management (CRM), is launching
its cloud services targeting manufacturing and consumer goods companies. This
manufacturing cloud will deliver a new level of business visibility and
collaboration between the sales and operations organizations of a manufacturing
company, bringing both under the unified view of market. The key features of
this manufacturing cloud include sales agreement and account-based forecasting.
Account based forecasting will provide the complete picture of the current
business scenario to the companies and the opportunities which they can have in
future. As a part of the agreement, run rate business of manufacturers can be
combined with the order management and enterprise resource planning systems.
SVP and GM of Salesforce
stated that, “In the manufacturing industry, changing customer and market
demands can have a devastating effect on the bottom line, so being able to
understand what is happening on the ground is imperative for success. Manufacturing
cloud bridges the gap between sales and operations teams while ensuring more
predictive and transparent business, so they can build deeper and more trusted
relationships with their customers.”
Mergers, acquisitions and product launches have always been Salesforce’s
key growth strategies. Like in
the past, salesforce purchased the big data firm Tableau Software as its
biggest acquisition ever for USD15.3 billion. Furthermore, Salesforce had also
launched low-code platform called Salesforce Blockchain which enabled the
various organizations to share verified, distributed data sets across a trusted
network of partners and third parties. Salesforce’s sustained focus on
expanding its business through strategic acquisitions, launches and investments
will drive growth in the long run. Salesforce piloted manufacturing cloud with
several companies such as Kawasaki Motors, Hitachi Chemical, CF Industries,
Mipox, and GELITA in order to increase its customer base and expand geographic
reach. The company also partnered with Accenture, Acumen Solutions, Deloitte,
and Rootstock to develop manufacturing cloud. Further, the launch of manufacturing
cloud will help salesforce fortify its competitive edge against rivals like SAP
and Oracle.
Salesforce is benefiting from
a robust demand environment as customers are undergoing a major digital
transformation. With the inclusion of manufacturing
cloud in their system the companies will be able to better satisfy their
commitments, run a more streamlined business and thereby improve customer
satisfaction levels.
According to the report published
by TechSci Research, “Global
Cloud Telephony Service Market, By Deployment
Type (Cloud and Hosted), By Enterprise Type (SMB and Large Enterprise), By
Network (PSTN and Others), By Application (Conferencing and Others), By Vertical
(BFSI and Others), By Company and By Geography, Forecast & Opportunities,
2014-2024”, the global cloud telephony service market is
projected to reach USD22.13 billion, exhibiting a CAGR of over 17% during the
forecast period. Migration of telecom companies from traditional to IP networks
and benefits of single internet line are anticipated to promote the growth of global
cloud telephony service market during the forecast period. Furthermore,
increasing demand for enterprise mobility, mobile workforce, and multiple
benefits offered by cloud telephony services are further boosting their
adoption.
According to another TechSci Research report, “Saudi
Arabia CRM Software Market Forecast and Opportunities, 2020”, Saudi Arabia CRM software
market is exhibiting significant growth. CRM software is used for various
applications like customer service, marketing, and sales, to help businesses
manage customer data. To enhance customer experience, enterprises are coming up
with solutions such as middleware and management solutions. Organizations are
also migrating towards the use of CRM for marketing, and over the next five
years, more companies are expected to realize the potential of social
marketing. With increasing investment in SMEs, the demand for enterprise
software in the country is expected to grow. Other drivers for the market
include increasing need for real-time customer engagement and rising use of
social media platforms. CRM software is being deployed across various sectors
such as government, banking, and IT & telecom, among others. CRM
software market in Saudi Arabia is projected to surpass USD146 million by 2020.
CRM offers advantages such as providing the best customer experience, along
with convenience in accessing information and documents as and when required.